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OPRE 6301/SYSM 6303


Quantitative Introduction to Risk and
Uncertainty in Business
5-1

Chapter Five
Data Collection and Sampling

5-2

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Methods of Collecting Data


Direct Observation

Experiments
Surveys

5-3

Sampling
Target Population
Sampled Population
Self-selected sample

5-4

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Sampling Plans
Simple Random Sampling

Stratified Random Sampling


Cluster Sampling
Sample Size
5-5

Sampling Error
Sampling Error =
Sample Mean True Population Mean

x
Margin of error
Margin of sampling error
5-6

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Non-Sampling
Random Errors
Unpredictable errors due to estimation
Generally cancelled out
if the sample size is large enough

Systematic Errors
Errors in questionnaire design
Non-responsiveness
Bias
5-7