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Fashion Marketer

Sabrina Boermeester

February 1, 2016

My dream job is to be a fashion marketer in New York. My passion has


always been fashion and I am interested in going into the marketing field so
the two together would be a dream. I would want to work at WearWide, Inc.
in New York, New York as a fashion merchandiser. I love marketing and
fashion merchandising because like Dawn Iacobucci and Steve Hoeffler say in
their article Leveraging Social Networks to Develop Radically New Products,
innovation is exciting because it creates products that allow consumers to
do something that they have never been able to do before (Hoeffler, 2015).
There is currently a job opening for a creative merchandiser who can make a
brand that is appealing to customers and gain popularity. Responsibilities of
this job include analyzing sales data, customer behaviors, feedback from
customers, and determining essential products to be added to the fashion
line. Additionally, the job requires researching competitor activity, competing
prices, and recommending new product designs and strategies for marketing
new products (WearWide, Inc., 2016).
The education level required for this job includes a degree in fashion
merchandising, business, or marketing. Most companies require at least a
bachelors degree in one of the three fields. Classes that are to be taken in
order to get these kind of degrees include management,
advertising/marketing, social science, psychology, and fashion (Learn.org,
n.d.). I believe that the required classes to be taken in order to receive these
kinds of degrees is very justifiable and I also believe that it is important to
have a degree in fashion merchandising, business, and/or marketing in order
to be a fashion merchandiser because it involves fashion, business, and
marketing characteristics. These degrees can help out substantially in many
businesses today. I believe that a lot of people care about fashion today and
many stores are centering their marketing focus on whats in, whats hot,
and whats fashionable. For example, stores such as Apple are training their
employees to know about fashion to help customers wear a specific Apple
Watch color to coordinate it with their outfit choices and fashion style
(Hammond, 2015).
Taking marketing classes as well as management and business classes
would help me greatly because it would teach me all about the marketing
world and all the essential information I need to know about branding, how
to market, the market itself, and how to compete with other companies in
the business world. Additionally, social science classes such as psychology
would help me greatly because in psychology, you learn about the wants and
needs of people and would be able to understand peoples reasoning behind
their buying habits. I plan on majoring in marketing and minoring in
psychology here at Nichols College because I believe it would help me get to
where I want to be. I am currently taking several business classes such as
human resource management and accounting as well as a psychology class
to kick off my minor. Next semester, I plan on taking the introduction
marketing class as a sophomore as well as taking a management course to
further pursue my education for my desired career in the future.

Fashion Marketer

Sabrina Boermeester

February 1, 2016

According to the Indeed website, I would be making $100,000 a year


(WearWide, Inc., 2016) and according to the Bureau of Labor Statistics,
marketing managers can have an annual salary of approximately $137,400
and a mean hourly wage of $66.06 (Bureau of Labor Statistics, 2015). My
estimated 30 year return on investment would be approximately $612,000
which brings my total earnings up to approximately $749,400 (PayScale,
n.d.). I am going to use this money to pay off student loans, support a family,
and invest into the stock market. I am going to have to pay off approximately
$20,000 in student loans. I would also have to pay approximately $1,000 for
car insurance a year, $1,500 for my house, and $150 for my phone.
Additionally, I would buy an affordable house for me and my family, start
college funds for my kids, and put away approximately $5,000 each year for
extracurricular activities for the future such as vacations, trips, activities, etc.
Finally, I would invest about 17% of my pay into the stock market.

Works Cited
Bureau of Labor Statistics. (2015, March 25). Retrieved February 5, 2016,
from bls.gov: http://www.bls.gov/oes/current/oes112021.htm
Hammond, T. (2015, March 25). Does not compute: Fashion Advise From
Apple Store Employees. Retrieved February 5, 2016, from
findarticles.com: http://www.findarticles.com/art/does-not-computefashion-advice-from-apple-store-employees.dv5l7z.jsp?&q=fashion
%20marketing&pid=542424289648708259&ssq=1
Hoeffler, D. I. (2015, August 31). Levraging Social Networkd to Develop
Radically New Products. Retrieved February 5, 2016, from
go.galegroup.com: http://go.galegroup.com/ps/i.do?id=GALE
%7CA439743600&v=2.1&u=mlin_c_nichols&it=r&p=ITBC&sw=w&asid
=dc8abc693c7610f4f1c062dba0cbed04
Learn.org. (n.d.). What Training is Required for a Career in Fashion
Merchandising? Retrieved February 5, 2016, from learn.org:
http://learn.org/articles/What_Training_is_Required_for_a_Career_in_Fas
hion_Merchandising.html
PayScale. (n.d.). 2013 College Education ROI Rankings: Does a Degree
Always Pay Off? Retrieved February 5, 2016, from payscale.com:
http://www.payscale.com/data-packages/college-roi-2013/schools-bytype
WearWide, Inc. (2016, February 4). Fashion Merchandiser / eCommmerce
and Retail. (I. WearWide, Producer) Retrieved February 5, 2016, from
indeed.com: http://www.indeed.com/cmp/Best-B-Clothing/jobs/FashionMerchandiser-1614de0a7db7c177?sjdu=QwrRXKrqZ3CNX5WO9jEvUbDcwPzTuBDlExSJVE6jZOMJgY-E8Yfhk3Xs_B8hmjUr0S4djuvFm55PSDkyajA3dhzyOAwyS9yt35unrscBcwyVU120Br0
kYhMe2n9itK

Fashion Marketer

Sabrina Boermeester

February 1, 2016