KRA( KEY RESULT AREA)

Marketing Manager

Increase market share from X% to Y%

Incraese market penetration from X areas to Y areas

Nos.

Launch X Nos. of New products/produtc variation/product Extension by (month)

Nos.

Incraese customer sataisfaction from X% to Y%

Developed succesor of the year

Nos

Contribute to ANNUAL SALES / marketing plans, contribute to key- / target customers TARGETING.

Annual Plan

Sales Manager

Target Achievemnt( 60%)

Increase profit from X% to Y%

Retain X No. of old Customers

Nos.

Develop X no. of new customes

Nos.

Reduce outstanding from X days/months to Y days/months

Days

Developed succesor of the year

Nos

Contribute to ANNUAL SALES / marketing plans, contribute to key- / target customers TARGETING.

Annual Plan

Customer Satisfaction

Minimul nos of customer complaints

Sales Executive KRA

Measurement factor

Order booking & Target achievement(70%)

New Customer development/New accounts

Nos

New achievement and behaviour as an team

Nos

Establish and maintain a high level of customer satisfaction.

Minimul nos of customer complaints

Asst Manager commercial

Analysis and Findings of DSR and Tour programs

Monthly Reports

SAP Entries and Reports(monthly reports)

Monthly Reports

MIS Preparation and circulation

Monthly Reports

Nos

Dealer Meet/Cycle meet planning and scheduling

Puts PRODUCT / technical knowledge to commercial use and prepares estimates and tenders in accordance with sales and
pricing policy(monthly reports)

Monitor competitive activity and report significant developments to management.

Monthly Reports

11
1

Monthly Reports

ACCOUNTS & FINANCE

Cost of Capital USED

Receivables level / against sales

Nos

Management information(MIS)

Monthly

Capital expenditure

Cost control

Financial records

Report

Payroll

Monthly

Budgeting

Annual

% Reduction in net working capital

% Reduction in suspense balance

10

Costing: Cost of production, tooling costs, man hour rate

11

Recovery of outstanding

13

Direct and Indirect taxes

Report

14

Cash flow forecasting

KPI/Target

13

OPERATION /MFG MANAGER

Plant Availability

Monthly/Qtrly

Reduction of Cost of quality (reject/ rework/scrap)

Percentage of installed capacity utilized

% Reduction in customer complaints internal & external

% Reduction in expenditure on maintenance of plant & machinery(Cost reduction)

Improving targeted delivery date [ ----%] etc

Unit volume level and %Increase plant capacity

unit cost target

Production efficiency improvement

10

Developed succesor of the year

Nos

11

New Project implementation.

Nos

12

People & performance management(As per report of every project)

Qtly Comparative report

13

Formulating annual business plan of the organization with Management

Annual( Reeports and comments)

14

Manager-Engineering & Tool Room

Number of projects design completed

Nos

Number of new products

Nos

No. of products benchmarked for design development

Nos

% of internal commitments ( Dilevery ) completed within specified time

% of documents (Preparation of SOPs. documents for development of new product.)delivered on time

% utilization of allocated budget

Nos.of Technology Transfer to internal customers(Prod QA,R & D)

Nos

Nos of Resources planning and implemented

Nos

Developed succesor of the year

Nos

10

Nos of Injection mould designed

Nos

15

Quality Manger

1
2
3
4
5
6
7

Minimization of rejection & rework.

Standardization for goods and work inspection.

Report activity for each goods

Inspection activities within the reasonable time frame.

Days

Customers acceptance.

Acceptance Report of every product and goods

Establish quality standards & implementing quality control requirements of the customers

Quality manual

Complaint handling

Nos

7
8

Develop and implement quality management strategy and plans.(Audits)

Nos

Quality related business initiatives like ISO, Six Sigma, etc

Nos

10

Develop quality plan for new products.

Nos

11

Validation of process, instruments, methods, etc.(Report)

Nos

12

Evaluation of new suppliers and vendors

Nos

13

Developed succesor of the year

Nos

19

Admin Manager / Executive

Reduce absent rate at ---%

% Statury Compliance (labor laws/ other statutory requirements/ completed)

Timely submission of HR budget

Annual

No. of new welfare schemes launched in the year

Nos

% timely delivery of new year gifts/ Diwali Gifts/uniforms/

No. of improvement projects undertaken (like Canteen/buildings and others improvement for emps.)

Nos

Implementation of smart card and electronic systems within stipulated time

Days