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Reputation Management 101: 10 Ways To Get You Into The Top Search Results

Reputation Management 101: 10 Ways To Get You Into The Top Search Results

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Published by SteveMacDonald
We all need to make sure that our online reputation precedes us. Why? Our expert reputation instills confidence and trust while increasing our closing ratios on sales. We live in a transparent, online world where we are searched for on a regular basis. This is a must-have tutorial on how to make sure what people find in the search rankings is what we want! FOr more information, please visit http://practicalsocialmedia.com/favorites/reputation-management-101-using-all-the-tools-to-get-you-into-the-top-search-results/.
We all need to make sure that our online reputation precedes us. Why? Our expert reputation instills confidence and trust while increasing our closing ratios on sales. We live in a transparent, online world where we are searched for on a regular basis. This is a must-have tutorial on how to make sure what people find in the search rankings is what we want! FOr more information, please visit http://practicalsocialmedia.com/favorites/reputation-management-101-using-all-the-tools-to-get-you-into-the-top-search-results/.

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Published by: SteveMacDonald on May 06, 2010
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05/12/2014

Reputation Management 101: Using All The Tools To Get You Into The Top Search Results

Building Your Expert Reputation Online Is Critical To Sales
Most  people  think  of  social  media  as  a  way  to  attract  new  sales  prospects  to   your  business.  That  is  absolutely  a  top  goal.    There  is,  however,  another  goal   that  is  close  behind.    It  is  social  media  as  a  closing  tool.    One  that  will  help   convert  prospects  into  customers.    With  every  company,  there  is  always  a  way   to  improve  your  closing  ratios. One  of  the  best  ways  to  do  this  is  to  increase  your  visibility  and  credibility  as  an   expert.    If  you  have  been  in  business  for  any  length  of  time,  or  are  just  starting   out  with  a  great  background  and  business  plan,  then  you  have  what  it  takes  to   be  an  expert.    You  have  weathered  storms,  helped  clients  time  and  time  again,   built  new  business  systems,  products  or  services,  and  know  a  lot  about  what   you  do.    None  of  us  can  be  experts  at  everything,  so  we  rely  on  people  like  you   to  help  guide  us.    We  need  to  rely  on  others  and  their  expertise  to  lead  us   through  virtually  any  type  of  purchase  decision. There  is  an  indisputable  truth  about  expertise:    People  don’t  buy  from  people   that  are  just  okay  at  what  they  do.    We  buy  from  people  with  a  real,  clearly   deDined  expertise.    How  are  you  building  a  reputation  around  your  expertise?   And  then  how  are  you  using  it  to  your  advantage? One  thing  is  for  sure,  you  can  use  an  expert  reputation  online  and  on  your  own   website.    Most  everyone  who  buys  from  you  will  check  out  your  business  online   Dirst.    And  that  check  will  either  accelerate  the  purchase  decision  or  bring  it  to   an  end. 1

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