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will be very small. The investors will not have any management control so the business will be run by Mr. JavaNet Internet Café should aim at working with advanced internet users as well. The employees will be of an asset to the company since they will be highly knowledgeable in case of any technological breakdowns. The marketing is not aggressive enough to attract customers and to add to its noncompetitive strategy. it makes little sense to aim for novice internet users.SWOT Analysis Strengths JavaNet Internet Café¶s business plan does not specify if the manager Mr. The company¶s financial plan is very well detailed and assures it will be well funded. It is not unique enough compared to its competitors and the long term stability of the company is questionable since it does not have innovation. The marketing of . Cale Bruckner and his knowledgeable employees. That market of people if there is any. The business model is very simple with the service being just simple. Cale Bruckner has any business experience. Weaknesses The business model should have been more creative and added more services that can cater to those who want more than just coffee and internet. The majority of people know how to use the internet but teaching others who do not will help and add value. Maybe adding video games might boost growth and attraction.
t shirts. This will improve marketability and increase exposure. Another threat that can . It should diversify its services to produce more income and use JavaNet as a brand. An example of adding value is having other forms of leisure and activity such as pool. There is financial efficiency with this simple business system. JavaNet can partner up with bigger companies to tap into other markets. It doesn¶t appear that JavaNet plan thoroughly on how to draw customers and how it will treat them to sustain long-term loyalty.the business is unclear and lacks precise detail. video games. The management style is also very hands off and needs to be more hands on. and other things. It should offer free trials to its internet access. The selling force is absent since it does not have incentives to draw attention to its store. There is opportunity to expand the operation all over the place by offering it in less developed cities and that has a future potential market for them. It can expand its operations by selling other goods such as novelty coffee mugs. The company should create perceived value by offering more than a cup of coffee and internet access. or conference rooms. JavaNet should offer samples to people so they can try out its products. Opportunities Though there is customer demand for the product (coffee) and the service (internet mobile access) I believe it is a trend that will need more to keep it going. There is many opportunities to expand because JavaNet is great name and has the potential to be a great brand.
Threats There are many things about JavaNet that are vulnerable.hurt the company is the choice of suppliers. Buying the supplies at very low and wholesale prices will improve profitability. JavaNet is not inventive enough to attract existing customers of internet access and special coffee. JavaNet is missing a component of diversification because the company can add video games or other forms of entertainment to its store. This can prove devastating for JavaNet if they do not follow with the trend of expanding beverage choices. . Competition might offer better tasting products and variety of coffee and other beverages. Customer tastes might change and higher demand which will leave customers wanting more. JavaNet should focus on quality and cost of production. The biggest vulnerability is the lack of innovation since its competition might have or probably will have a better marketing system.
bplans.) Internet Café Business Plan.cfm .com/Sample_Business_Plans/Coffee_Shop_And_Internet_Cafe_Business_Pla ns/Internet_Cafe_Business_Plan/Executive_Summary_fc.d. from http://www. Retrieved February 24. 2008.(1) _________. (n.