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1. Avishek industry is going through a tough time.

It is a 100% export oriented


unit in the textiles industry. Due to continued weakness in the US and the
European markets, the sale of the company is stagnant. However there is
tremendous pressure from labour unions to increase the salary. As CEO of the
company, what should be your game plan?
2. Nice, the most recognized noodle brand in India is under severe pressure.
There are adverse findings from government authorities, regarding quality of the
noodle. Some testing labs found the noodle contains very high quantity of zinc
and other harmful chemicals. The media is blowing things out of proportion.
What you will do as CEO of the company.
3. Garuda Automobiles, the biggest automobile company in the country is going
through labour unrest. To cut cost and stay ahead in the industry, the company
employed a lot of contractual labour. However lower pay, longer working hours
and lack of other benefits triggered a rebellion, among the contractual workers.
What you can do as CEO of the company.
4. As CEO of an Ayurveda company, promoted by a well-known Indian spiritual
guru, you have your job cut out. The company wants to invade the stronghold of
MNCs and Indian giants in the ready to eat food segment. Devise an effective
strategy.
5. You are the CEO of the newly launched Hockey Professional League in India.
Hockey has faded from public memory. How to resurrect the sport and make the
league a leading brand? Devise your effective strategy.
6. You are the marketing head of a new tobacco company. Tobacco
advertisement is becoming tougher and tougher due to governmental regulation.
How you will establish your brands. Devise an effective strategy.
7. You are the CEO of an IT training company. The market is changing rapidly,
and there is very little demand for traditional IT courses. What you will do to save
the company from oblivion.

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