|





 Why to advertise in radio?
Radio advertising is unique in being able to repeat your commercial message
several times a day, throughout the week at a cost effective price. This repetition
places your company at the front of people¶s minds; an important factor when
purchasing decisions are made.
Radio is..
Intrusive - In the car, at home or in the office ± you can¶t switch your ears off!
Prestigious ± Perceived as the second largest medium next to TV.
Personal - Radio is considered as a ³friend´ people listen to friends advice.
Immediate - Radio can react quickly to changes in promotional requirements
Informational - Radio is reliable with News, Traffic, Weather and Sport reporting
Transportable - Radio can be with you while you travel
Why 
 w f


 Why radio works
ã Radio is p

from any other medium.
ã It is the only medium that can talk, instantaneously, about what`s going on
that affects that virtual neighborhood, react and respond to listeners and
events on the spot-where they are engaged
ã It is the only medium that offers the opportunity to participate and to hear a
human voice any time you want, 24 hours a day, 7 days a week, where you
know who lives there, what their values and interests are, that they match
your own.
ã The changing natures of our lifestyles and technology have affected the
role radio plays in peoples lives, making it an even greater part of most
people¶s daily routine

|
 cc w ppl

 °
  
㠕



 

 
 






  




 



 

 
 

   
 !

!


  !  









  

  
 


 



  

 

 p

Ä

 
 



 





Radio advertising is more personal and
more relevant to people's daily lives
A study done by Wirthlin Worlwide recently compared consumers¶
attitude toward radio, newspaper and TV. Their findings:
ã When compared to a
atelevision
ads, 


ã Radio listening is a one on one and emotion driven experience, and
listeners believe that both the medium and its advertising are more 


aa


newspapers
ã We also see«radio¶s ability to connect with people a
When
people cite 

 






a


ainternal, more

 




 on radio
›
 cc   
 Radio can improve advertising

ã The Radio Advertising Effectiveness lab has a collection of

studies that illustrate how adding radio to an ad campaign
a

a
!!

ã It is said the Advertisers who use radio tells that:
³Radio makes all other media "
Strategic advantages of radio
advertisements
 Strategic advantages
ã It is the most a !#!
!a
$
 

advertisers 
 



 

instantaneously to sales and marketing
ã ood radio advertising 
" %
today while still building business for tomorrow.
ã It gives your client a 

a
"
a!
and familiar to your potential customer.
ã Radio works with other media and a


and the efficacy of the advertising.
ã Radio reaches people "" !


&
 The fact is«
| °
 
the most !a

in our daily lives.
That is why advertisers are spending at
least "