WEBSITE EVALUATION WORKSHEET PART 2

PRELIMINARY INFORMATION

Site name:

Starwood Hotels and Resorts

URL:

http://www.starwoodhotels.com/

Evaluated by:

Xiaoting Lin

Date:

1/20/16

Time:

11:14am

GENERAL SITE CHARACTERISTICS

The site use mainly 3 different colors in the page which seems clean to me. The page looks
crowded, complicated and a little bit rough. The images look fine to me but nothing very
special and memorable. The navigation bar doesnt catch my attention.

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Site Structure
Starwood hotels& resorts
BOOK& STAY--- HOTEL DIRECTORY, NEW HOTELS, RESORTS, CUSTOMER SERVICE,
RESERVATIONS, VACATION OWNERSHIP, BEST RATE GUARANTEE, ADVANCED SEARCH, OFFERS,
RESIDENCES
OUR COMPANY--- NEWS, LEADERSHIP, COMPANY VALUES, SERVICE COMMITMENT, GLOBAL
CITIZENSHIP, INVESTOR RELATIONS, COMPANY OVERVIEW, DIVERSITY & INCLUSION, CONTACT
US
CAREERS--- SEARCH OUR JOBS, ASSOCIATE EXPERIENCE, OUR BRANDS, CAMPUS, RECRUITMENT,
HELP, CREATE A PROFILE, GLOBAL CAREERS, NEW PROPERTIES, ACCESSIBILITY
TRAVEL PROFESSIONALS--http://www.starwoodhotels.com/preferredguest/about/index.html?directoryId=spgpro&categor
yId=brand.tp.overview#InnerPage
MEETING PLANNERS--http://www.starwoodhotels.com/preferredguest/about/index.html?directoryId=spgpro&categor
yId=brand.mp.overview#InnerPage
DEVELOPERS--http://development.starwoodhotels.com/

Is a site diagram/site map provided?

__ Yes
_*_ No
Visit W3C free link at http://validator.w3.org/checklink to determine if there any broken links in
the site? Simply enter your URL and click check. It may take a few minutes to verify the entire

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site.
_*__ Yes,
How many occurrences: _5_ ; type of error: The link is forbidden! This needs fixing. Usual
suspects: a missing index.html or Overview.html, or a missing ACL.
How many occurrences: _ 27_ ; type of error: The server cannot service the request, for some
unknown reason.
___ No
If yes, are they broken links to external sites or internal pages?
___ Yes . . . external sites
_*__ Yes . . . internal pages
___ Yes, Both
Utilize the W3C Validator to evaluate the HTML/XML Markup language of the website at
http://validator.w3.org/. Save the output that results as a PDF file and submit with your report
on the Website Evaluation 2 Assignment.
See submission

Does the website provide any of the following options:

_*__ Online Reservations
_*__ Calendar with events/tour availability
_*__ Other Call to Action opportunities (i.e., sign-up for a newsletter)
Does the site use pop-ups?
___ Yes
_*__ No
If yes, in what situations?
_______________________________________________________________________

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Summarize the type of information contained within the website:

This website contains many information:
About hotels: hotel reservation, hotel location, special offers, hotel review and loyalty
program.
About organization: company detail, career detail, travel professional, meeting planners, and
development.

Visuals and Layout

Describe the visuals used in the site:
Shape: the most commonly used shape in the website is rectangle.
white space: the blank space in two sides get peoples attention to the center.
Color palette: mainly blue and white.
Images: it uses images to catch attentions.
Do you like the visuals?
__*_ Yes
___ No
Why or why not?
I kind of like it because its visuals build up a clean website.
Are the visuals purely decorative or do they add to the sites function or information?
__ Only decoration
_*_ Improve function or added information

Describe text size

_*_ Too small
__ Just right
__ Too large:

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With respect to screen size, does the primary navigation fit on screen:
__ Fits
__ Requires Scrolling to the right
_*_ Requires Scrolling down
What kind of images are used in the site?
__ GIF
_*_ JPEG
__ PNG
__ Other
_______________________________________________________________________
Are the images generally used correctly (e.g., GIF for illustrations, JPEG for photos)?
_*_ Yes
__ No
Are there image execution problems (e.g., color matching, pixels appearing in
background tiles, etc.)?
_*_ Yes
__ No
Describe: The white-colored Starwood logo with the baby blue- colored
background makes the logo difficult to see.
General Content Statistics
Is there enough detail to answer simple user questions?
_*_Yes
__ No
Is there enough content detail to answer complex user questions?
__Yes
_*_ No

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Does content appear accurate and truthful?

_*_ Yes
__ No
If no, describe what suggests this belief:
_______________________________________________________________________
Are there obvious misspellings in the site?
__ Yes
_*_ No
Are there egregious spelling errors such as misspellings in buttons or headlines?
__ Yes
_*_ No
_______________________________________________________________________
Is content updated on the site?
_*_ Yes
__ No
If a link results in a download (e.g., PDF), is the size of the download clearly indicated?
_*_ Yes
__ No

THE FINAL SCORE

Final Evaluation/Score[ (Dislike) 15 (Like a lot) ] :________2 _______
Key reasons for final score:
I give it 2 points for the following reasons: first, the homepage seems disorganized and rough to
me, and it is kind of difficult to get to the information I need when there is so much information
available at the same time. Second, the navigation bar does not stand out, and I need to actually

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click on the options in order to know what it is about instead of just place the mouse on the text
which is inconvenience. The homepage constants some unnecessary information.