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Types of Advertising

Types of Advertising

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Published by Narender Saini

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Categories:Types, Business/Law
Published by: Narender Saini on May 17, 2010
Copyright:Attribution Non-commercial


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Types of Advertising

• Geographical spread  National advertising  Local  Global  Target group  Consumer advertising  Industrial advertising  Trade advertising  Professional advertising By types of Impact  Direct action advertising  Indirect action advertising

• PR Advertising  Institutional or corporate advertising  Public service advertising  Political advertising  Financial advertising  Retail advertising  Cooperative advertising  Comparative advertising

Is this ad an example of primary or selective demand stimulation? What’s the difference?

Advertising Objectives in Relation to the Stage in the Product Life Cycle

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