DEEPdt RAPID-CYCLE CHALLENGE

POCKET-GUIDE

Prototype to learn, fail fast, iterate
based on feedback multiple times.
Stop talking & collaborate to create.
Come back to this space to often.

Find the cracks in the system
or experience, there lies your
opportunity for design.

discover

empathize

experiment

Be present, find understanding,
& self-connect with your Users.
Stay Here as long as possible.
Uncover needs, and let your
User lead you.

Utilize this “pocket-guide” to lead you & your partner, team, or even self
through a rapid-cycle DEEPdt design challenge. It is meant to serve when postits & sharpies just don’t cut it...

It is when you need something to hold and that’s OK!

produce
Test & collect feedback on
prototype. Return to Experiment
mode for iterations on solution.
Determine Usability, Viability, &
Scalability of your solution.
Go High-Res when ready.

DEEPdt RAPID-CYCLE CHALLENGE POCKET-GUIDE
DEEP design thinking: A human-centered approach to learning, creating, and being through empathy

DISCOVER

DISCOVER
framing for context: sketch what you think you know about the DEEP design challenge
rs
arte
t
S
n
...
stio
hen r
e
w
u
e
Q
t?
ou
a tim cribe y omen
e
m
ll m
es
• Te you d nd this y that?
a
u
n
• Ca ngs aro s you s
i
e
l
felt?
fee at mak re...
u
o
?
y
• Wh me mo d how ? Why
y
l
l
d
h
• Te you a at? W
n..?
h
n
• Ca y was t
whe
e
im
• Wh So?
ll a t
a
c
w
• Ho you re
n
• Ca

SHARPIE : 140 characters
or less what your DEEP
design challenge
might be?

EMPATHIZE

get your USER talkin’: let your USER lead convo. Ask Why? Tell me more...

DEFINE: pinpoint a need or
insight of USER

cre
bu ate
inv ild
ins igora
ch pire te
ign
a
ite
dis lleng
m
a
k
mo rupt e
co desig e
ed tivat
nst
e
ruc n
e
red ucate
x
t
cu
p
sto lore
cu esig
ltiv n
ref mize
ate
de rame
ch velo
a
p
co nnge
nn
ec
t

PRODUCE
just NO

likes

po
ssi
ble
HM
W

4th
wo
rd
s

EXPERIMENT

How Might We Questions :
utilize a variety of 4th words

questions

reactions

possible iterations
TEST : get some feedback from USERS.
Show, don’t tell
www.DEEPdesignthinking.com
www.theidesignlab.com
@scitechyedu
©2010 Mary Cantwell

SKETCH then MAKE : pick a HMW question to solve 4, sketch
solutions, CHOOSE 1 to physically prototype solution

STORYtell & reflection: who is your USER?
Reflect on where you empathized.