ANNA BAILEY

A R L I N G TO N , VA  3 3 0 . 8 5 8 . 4 2 7 1 ( C )  A N N A E B A I L E Y 6 @ G M A I L . C O M

PROFESSIONAL EXPERIENCE
Women for Women International, Washington, D.C.
November 2015 – Present
Strategic Marketing Officer, Small and Middle Donor Relations
Implement a multi-dimensional marketing plan that utilizes direct mail, email, social media, and online marketing for an international nonprofit
organization; manage budget for direct mail marketing initiatives specifically focusing on small donor and monthly donor activities; manage the
creation and implementation of direct mail and email marketing campaigns through the assistance of outside vendor agencies and internal
collaboration
Bloomberg BNA, Arlington, Virginia
May 2015 – November 2015
Strategic Marketing Manager of Legal Books, Central Marketing
Created annual strategic marketing plan and schedule, integrating social media, print, digital, advertising, and public relations for 10 million dollar
legal book program; managed a marketing budget of one million dollars to promote 95 titles per year; secured co-marketing relationships
Bloomberg BNA, Arlington, Virginia
August 2014 – May 2015
Online Marketing Coordinator and Corporate Communications Specialist, Central Marketing
Researched target audiences through strategic segmentation, drafted and implemented email, and social media plans for marketing promotions
of legal products; produced/edited copy for marketing pieces; conducted sales analysis and overall campaign progress; maintained financial reports;
managed vendor relationships; served as liaison with Bloomberg BNA units, and authors’ law firms; sought out prominent legal professionals to
review treatises for marketing opportunities
Bloomberg BNA, Arlington, Virginia
June 2012 – May 2015
Corporate Communications Specialist, Production Coordinator, Legal Book Division
Researched, drafted, and implemented direct mail and social media plans for legal publications marketing promotions; produced and edited copy for
marketing pieces; conducted sales analysis and monitored overall campaign progress; maintained financial reports; managed vendor relationships;
served as liaison with other in-house departments and authors’ law firms; sought out prominent legal professionals to review treatises; reviewed
production details for accuracy and to maintain branding
DCI Group, Washington, D.C.
January 2011 – May 2012
Corporate Communications Specialist
Worked extensively in brand management for major corporations, e.g. AT&T, Verizon, Exxon, McDonalds; drafted press releases; aided in the
creation and expansion of grassroots coalitions, including membership engagement through e-mail campaigns, social media and blogging on
member websites; planned, provided logistical support for, and staffed conferences, events, and trade shows for 10 – 100,000 attendees throughout
the United States on behalf of client companies; read and interpreted legislation that effected client interests
Save the Children, Geneva, Switzerland
August 2010 – December 2010
The Global Education Cluster - Research Intern in Bilingual Office (French/English)
Represented Save the Children at numerous meetings at the United Nations, including several sessions of the annual Human Rights Council; edited
and formatted the new edition of the Minimum Standards for Education; scheduled and participated in multi-lateral meetings at UNICEF
headquarters; maintained the Global Education Cluster website page; provided in-depth research on the global response to the Pakistan Flood Crisis
and reported analysis to the Deputy Coordinator
Kent State University Recreation and Wellness Center, Kent, Ohio
July 2008 – August 2010
Lifeguard, Swim Lessons Instructor, U.S. Masters Swim Coach, Front Desk Associate
Performed regular lifeguarding duties such as surveying pool, responding to emergencies, and pool maintenance; responsible for motivating,
educating, evaluating, and reporting progress of all swim lesson students and swim team members; Welcomed and checked in fitness center
members and guests and assisted with front desk responsibilities
Metro Parks Serving Summit County, Akron, Ohio
May 2006 – August 2010
Lifeguard, Front Desk Associate
Performed regular lifeguarding duties such as surveying open water, responding to emergencies, and lake maintenance; welcomed and checked in
metro park members and guests and assisted with front desk responsibilities
EDUCATION
George Mason University, Fairfax, Virginia
June 2014 – May 2016
M.A., Global Affairs – Focus: International Development and Economics
Noteworthy courses: Nonprofit Management, Economic Globalization and Development, Interdisciplinary Research Methods, Nongovernmental
Organization Policies and Procedures, Human Rights -Theory and Practice, Conflict and Development

ANNA BAILEY
A R L I N G TO N , VA  3 3 0 . 8 5 8 . 4 2 7 1 ( C )  A N N A E B A I L E Y 6 @ G M A I L . C O M

Kent State University, Kent, Ohio
August 2007 – May 2011
B.A., International Relations; Minor, Political Science; Language, French; Study Abroad and Internship experience in Geneva,
Switzerland and in Washington, D.C.
LEADERSHIP ACTIVITIES
Park Little Shepherd Preschool, Akron, Ohio
January 2016 – Present
pro bono Communications, Fundraising, and Marketing Advisor
Provide communications, fundraising, and marketing strategy support and event planning assistance for Park Little Shepherd Preschool, a 501(c)(3)
nonprofit Preschool that offers free and discounted pre-k education for children in the Community of Kenmore
Rock Recovery, Washington, D.C.
December 2015 – Present
pro bono Communications, Fundraising, and Marketing Advisor
Provide marketing strategy support and assistance with event planning and marketing for Rock Recovery, a 501(c)(3) nonprofit that supports the
journey to freedom from disordered eating
Washington Program in National Issues, Washington, D.C.
January 2012 – Present
Professional Development Mentor
Acted as a mentor for students from Kent State University in resume writing, public speaking, and networking as part of the Washington, D.C.,
internship program each spring semester
Bloomberg BNA’s GoReachOut Program, Arlington, VA
January 2013 – November 2015
Employee Representative and Community Service Volunteer
Bloomberg BNA’s philanthropy, volunteer, service and employee engagement program that represent who and what BBNA is to the community and
our employees. Participated in bi-monthly volunteer opportunities with local charities such as Urban Alliance, Martha’s Table, Habitat for Humanity,
and Anacostia Watershed Society and sat on the internal employee philanthropy board to determine new organizations with whom to work
Phazon, Cleveland, Ohio
February 2015 – August 2015
pro bono Marketing Strategy Advisor and Copywriter
Provided marketing strategy assistance and copywriting for Phazon, a start-up company that revolutionized the headphone industry with the creation
of truly wireless earbuds
Kent State University National Capital Chapter, Washington, D.C.
January 2012 – August 2015
Secretary and Chair of Alumni Outreach
Maintained meeting “minutes” and the weekly social media and activity calendar; created a multi-faceted alumni outreach strategy; served on the
Planning Committee for the 40th Anniversary Celebration of the Washington Program in National Issues at the National Press Club; organized the
Alumni Day of Service, in 2012, 2013, and 2014 with Food & Friends, a local nonprofit organization
UNICEF – KSU, Kent, Ohio
June 2009 – June 2010
Chair of Public Relations and Founding Board Member
Contacted local businesses for monetary support, as well as publicized and planned community service projects. Events: Haiti Relief Fund - Raised
over $10,000 in five weeks; Tap Project, raised awareness on campus and in the local community of the urgent need for clean water around the
world
OTHER SKILLS

ANNA BAILEY
A R L I N G TO N , VA  3 3 0 . 8 5 8 . 4 2 7 1 ( C )  A N N A E B A I L E Y 6 @ G M A I L . C O M

Marketing Automation Software – Eloqua, Bronto, Real Magnet
Database Skills – Salesforce, SQL
PR Software – Cision
Adobe Suite – Photoshop, InDesign, Acrobat

Microsoft Suite – Word, Powerpoint, Excel