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Puffery in Advertisement

Puffery in Advertisement

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Published by rskatoch

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Published by: rskatoch on May 02, 2010
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11/27/2012

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PUFFERY IN ADVERTISING

Puffery Advertisements
‡ It is defined as ³advertisements or other sales representations, which praise the item to be sold with subjective opinions, superlatives or exaggerations, vaguely and generally, stating no specific facts´. ‡ Although legal but unethical (reasonable vs. vulnerable consumers)

‡ The acceptance is rooted in the free market concept of caveat emptor (let the buyer beware. ‡ It¶s a seller¶s privilege to lie.

Categories of Puffs
‡ ‡ ‡ ‡ ‡ ‡ Best Best possible Better Specially good Good Subjective qualities

Deceptive Vs. Puffery Advertisements

‡ Subjective claims. ‡ Intention to mislead and confuse. ‡ Legality

Airtel-Puffery or misleading?

Examples
‡ ‡ ‡ ‡ Gillette- The Best a men can get. Goodyear- Best Tires in the World. Papa John¶s-Better ingredients, Better Pizza. Conagra foods- Better Tomatoes Make Better Ketchup. ‡ Hutch- wherever you go, our network follows

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