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delivery survive

delivery survive

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Categories:Types, Business/Law
Published by: vengrace on May 06, 2010
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06/01/2013

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COUNTRY PROFILE

Official name: Russian Federation Location: Northern Eurasia continent Area: §17.075 million km2 Population: 141.9 million people (Jan 2009)

COUNTRY PROFILE

Capital city: Moscow (10.4 million people) National Day: 12th June Official language: Russian Currency: RUB (Rouble) GDP: per capita (country comparison to the world: 75) $15,100 (2009 est.) $16,300 (2008 est.) $15,400 (2007 est.)

GEERT HOFSTEDE CULTURAL DIMENSION

MARKET: SAINT PETERSBURG

Location: Eastern Europe, the Eastern shore of the Baltic Sea (Gulf of Finland) Area: 1,439 km2 (2nd Russian biggest city) Population: 4,581.7 thousand people (1st Jan 2009)

SAINT PETERSBURG

´Northern capital of Russiaµ 2 airports and 1 seaport

High living condition One of the most expensive cities in Russia

Life style Busy, open-minded

COMPANY
Established in 2008 Location in Singapore Leading Internet e-grocery for the grocery supplies and supermarket industry more than 300 categories of products

PARTNERSHIP
Founded by Oleg Zherebtsov in 1993 89% Brand recognition Provided a fresh produce and dairy sections, household items, apparel, an electronics, pharmacies, and much more.

"Lenta" hypermarket chains in Russia operating 36 complexes throughout the country:
1. Saint-Petersburg (14) 2. Novosibirsk (4) 3. Nizhny Novgorod (2) 4. Astrakhan 5. Barnaul 6. Novgorod 7. Volgograd 8. Krasnodar (2) 9. Naberezhnie Chelny 10.Omsk (2) 11.Petrozavodsk 12.Ryazan 13.Togliatti 14.Tyumen 15.Saratov 16.Penza 17.Novorossiysk

MARKETING STRATEGY
Product : Online grocery service Competitive Advantages : Fast service, first selling grocery online in saint Petersburg, convenient Target market : The citizen, middle to high income, busy people

SWOT ANALYSIS
Strength Weaknesses

High quality service New idea Flexibility Eco-friendly
Opportunities

New comer Demand for capital

Threats

Low competition Strong economy Large market Customer lifestyle

Unstable national politic Technology problems New competitors Weather

PROMOTION STRATEGY
Advertising Medias (TV& radio), newspapers, magazines, Internet Sale Discount for holiday or special occasions Loyalty Strategy Point reward present for birthday, frequent orders

PRICE STRATEGY
NAME Russian Post Office Carter's Florist & Greenhouses Irene's Flower Shop Yum Trade DELIVERY FEE(RUB) 82.6 + 5% of the declared value 270 150 1~1000 charge 100 1000~1800 charge 50 1800~2600 charge 10 over 2600 charge for free

PLACE STRATEGY

Computers & vehicles are at Lenta supermarket The goods will be delivered from the nearest supermarket to customers

MARKETING STRATEGY :3 ADDITIONAL ´PSµ

Process: Simple, Speedy & Safe

Customer

Order

website

Order

MARKETING STRATEGY
 

Physical evidence: Friendly appearance Uniform

MARKETING STRATEGY
People: Staff: Friendly, professional, and helpful

Customer: Giving feedbacks, suggestions, attending events

FINANCIAL STATEMENT

Advertisement Radio $25.343=762474.5 RUB/year Outside $3.417.387=102816188 RUB/year Magazine $7.176.884=215925167.4 RUB/year

1. 2. 3.

FINANCIAL STATEMENT
Equipment 1. Van $4395*4=USD$17583.9 2. Desk chair chair*10=$12.5*10=USD$125 desk *5=$106*5=USD$530 computer*6=$625*6=USD$3750

FINANCIAL STATEMENT

Advertising tax is levied at 5% Insurance 3% of total value of goods Madatory accident insurance0.2%-5.8% Profit take 15%-20%from each order

1. 2.

TAXES
Direct taxes collected in the first nine months of 2008 in Russia: Mineral resources extraction tax 40% Corporate profits tax Unified Social Tax Other taxes 19% 11% 2%

Indirect taxes collected in 2008 in Russia: VAT 25%

FINANCIAL STATEMENT

1.

2.

Labour law standard working hour: 40hours over 5-6 days/ week . It'll be lower for youngsters, disability people,etc. at least 28 calendar days off/ year

FUTURE PLAN
1.

Shot term: find the supplier by our self and run the business by our self Long term: expand our business to other cities and other countries

2.

REFERENCES

http://www.doingbusiness.org/EconomyRankings/ http://www.state.gov/r/pa/ei/bgn/3183.htm http://www.saint-petersburg.com/quick-facts.asp http://doingbusiness.ru/facts-about-st.petersburg.html http://www.yumtrade.com/shopdisplayproducts.asp?id =19&cat=mineral+water+%26+others http://www.lenta.com/index.php?path=node/1259 http://www.sv-agency.udm.ru/sv/prices.htm http://www.ruscham.com/en/rossinfo/db/13.html http://www.worldbusinessculture.com/Business-inRussia.html http://www.worldwide-tax.com/russia/russia_tax.asp

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