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LG Electronics

LG Electronics

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Published by anoop.jena121
A ppt on LG Electronics with PEST and SWOT Analysis...
A ppt on LG Electronics with PEST and SWOT Analysis...

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Categories:Types, Business/Law
Published by: anoop.jena121 on May 17, 2010
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05/12/2014

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History

The company was originally established in 1958 as GoldStar, producing radios, TVs, refrigerators, washing machines, and air conditioners

The LG Group was a merger of two Korean companies, Lucky and GoldStar, from which the abbreviation of LG was derived

Vision

Global Top 3 by 2010

Slogan
"Life's Good"
Represents LG's determination to provide delightfully smart products that will make your life good

Symbol
LG Symbolizes
  

Future Humanity Technology

Positioning

Health Benefit Making people’s life better and convenient Young and Vibrant

Product Division

Mobile communication Digital Appliance Digital Display Digital Media

Marketing Strategies
Product Strategy
Offers High Quality product with latest technology.

Target Market
Upper segment and Upper-Middle segment

Marketing Strategies conti…

Pricing Strategy
Market Skimming

Promotion Strategy
Planned at Korea

Sales Promotional offers made by local dealers of every country

Marketing Strategies conti…

Place Strategy

Imported from China and Korea Distributed through Dealers and Self owned Showrooms.

Selective Distribution
Tier 1 and Tier 2 cities

PEST Analysis
Political Factor
High import duty Export promotion scheme of indian government like EPCG Plants in Tax incentive areas like Pune and Greater Nodia

Economic Factor
Increase in Per Capita income Growing GDP high disposable income Increase in spending power

Socio Culture Factor
They are manufacturing Eco friendly products Increasing life style

Technological Factor
Improvement in technology made the products cheaper Quality of Product has been increased

SWOT Analysis
Strength
Marketing leader in Home Appliance segment Manufacturing unit in Tax incentive area Wide range of product categories to tap the consumer of Upper class and Upper-Middle class LG have the widest distribution network in the industry

Weakness
Consumer compare LG products with its competitor Samsung. Similar product categories as compare to its close competitors Samsung

Opportunity
Control over the white goods market ( The highest market share in home appliance) Opportunity for LG to launch new product

Threat
Competition by Samsung Competitions from local Indian brands and new entrants

Competitors
SAMSUNG

BPL

LG

SANSUI

ELECTROLUX

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