Running Head: Automotive Industry

Evolution of the Automotive Industry
Vincent Ramirez
University of Texas at El Paso
RWS 1302


Running Head: Automotive Industry
The automotive industry, like all things in life, is in a state of constant evolution. As the
world evolves, so must industries. In order to keep up with the culture, new ways of doing
outdated tasks, and the day-to-day lifestyles of people, it is of the upmost importance to push on
ahead and learn these new idealisms to understand what people look for in their vehicle. The
world will always continue to change and it is vital, not just industries, but people as well, to
break barriers and see that there is always room for improvement and doings things better.
However, with new ideas, the room for errors and mistakes becomes larger. This can take the
shape of cutting corners and breaking certain rules or regulations.
The main point of this essay is to paint both sides of the picture that the evolution of the
automotive industry is a real entity and it can show itself either in a positive or negative manner.
This shall be done using to genres; an article in a magazine and a video. Both magazine and
video are produced from the same company, MotorTrend. The first genre, the article was written
by Scott Evans. Scott Evans’ article in MotorTrend, Volkswagen Scandal Worsens as V-6
Engines Are Implicated, is a much further analysis of the drama that Volkswagen has immersed
itself into. The second genre is a video, 2016 Ford Mustang GT350R vs. 2015 Chevrolet Camaro
Z/28 - Head 2 Head Ep. 71 showing the new Ford mustang and the Chevrolet Camaro go head to
head and see who the better muscle car is. These genres will be further analyzed in the paper and
as to how both of these can make the statement that the evolution of the auto industry is both
good and bad and people should be aware of the effects of it.
The first genre, Volkswagen Scandal Worsens as V-6 Engines Are Implicated, is an article
about the turmoil Volkswagen is facing due to its scrupulous activity in the performance of their
cars. For those who have not heard of it, over the last several months, it was brought into light
that most of Volksawgen’s tdi i-4 engine cars had a software program that was installed in the


Running Head: Automotive Industry
computer making the vehicles pass emissions tests. However upon inspection, the vehicles
performed worse and produced far much more nitrogen oxide allowed by the EPA. This article
has been written months later, states that the V-6 engines had this software too and are now in a
state of recall as well. According to Scott “The admission adds another 85,000 vehicles to the
total, a number 8.5 times larger than the EPA had alleged.” The purpose of this piece is to inform
readers about what Volkswagen is currently facing, which is fines up to $18 billion dollars just in
the U.S. This scandal has claimed the job of Audi board member Ulrich Hackenberg, who was in
charge and oversaw technical development. Moreover, several board members have been
The second genre, 2016 Ford Mustang GT350R vs. 2015 Chevrolet Camaro Z/28 - Head
2 Head Ep. 71, is a video showing the comparison between the 2016 Ford Mustang GT350R and
the 2016 Chevrolet Camaro Z/28. The purpose of it is to show the strengths and weaknesses of
each car and show which one is the better of the two. Both genres have unique purposes. One is
to tell the story of the company that has cut corners in trying to lessen its emissions. The other
genre is pitting two cars from different companies to see which company produced the better
muscle car. While their main point may be different, their overall purpose is to inform its
audience. Each one does so successfully and their purpose can be tied into the thesis of this
essay, that the evolution of the automotive industry can take many turns.
The audience of the magazine and the video are one in the same, meaning that anyone
reads the magazine will most likely be viewing the video and vice versa. Also any car enthusiast
or fan of the company will be viewing these genres. Ages can vary within the audience. Since the
magazine has been around decades, its viewers/subscribers may be older. The videos may appeal
to younger generations as they provide images or footage of cars being driven.


Running Head: Automotive Industry
Both genres have different times in which it takes for the material to be viewed. The
article can take anywhere from as little as five minutes to read up to ten minutes. The video on
the other hand, may be up to twenty-five minutes long. The time it takes may vary, but each one
gets their point across successfully. While the video may take longer to view, it has images that
the article may not have, thus giving it an advantage. Likewise, the video may be lacking in
words, whereas the article is nothing but that.
The use of Ethos between these two genres is noticeable. First off, the magazine article
presents names of people who hold some form of credibility in the story. One of these is the
former Audi board member Ulrich Hackenberg. He is one of the members to have stepped down
from position after the incident. However, the credibility of this piece ultimately falls on the
writer, Evans, who is in fact credible. The video has just the same amount of credibility the
article does, if not more. The host of this video is credible, but one of the most important pieces
of credibility that this video contains is former racecar driver, Randy Pobst. Seeing as though he
has an immense amount of experience racing cars, he is a person who would know what to look
for in a car and is able to pin point the hits and misses a car may have. This is the slight
advantage the video has over the article.