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SWAROVSKI

Daniel Swarovski (October 24, 1862 January 23, 1956), formerly Daniel Swartz, a
man who was able to instill a love of high society to the crystal stones that imitate
diamonds. Moreover, in contrast to his predecessor Georges Frdric Strass, who
was making rhinestones passing them off as diamonds, Swarovski never hid the fact
that his products were made of crystal glass and were only an imitation of
diamonds. If Georges Frdric Strass only had known about Daniel Swarovskis
future success, then perhaps he would have not deceive people.
It All Started in the Far North Bohemia
Daniel Swarovski was born on October 24, 1862 in a small village Georgenthal,
which is located in North Bohemia (formerly belonged to Austro-Hungarian Empire).
We must say that that place was a very suitable for the birth of a future master of
crystal, because North Bohemia is famous for its crystal glass masters. The
members of Daniels family were also engaged in glass processing. His father
owned a small workshop. Swarovski family business helped them to make money
for a living, although it did not indulge them with luxury. Of course Daniel helped his
father run a business, but the boy dreamed about becoming a musician. He wanted
to become a violinist.
Alas, he could not master the violin and went to Paris to be educated. There was an
important event that changed the life of a future master of crystal. Swarovski got to
the First Electrical Exhibition and met there with a lot of modern technology and
science. Most of his attention was attracted by the possibility to use electricity for
grinding glass.
Daniel Swarovski Biography
Years went by and almost 10 years after the First Electrical Exhibition (to be
precise, in 1892), Swarovski has developed the worlds first electric grinding
machine for glass. It was immediately patented by the young inventor. At this point,
Daniel realized that he should try himself in the field of entrepreneurship. However
Swarovski did not want to return to his native village. Perhaps he felt that there
were too many artists who can compete with him. Be that as it may, Daniel went to
the village of Wattens, located close to Tyrol (Austria). It was there where the first
factory was founded by Daniel Swarovski. It happened in 1895.
Originally the company was called DS & Co, which means Daniel Swarovski and
The Company. This is one version. There is another one, according to which the
company was founded by Daniel and his partner from France, and the name of the
partner went first. Perhaps it was so, but there is no much evidence of this fact.
Therefore, in 1895, the Swarovskis company launched the production of crystal
stones that imitate the appearance of precious stones. Of course the brainchild of

Swarovski had much more democratic price comparing to diamonds, and the
crystals are affordable to many people. Soon after the release, the demand for
Swarovski crystals began to rise sharply. They have become fashion accessories. By
the beginning of XX century the company was just swamped with orders and was
renamed to Swarovski. What once was a fake and produced by Georges Frdric
Strass, in the hands of Daniel Swarovski became the new fashion trend. Daniel from
the very beginning did not conceal that his brainchild were not diamonds.
The Formation of the Legend
The increased demand for the products led the company to expansion. Swarovski
hired additional 200 employees. Its products were in demand all over Europe. The
elite of Paris and St. Petersburg society quickly fell in love with crystal jewelry from
Swarovski. And it was very affordable to the middle class people, as the price on the
crystal jewelry was not as great as on the real diamonds.
In 1908, three sons of Daniel, Wilhelm, Friedrich and Alfred, joined the company
making it a truly family enterprise. Together with his sons Daniel Swarovski was
spending much time in trying to create a completely new technique of crystal
manufacturing and finally the desired result was achieved.
Then the First World War came along. The jewelry products began to lose its
demand throughout Europe and Swarovski had not reached the U.S. market yet.
Swarovski launched a subsidiary company called Tyrolit (makers of abrasive and
cutting tools). By the way, the company still exists to this day.
In the early 20s, the economic situation stabilized and the company was engaged
in crystal production using new technology. Swarovskis creations were different
from anything else that was available in the world. Competitors efforts came to
nothing, while the Swarovski company gained popularity. The fashion world was
particularly interested in Swarovski crystals, when the company was noticed by the
famous designer Coco Chanel, who was using Austrian crystals in her finery.
Swarovski work surpassed competitors largely due to a number of patents and the
secret formula that has not been solved up until now and which is the key factor in
the success of the companys products. Swarovski crystals shine noticeably brighter
and actually they are hard to be distinguished from diamonds. Many believe that
the shining effect is achieved through presence of lead in crystals. But this is not
the only option. Do not forget about the special technique of crystal cut which is
known only to Swarovskis.
However, do not think that the company was focused only on luxury goods. In 1929,
Daniel founded Swareflex division. The division unit was responsible for producing
special glass reflectors for automobiles. Then World War II came along.

There is no accurate information about what happened to the company at the war
times. But it is exactly known that it didnt stop working, as Swarovski opened a
whole new market in the United States. It is completely unclear how the company
was able to organize the sales in the U.S. After all, it was an Austrian company and
Austria was leading the war on Hitlers side.
The war was over and life gradually stabilized. The demand for luxury goods began
to recover. By the time Swarovski also produced truly individual crystal elements.
Swarovski ELEMENTS

In 1949, Swarovski Optik KG was founded by Wilhelm in Absam, Tyrol. Wilhelm


Swarovski, son of the original founder, was 47 years of age. Wilhelms passion was
to be closer to the stars and he was fond of astronomy, as he himself described it,
awakened his ambition to build his own, improved binocular.
In 1956, Daniel Swarovski passed away. However, the family business was put so
well, that the loss of its leader did not prevent further development of the company.
A new generation of Swarovskis had taken a place at the companys leadership, as
Daniel Swarovskis grandson Manfred took over the family companys direction in
the 1950s. Manfred Swarovski brought the company into a new development
direction, while, working with designer Christian Dior, the company created its
famed multicolored Aurora Borealis crystal stones. The collaboration with Dior
marked the beginning of a new era of close cooperation between the crystal
company and the worlds fashion industry.
As time went on the range of the company continued to grow. Crystals for
chandeliers became a new trend of Swarovski. Finally, the company began
producing collectible souvenirs (glass sculptures and miniatures). The first glass
sculpture was a crystal mouse. In 1987, the Swarovski Collectors Society (SCS) was
founded in order to offer collectors of Swarovski crystal special benefits and
services. Today the Society unites over 450,000 members in 35 countries.
Swarovski Today
Whats the secret to the unique Swarovski products? Other companies have been
trying to solve it for many years but none of them succeeded. Perhaps they never
will, considering the fact how the secrets are stored in the company. However, they
already have revealed some secrets of Swarovski. In particular, its become known
why the crystal stones are so shiny. The reason for this is the lead oxide content
(about 32%). Of course, it is also present in the usual rhinestones, however, in
smaller amounts. To be precise, there is no more than 24% of lead oxide content in
usual rhinestones. And finally, no one has unraveled the secret of a unique crystal
polishing method.

Production way of unique Swarovski crystals is a big secret. And all the employees
are completely aware of it. It is not surprising that after making a crystal model,
creators destroy all records on it. It is done in order not to repeat some unique
models, designed for collectable series. All tools that are used for cutting are made
by the Swarovski company itself.
In 1995, the company opened a museum Swarovski Crystal Worlds. It was created
for the 100th anniversary of the Swarovski factory. It is located just a short drive
from Innsbruck. And the place where it is located is underground.
Here you can see the largest and the smallest ever made Swarovski crystal stones.
The largest one reaches 40 cm in diameter and weighs about 62 pounds! (By the
way it is recorded to the Guinness World Records). And the smallest crystal only
0.8 mm in diameter and can be seen only through a microscope! This amazing
museum annually is visited by 600,000 tourists.

Today the company produces about 80% of all stones that are used in high-quality
jewelry. Swarovski headquarters are still located in the small Austrian village of
Wattens. The number of employees in 2009 was 24,841. Strange as it seems, but
the Swarovski remains a privately owned company that is operated by a family of
Daniel. And they never wanted to become a public company.
Swarovski a company that has now just a great image and reputation. And it is
simply prestigious to own a product from Swarovski. However, the company does
not shun publicity. Once the brand was actively advertised in The Phantom of the
Opera movie. Today Swarovski has its own network of stores worldwide. What will
happen to the company in future? Hard to say. But considering its current weight on
the world stage we can safely say that Swarovski has a brilliant future and the world
will see many more unique products from this company.
We hope youve enjoyed reading Daniel Swarovski biography, his success story and
amazing history of Swarovski company and we hope its inspired you to new
discoveries.
http://astrumpeople.com/daniel-swarovski-biography-crystal-stones-that-shine-likediamonds/ - 5/4/16
Lumea de cristal a lui Swarovski
Lumea de cristal a lui Swarovski (n german Swarovski Kristallwelten) este un parc
de distracii a crui tem principal sunt cristalele. A fost deschis n anul 1995, cnd
s-au mplinit 100 de ani de la nfiinarea fabricii de cristale Swarovski din Wattens
(Tirol, Austria). Fondatorul parcului a fost artistul Andr Heller.

n anul 1995, cu ocazia celebrrii a 100 de ani de la fondarea companiei D.


Swarovski KG, Andr Heller a organizat un parc al minunilor pe un deal artificial
amenajat n apropiere de cldirile fabricii de cristale din Wattens. Intrarea se face pe
sub un cap gigantic de unde izvorte o mic cascad.
ncepnd de atunci, Lumea de cristal a lui Swarovski se afl ntr-o transformare
constant, cu scopul de a prezenta noi faete n care pot fi materializate cristalele.
Andr Heller a creat o lume de basm cu 14 camere subterane de "cristal". Rezultatul
este o explorare a lucrrilor unor artiti de renume internaional ca Brian Eno, Tord
Boontje, Niki de Saint Phalle, Jim Whiting, Keith Haring, Andy Warhol, Salvador Dal,
Susanne Schmgner, Pavel Seide i muli alii.[1] [2] Punctul culminant al expoziiei
este Centenarul, care, cu cele peste 300.000 de carate, este cel mai mare cristal
lefuit vreodat.
n anul 2003 a avut loc o prim extindere a complexului, sub conducerea artistic a
lui Fabrizio Plessi, Thomas Feuerstein, Hans Magnus Enzensberger i fraii Peter i
Roland Neuwirth. Lumea de cristal a lui Swarovski este vizitat anual de aproximativ
700.000 de turiti. Ea este a doua atracie turistic din Austria dup Palatul
Schnbrunn din Viena.
La intrarea n Lumea de cristal a lui Swarovski se afl un cap de oarece pe un
piedestal. Acesta este un omagiu adus "primului oarece", prima figurin de cristal
din gama de produse a fabricii Swarovski. n anul 1976 ilustratorul tehnic Max
Schreck a creat un oricel din resturi de cristal. Ca urmare a succesului obinut de
aceast figurin au fost create ulterior i alte figurine din cristale Swarovski. Acest
tribut reprezentativ este un omagiu adus scnteii creatoare care genereaz noi idei.
http://www.kristallwelten.com
https://ro.wikipedia.org/wiki/Lumea_de_cristal_a_lui_Swarovski - 5/4/16
Daniel Swarovski (1862-1956)
The man with a mission and a crystal-clear vision
Visionary genius, humility and altruism are rarely found in one package, yet
according to those who knew him and the record of his achievements, Daniel
Swarovski, founder and producer of the worlds most flawlessly brilliant crystals,
possessed them all.
Technologically gifted, artistically discerning, and humanitarian
Daniel Swarovski created far more than a business when he set up Swarovski in
1895 with his brother-in-law Franz Weis and friend Armand Kosmann. He wanted to
build a democratic company that offered employees respect and social harmony.
We need to value each individual as a human being, he said, and help him or her
to lead a fulfilled life in honor and dignity. He was as good as his word, providing

staff housing, sporting and cultural events, and profit-linked bonuses, among other
benefits. This attitude was well ahead of his time and set a standard that to this day
inspires loyalty in Swarovski employees worldwide.
A natural-born innovator
Born on October 24, 1862, and raised in Georgenthal, Bohemiain those days, a
manufacturing hub for glass and crystalyoung Daniel followed his father into the
familys small crystal-cutting business. At 21, he visited the 1st International
Electrical Exhibition in Vienna, where he was stunned by the engineering wonders
from Siemens and Thomas Edison, one of the great inventors of the age. This
started him thinking about how to mechanize crystal production. By 1892 he had
cracked it with the invention of the first machine to cut and polish crystal to an
unprecedented level of precision, brilliance, and perfection. The industry was about
to be revolutionized, but first he had to find the right location to suit his fledgling
business.
In 1919, Daniel Swarovski seized the chance to make his grinding and polishing
tools available to the industrial community via a new subsidiary known as Tyrolit.
But it was during the Thirties that several significant milestones were achieved.
Firstly, in 1931 the company launched a line of crystal trimmings, to the delight of
the garment and accessories sectors, featuring crystals in ready-to-use formats for
edging, hems, and borders. Then, in 1935, Daniels oldest son, Wilhelm, developed
a pair of prototype binoculars. Two years later, Swarovski created a line of glass
reflectors for road and rail, and reflector strips for guardrails, which by 1950 would
be marketed under the brand name Swareflex. And in 1949 , a new company,
Swarovski Optik, became a leading producer of optical lenses.

The end of an era


Daniel Swarovski died in 1956 at the great age of 93 , the same year his company
created the Aurora Borealis, which was snapped up by Christian Dior. This
shimmering finish transformed the sparkle of cut crystal, and was a fitting way to
mark the passing of a legend. His spirit lives on in the companys rigorous
application of his motto: To constantly improve what is good.
Swarovski is the premium brand for the finest crystal embellishments since 1895. It
is recognized for its innovative excellence and its collaborations with top-class
designers and brands in the fashion, jewelry, accessories, interior design and
lighting industries across the globe.
Available in myriad colors, effects, shapes and sizes, crystals from Swarovski offer
designers a fabulous palette of inspiration, and are produced according to the
innovative, lead-free* Advanced Crystal standard.

Born out of a passion for detail and high-precision cutting, these precious
ingredients impart refined glamour to everything they embellish.
For more information regarding the unique characteristics of Swarovski crystals,
please visit our website for business professionals.
* Crystal glass and all other materials containing 0.009% lead or less.
Code Verification
If you want the best, choose the original
Products made using Swarovski crystals are recognizable by the Crystals from
Swarovski seal. Based on the concept of the traditional seal, which was historically
used to prove the authenticity of items of value, the Crystals from Swarovski seal
confers distinction on everything it graces. Created using high-security hologram
technology on silver foil, it bears the words Crystals from Swarovski, together with
founder Daniel Swarovskis signature, and the year in which Swarovski was
established: Since 1895. Together, these communicate Swarovskis long, rich
history.
Our brand is currently in a transition phase: The Swarovski Elements branding is
still valid and will for a certain time exist in parallel with the new Crystals from
Swarovski Branding.
Products embellished with Swarovski crystals may be recognized by the Swarovski
seal. We provide our seal to official partners, who embellish their products with our
crystals and fulfill strict criteria.
The Swarovski seal comprises the latest security features. Apart from its hologram
effect, every seal hang tag and sticker has a unique 16 digit code that can be found
directly below the seal on the front of the tag or sticker.
To check the authenticity of the Swarovski seal tag or sticker, you can verify the
tracking number here. Please insert the code
Corporate Responsibility
Our commitment to Corporate Responsibility has been embedded in the way we do
business since our company was created by Daniel Swarovski in 1895. We maintain
this tradition today in how we strive to add sparkle to the everyday lives of our
employees, customers and suppliers and the broader community on a global scale,
while protecting the natural environment and seeking to leave a rich legacy for
future generations.
To learn more about our Corporate Responsibility at Swarovski visit
www.swarovskigroup.com.

Swarovski Foundation
The Swarovski Foundation
Swarovski's visionary founder Daniel Swarovski, who established the business in
Wattens, Austria, in 1895, demonstrated a strong humanitarian instinct, ensuring
that his business cared for its people and the local community. Since then, five
generations of the Swarovski family have reinforced Daniel Swarovski's commitment
to charitable giving, both within the community and in the wider realms of the
environment, health, arts and culture. The Swarovski Foundation has been created
to build on this heritage.
To learn more about the Swarovski Foundation visit www.swarovskifoundation.org/.
Swarovski Waterschool
The Swarovski Waterschool Program
Water has always been a key element of the companys production processes, but
also of its culture and philosophy, which has demanded respect for human and
environmental values from Swarovskis earliest days.
The objectives of the Waterschool program are to create awareness of the fact that
water is essential to our survival among the participants, to teach the principles of
sustainable water management, and to provide clean drinking water and water
sanitation in schools and surrounding communities where the Waterschool program
is active.
In the past thirteen years, the program has reached approximately 257,000 children
in 2,093 schools worldwide. Around 8,700 teachers have been trained and 565,000
community members have been involved in various water projects.
To learn more about the Swarovski Waterschool program visit
www.swarovskiwaterschool.com.
BRILLIANCE REDEFINED TAKING CRYSTAL ONE STEP CLOSER TO THE DIAMOND
2012 marks 150 years since the birth of Daniel Swarovski, the man who had the
vision to create a diamond for every woman. Appropriately, it also represents
another important milestone: the company he founded over a century ago has just
taken a major step forward in its tradition of innovation. Meet XIRIUS 1088,
Swarovskis most brilliant crystal element a tribute in which Daniel Swarovskis
vision and legacy live on, and the perfect way to honor his birthday.
Named after Sirius, the brightest star in the galaxy, XIRIUS 1088s intricate
gemstone-like cut, rich color, and enhanced foiling have combined to produce an

exceptionally durable new generation of crystal, taking it one step closer to the
diamond.
XIRIUS 1088 is made according to the ADVANCED CRYSTAL standard, the new DNA
of crystal. Its new lead-free and superior formula doesnt only exceed todays most
demanding industry requirements, it also anticipates those of tomorrow. For
Swarovskis partners throughout the world, ADVANCED CRYSTAL is the responsible
choice that leads the way to success in the market.
Introducing Xero, the worlds smallest crystal
Having been the originator of so many market firsts, Swarovski has done it again
with a revolutionary innovation so tiny that it is barely the size of a pen tip. It is, in
fact, the smallest crystal in the world today, weighing in at a mere 0.3 mg20 per
cent smaller than the next smallest crystal on todays market.
Developed in close association with industries such as the wristwatch sector,
XEROs microscopic size offers a wealth of creative possibilities. Its elegant, airy
sparkle fills even the most minuscule areas on intricate jewelry pieces. It can also
produce a micro-pav effect, giving an all-over encrusted effect. Used together with
other sizes of crystal, it creates optical effects that have 3D appeal. Complicated
logos and words with complex detailing are also easily embellished using the new
XERO crystal cut.
With such a microscopic crystal, the right tools are key to handling. New packaging
with micro-chambers has been developed for this purpose. A new lower viscosity
glue with a longer pot life permits the dispensing of infinitesimal doses of glue, and
a Chaton Sieve with the tiniest imaginable cavities places XERO crystals in the
correct position for application. Precision-cut micro-magic from Swarovski.
About Swarovski

Founded in 1895 in Austria, Swarovski designs, creates, and markets high-quality


crystal product collections such as jewelry, accessories, decorative items for the
home, ornaments, and figurines. Swarovski has a global reach and showcases its
sparkling crystal products via a network of own boutiques and retail partners, as
well as the Swarovski website and Online Shops.

Swarovski crystal makes for an exceptional gift. Naturally brilliant, the fashionable
silver-tone necklaces, bracelets, and earrings have proven most successful. True
eye-catchers, the cocktail rings are commanding pieces of impeccable
craftsmanship. Swarovski jewelry truly boosts creative self expression. From
timeless daywear to the bold, glamorous, and fashionable jewelry and evening

bags, Swarovski launches new collections on a quarterly basis, offering something


for every need and taste.

Apart from the Online Shop, the Swarovski website hosts a range of special
features, such as the Gift Center, a wish list feature, videos, and the blog. Check out
the Style Edit and more. Last but not least, the Online Shop offers a selection of
online exclusive crystal products which arent available anywhere else.
http://crystals.swarovski.com/ - 5/4/16
The brand
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village
of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and
polishing crystal jewelry stones.
From this beginning that revolutionised the fashion world, Swarovski has grown to
be the worlds leading producer of precision-cut crystal for fashion, jewelry and
more recently lighting, architecture and interiors.
Today, the company, still family-owned and run by 5th generation family members,
has a global reach with some 25,000 employees, a presence in over 120 countries
and a turnover in 2012 of 2.38 billion Euros.
Swarovski comprises two major businesses, one producing and selling loose
elements to the industry and the other creating design-driven finished products.
Swarovski crystals have become an essential ingredient of international design.
Since 1965 the company has also catered to the fine jewelry industry with precisioncut genuine gemstones and created stones.
Showing the creativity that lies at the heart of the company, Swarovskis own brand
lines of accessories, jewelry and home dcor items are sold through more than
2,350 retail outlets worldwide. The Swarovski Crystal Society has close to 300,000
members across the world, keen collectors of the celebrated crystal figurines. And
in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened
in 1995 as a celebration of Swarovskis universe of innovation and inspiration.
OUR STORY
Since 1895, founder Daniel Swarovskis mastery of crystal cutting has defined the
company. His enduring passion for innovation and design has made it the worlds
premier jewelry and accessory brand. Today, the family carries on the tradition of
delivering extraordinary everyday style to women around the world.
For more information about the Daniel Swarovski Corporation AG please visit
www.swarovskigroup.com

CRAFTSMANSHIP & MASTERY


From inspiration brief to collection launch, Swarovskis creative process is uniquely
prolific. With a focus on trend curation, design and meaningful branding, every
piece tells a story and embodies over 120 years of mastered craftsmanship. The
continuous evolution of material and technique makes Swarovski the leader of
crystal cut creations.
New cuts, shades, and sizes are conceived and realized every day in the historical
Wattens headquarters, pushing the boundaries of crystal. Swarovskis know-how not
only focuses on refining the crystal, it also explores methods that make the most
incredible pieces possible. Beading, pav, bezel, and prong settings are some of the
techniques used to enhance the sparkle and create exquisite refinement.
Swarovski crystal settings come to life through our proprietary techniques such as
Pointiage, which lend an ultra-precise quality to work done by hand. Our attention to
detail ensures that each and every piece will always be made of the highest quality.
This expertise is infused in every step of the creative process, from initial design
sketches through assembly.
HERITAGE
In 1891, Daniel Swarovskis vision was to create a diamond for everyone. He
invented an electric machine that cut more accurately than ever before, marking
the beginning of a new era for crystal. From American jazz halls to Parisian couture
houses, dresses dripped with beads and Swarovski crystals, reflecting the
excitement of the 1920s.
In the 20th century, Swarovski unleashed incredible opportunities for designers of
haute couture. The Aurora Borealis effect, developed with Christian Dior in the
1950s, gave crystals a mesmerizing opalescent finish and the fashion world new
creative possibilities. The crystals graced the silver screen in the centurys most
iconic films such as Diamonds are a Girls Best Friend and Breakfast at Tiffanys.
On May 19th, 1962, Marilyn Monroe sang to the American President in a fleshcolored gown covered in Swarovski crystal, which was auctioned off in 1999 for 1.26
million dollars.
Inspired by decades of creative collaborations and expertise, Swarovski opened its
first boutique in the 1980s. The worlds fascination with a new brand of jewelry and
crystal figurines began. With the introduction of the annual limited edition
Christmas ornament, a new tradition was born for collectors around the world.
For over 35 years, Swarovski has captivated the world with unique pieces like the
Nirvana cocktail ring, the Slake bracelet and its signature Swiss movement watches.
In 2008, the magical Crystal Forest interior design was implemented in stores
worldwide, welcoming shoppers to an architectural crystal wonderland. Today,

Miranda Kerr shines in a global advertising campaign as the modern woman


embodying the spirit and essence of the Swarovski brand.

Corporate Social Responsibility


Our commitment to responsible, ethical and ecological standards began when the
company was created in 1895. Today, the Corporate Responsibility strategy includes
six focus areas: Ethics and Integrity, Caring for Our People, Creating Responsible
Products, Protecting the Environment, Giving Back and Responsible Supply Chain.
For more details visit the Swarovski Group website here
Ethics & Integrity
Daniel Swarovski insisted that the strongest ethics be applied in all our business,
and this is at the core of our corporate culture today. As a 100% family owned
company, genuine family values have always been at the heart of the business.
With the companys growing global footprint, Swarovski is codifying and further
developing our business ethics and values in an Integrity Charter.
Caring for Our People
Swarovski is founded on the ability to recruit and retain qualified, engaged and
reliable people, and every employee is vital to our success. We are committed to
diversity and equal opportunities for everyone, with a special commitment to
women who make up over 70% of our employees. In 2014, our Executive Board
pledged support for the United Nations initiative: Womens Empowerment
Principles.
Responsible Products
Our CLEAR program ensures that only approved raw materials are used and limits
the use of restricted substances including nickel, lead and cadmium, guaranteeing
the safety of the product. After 12 years of intensive research, we announced a
lead-free formula which significantly raised the bar for quality and sustainability in
the entire industry.
Environmental Protection
We are committed to reducing our environmental impact across all our operations
and have a proud track record of proactively managing environmental challenges in
our production process. In Swarovski stores worldwide, we are also implementing
the Swarovski Sustainable Stores initiative in alignment with the Leadership in
Energy & Environmental Design certification program.
Giving Back

Swarovski has a long history of giving back to society. Since 1895, five generations
of the Swarovski family have led and maintained the company's commitment to
philanthropy and charitable giving. Today, our mission is to build on this heritage by
making a difference with impactful initiatives locally and globally.

Responsible Supply Chain


Swarovski has adopted policies to deliver increased reliability, quality and
productivity throughout our supply chain. Our vertically integrated manufacturing
operations and our Responsible Sourcing Initiative allow us to ensure high labor and
environmental standards, focusing on human rights and strengthening relations
with suppliers.
swarovski crystal business
Swarovski designs, manufactures, and sells jewelry and high-quality crystal,
genuine gemstones, created stones, and finished products such as accessories and
lighting solutions. What started in 1895 as small crystal manufacturing business in
Wattens, Austria, has grown to be a global company making every day
extraordinary. With a rich history and a culture of creativity, Swarovski is committed
to growth and to maintaining its place at the forefront of design, creativity and
technological innovation. Swarovskis products are sold in approximately 170
countries and production locations are in Austria, China, Czech Republic, India,
Liechtenstein, Thailand, Vietnam, and the US.
TYROLIT
As one of the world's leading manufacturers of bonded grinding, cutting, sawing,
drilling and dressing tools and a system supplier of tools and machines for the
construction industry, the family-run Tyrolit company has been synonymous with
superior quality, innovative spirit and outstanding service since 1919. Day in, day
out the experts at Tyrolit are busy working on solutions that accommodate the
individual requirements of customers around the world; thus contributing to their
business success. Some 80,000 available products set the standard in various
industrial sectors.
SWAROVSKI OPTIK
Swarovski Optik is a leading supplier of long-range binoculars, scopes and optic
accessories for hunting, nature observation, travel and leisure. Swarovski Optik
products combine maximum precision, state-of-the art technology and the highest
quality standards to constantly improve and bring you the latest innovations in optic
technology. The company was founded by Wilhem Swarovski in 1949. An avid

astronomer, Wilhelm used the production and finishing technology used to


manufacture Swarovski crystal jewelry stones to craft his own binoculars.
KEY FACTS 2015
SWAROVSKI GROUP
Revenue: EUR 3.37 billion
Number of employees: approx. 31,000
SWAROVSKI CRYSTAL BUSINEsS
Revenue: EUR 2.6 billion
Number of employees: approx. 26,000
Total number of stores worldwide: approx. 2,680
Number of countries with a brand presence: approx. 170
TYROLIT
Turnover: EUR 643 million
Number of employees: over 4,500 employees
Production facilities: 29 facilities in 12 countries
Sales locations: Argentina, Australia, Austria, Belgium, Brazil, Canada, China,
Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, India,
Indonesia, Italy, Netherlands, Norway, Poland, Portugal, Russia, South Africa, Spain,
Sweden, Switzerland, Thailand, UK, UAE and the USA
SWAROVSKI OPTIK
2013 Turnover: 133 million euros
Employees: over 800 employees
Research & Development Employees: 102
Production Facilities: 29 facilities in 12 countries
Company Locations: Represented in 84 countries across the globe with direct sales
operations in more than 40 countries
www.swarovskigroup.com 5/4/16