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BetseyMerkel,PlatformDesignStrategist&Founder,

SocialIntelligenceasaService(SIaaS)
Summary
Platform Developer and Digital Design Strategist
for business development.

Objective
To leverage the interactivity of the World Wide Web to advance business processes,
specializing in out-of-the-box solutions, content marketing systems and social networks.

Skills

Technology architecture
Brand identity
Data management
Content marketing
SEO, metrics & analytics
Media relations
Coach, mentor and trainer

Work History
Western Cuyahoga Audubon Society, 2015 - 2017
Digital Design Strategist, Trainer and Project Manager
Solutions to volunteer citizen-science organization challenges. Internet technologies
upgrade, cloud based library construction, brand identity, coach, mentor & train users,
launch content marketing schedule to grow public awareness and improve citizen
science research transparency. Western Cuyahoga Audubon is a chapter of the National
Audubon Society based in Cuyahoga County in Northern Ohio, USA. WCAudubon seeks
to connect and educate the public and conserve natural habitats for the sustainability of
all bird species. Website:
http://www.wcaudubon.org
The Institute for Open Economic Networks, Cleveland, Ohio, 2005 2015
Co-Founder, Director and Publisher
Architect, editor and publisher of
www.i-open.org
, an educational platform serving social
entrepreneurs in innovation economies.
Read more about the Institute for Open Economic
Networks
here
. Project deliverables:
Web 2.0 platform toolset.
Meta data libraries.
Publishing protocols.

Brand messaging.
Program design and development.
Information products.
Store and ecommerce capacity.
SEO, metrics and analytics.

COINs-Collaborative Innovation Networks Conference, 2010


Global Media Strategist and Online Community Manager
Represented I-Open (The Institute for Open Economic Networks) as a co-sponsor and
member of the Organizing Committee for the 2nd International Conference on
Collaborative Innovation Networks COINs 2010 hosted by the Savannah College of Art &
Design (SCAD) in collaboration with Massachusetts Institute for Technologys Center for
Collective Intelligence, Wayne State University College of Engineering - Department of
Industrial and Systems Engineering, and Savannah College of Art and Design (SCAD).
Project focused on executing a social media interface, digital publishing, strengthening
collaborative community cohesion, and ongoing associated project work to engage and
expand global audiences for research and industry innovation.
COINs-Collaborative Innovation Networks 2010 Conference Steering Committee
http://www.betseymerkel.com/recommendation.html

Case Western Reserve University, Cleveland, Ohio, 2002 2005


The Center for Regional Economic Issues (REI)
Director of Marketing and Network Development Strategist

Researched innovative leaders in academia, business, civic and government to


build networks and engage them in collaborations with universities and colleges
and off campus organizations.
Created a civic forum process and engaged over 3000 leaders over a 17 month
period in civil discourse for the purpose of civic engagement, knowledge sharing,
and enterprise and economic development in Northeast Ohio.
Developed marketing and communications program for community, regional and
national audiences.
Strategized future partnerships with universities and colleges, community
organizations, corporations and individuals to develop new projects and programs
to promote exponential change and growth for Northeast Ohio.

EDUCATION
Case Western Reserve University
BA, music, 1977 - 1983
Cleveland Institute of Music
BM; MM, Music, Education, 1974 - 1983

Betsey Merkel, 7305 W. Clinton Ave., #2 Cleveland, Ohio 44102


Phone: 216-246-2447 Email:
betseymerkel@gmail.com

TECHNOLOGY SKILLS
Major social media platforms: Facebook, Twitter, Google+, LinkedIn, etc.
Presentation software: Microsoft Office programs such as Power Point; Adobe;
Omnigraffle; Google Apps, etc.
Media archive and library tools. Cloud technologies; Data management; Google
Apps; Social media library platforms such as Sound Cloud, Picasa, Flickr, Vimeo,
YouTube
Multimedia collection and curation tools such as iMovie, iSkysoft, iPhoto
INTERESTS
Gardening
Cycling
Music
History
REFERENCES
References available upon request.

Betsey Merkel, 7305 W. Clinton Ave., #2 Cleveland, Ohio 44102


Phone: 216-246-2447 Email:
betseymerkel@gmail.com