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Personal Branding Workbook & Assignments

CM 230 Digital Publications
Name: sarah krufka

Soar with your
strengths

Personal Branding Workbook

Step up to
stand out

Soar with your
strengths

Weaken your
weaknesses

Tap into your
values

Weaken your
weaknesses

Tap into your
values

Pursue your
passions

Define your
purpose

Step up to
stand out
Pursue your
passions

Define your
purpose

Step up to stand out
In today’s marketplace, it’s tough to stand out. Good grades
and lots of extracurricular activities won’t guarantee that
you’ll land the job of your dreams, or that you’ll even land
an interview. There are many qualified candidates out there.
The secret to standing out is to impress recruiters with the
unique and authentic you—in person, on paper, and online.
Your personal brand matters
Your brand is your reputation. It’s your calling card. It’s what
you’re known for and how people experience you. It’s about
bringing who you are to what you do and how you do it.
Delivering your brand clearly and consistently will create
a memorable experience in the minds of those you interact
with and can open doors to new opportunities.
3 / Your Personal Brand Workbook

Build your brand
& make an impact

Build your br
& make an im

What’s
next?

Continue

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Use this workboo
and revealing act

Make your plan
This personal brand experience
is your opportunity to learn more
about yourself so you can identify
your unique skills, strengths, and
talents. It’s your chance to tap into
your values and passions to find
your purpose. These areas form the
foundation of your personal brand
and can help you chart a course for
your career and can position you to
reach your goals.

Soar with you

Tap into your

Pursue your p

Define your p

Each activity wil
out key elements
your ideas, then
evant. From ther
activate them via

Step up to
stand
out
Personal

Soar with
your
Branding
Workbook
strengths

Weaken your
weaknesses

Tap into your
values

Soar with your strengths
People with strong brands are clear
about who they are. They know and
maximize their strengths. Now is
your chance to uncover and define
the unique skills that make you
stand out from the crowd.
If you didn’t already complete the survey on the Get Started
tab—access this link to do it now. Remember, building your
brand starts with having clarity on your strengths—what you

Pur
pas

Wh
foll

Do
Use

1. W
m

2. W

Soar with your
strengths

stand out

weaknesses

values

passions

purpose

digital publications cm230
Distill
Write your top five strengths on the spaces in the diagram below. For example, you might
use words like “creative,” “relationship-builder” or “make the complex simple.”
After that’s done, you can start to validate your self-perception with feedback from others.

1.

3.

independent

outgoing

2.

Determind

you
5.

punctual

4.

Original

&m

Step up to
stand out

Soar with your
strengths

Weaken your
weaknesses

Personal Branding Workbook

Tap into your
values

Pursue your
passions

Define your
purpose

Build your brand
& make an impact

Document
Identify your top five values and find your true north.
• Go through the list of values below. Eliminate words that don’t resonate with you and put a check mark next
to the values that are important to you.
• Review the short list of values you checked, pick your top five, and write them on the next page. If you have
a value that’s not on the list, feel free to add it in the space provided.
Values
Accessibility

Courage

Empathy

Honesty

Originality

Speed

Accomplishment

Creativity

Enthusiasm

Humor

Passion

Spirituality

Accountability

Curiosity

Excellence

Imagination

Peace

Spontaneity

Accuracy

Dependability

Experience

Impact

Perfection

Stability

Adventure

Determination

Expertise

Independence

Power

Strength

Affection

Clarity

Fairness

Integrity

Prosperity

Success

Affluence

Comfort

Faith

Intelligence

Punctuality

Sympathy

Altruism

Commitment

Fame

Justice

Recognition

Teamwork

Ambition

Compassion

Family

Kindness

Relaxation

Understanding

Assertiveness

Completion

Fidelity

Knowledge

Reliability

Vision

Balance

Contentment

Flexibility

Leadership

Resourcefulness

Wealth

Bravery

Control

Fun

Learning

Respect

Winning

Calmness

Directness

Generosity

Love

Security

Celebrity

Discipline

Grace

Loyalty

Sensitivity

Challenge

Diversity

Growth

Mindfulness

Significance

Charity

Efficiency

Health

Optimism

Sincerity

19 / Your Personal Brand Workbook

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What’s
next?

digital publications cm230

Personal Branding Statement
Similar to your Twitter or Instagram profile, make your personal
branding statement a short “tweet sized” (140 characters)
summary of who you are, what you can do, & what you offer.
Please include your personal branding statement below.

i have a unique and original mind that helps my peers around me in the sport
media department.
I take what i have learned through D1 vollyeball and supply it to everything i
come across, it doesnt matter what sport.

Personal Branding Workbook

BRANDING BREAKDOWN
Who is your audience? Fans that watch sports games
What are your services? Sports broadcaster
What makes you different than your competitors (peers)? im a girl and i have different opinions and viewpoints that some men seem to miss.
How do you wish to be perceived by your target audience? Intelligent and know what im talking about
What three qualities do you want to stand out the most about you & your services? Uniqueness, humor,
independentness
Do you have a tagline or slogan? If so, what is it? no
Are you planning on incorporating any graphics or just text? Just text
Will your logo be just your name or include a tagline (description of your skill)? probably just sports broadcaster

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typography combinations
Please include THREE primary/secondary typeface combinations
for your name & any additional text you might include in your logo.

Sarah
Krufka
Sports broadcaster

sarah krufka
S

sports broadcaster

sarah krufka

Sports broadcaster

Personal Branding Workbook

MOOD BOARD

Please include 3-7 images that incorporate colors, moods, &
type that you are inspired by for your own personal branding.

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Color swatches & Patterns

Please include your color swatches downloaded from
Colour Lovers Please also include any patterns you
might consider using for your branding materials.

Personal Branding Workbook

SKETCHES

Please include a photo of your logo sketches below.

My logo would probably just be my name with the tagline of sports broadcaster underneath it. I dont think i
would have a logo. I woul just choose one of the primary and secondary fonts from above.

sarah krufka
S

sports broadcaster