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Department of Management Sciences (PUMBA)

Savitribai Phule Pune University


Syllabus for MBA : Trimester III
301. ECONOMIC ENVIRONMENT OF BUSINESS AND SECTORAL ANALYSIS
Course Objectives
 To understand application of the economic concepts for making business / organisations
competitive and sustainable
 To develop thinking of students in economic way in dealing with the practical business
problems and challenges
1. Economic Environment:
Indian economy - structure and features - structural transformationChanging economic environment post-1991 (LPG) - background of reforms imperatives
features concepts - supply side economics to demand side economics - market orientation
Post-LPG policy reforms in : Agriculture, Industry, Money and capital markets, International
trade, Taxation and budget - banking and insurance
Indias global competitiveness
(Various parameters like wef gci, hdi, happiness / satisfaction index, corruption index, ease of
doing business etc.)
2. Sectoral Analysis:
Study of each sector with regards to:
a) historical perspective,
b) meaning and role,
c) present position of the sector,
d) position of the sector, in the to global context,
e) problems and challenges faced by the sector.
Sectors to be studied : Agriculture, Industrial sector (large, medium and small sector), with
focus on Make in India policy, Retail sector, I.T. and ITeS sector, Banking, Insurance,
Health-care.

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Books Recommended
Indian economy by Dutt Sundaram.
Economic Environment of Business by Mishra and Puri.
Economic Environment of Business by Cherunilam.
Annual (current) budget and economic survey, Ministry of Finance, Government of India
Annual report and report on currency and finance, Reserve Bank of India.
World Economic Forum Annual Global Competitiveness Report.
IMF and World Bank Annual Reports
Reports pertaining to other indices.

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Functional Specialisation Paper I


Functional Specialisation Paper II
Additional Specialisation Paper I
Additional Specialisation Paper II
Functional Specialisation Paper III - (H)
Additional Specialisation Paper III - (H)

MARKETING SPECIALISATION (PAPER I)


PRODUCT MANAGEMENT AND SERVICES MARKETING
Course Objectives
 To equip the students with the various dimensions of product management such as
product-line decisions, product platform and product life cycle
 To provide a framework to understand the new product development process, the
organizational structures for new product development and product management
functions within an organization.
 Second part of the course aims at understanding the unique nature of services marketing
and developing the necessary competence for marketing of services.
Section I : Product Management
1. Introduction to Product Management: Product Concept, Types of Products, Product Line,
Line Extension Product Mix Decisions, Product Life Cycle, Strategies in Different Phases.
2. New Product Decisions : Types of New Products, New Product Development Process,
Adoption of New Products. Packaging- Purpose, Types and new trends in packaging.
3. Pricing Decisions: Factors influencing pricing decisions, Approaches to Pricing, Setting the
Price and Managing the price Change.
4. Importance of product in building a brand: Product as the first basic requirement of a product
brand and the role of product in building consumer satisfaction towards building brands.
Section II : Services Marketing
1. Introduction to Services Marketing
Macroeconomics, Trends & Opportunities - Features of Services, Role of Services and
Importance of Services
Unique Characteristics of services: Intangibility, Inseparability, Heterogeneity, Perish ability
of services
2. Consumer Behaviour in Services
The Three-Stage Model of Consumer Behaviour Applied to Services - Multi-attribute Models
& Search, Experience, Credence and Ambiguous Attributes - Perceived Risk - Importance of
the Consumption Stage for Services - Modeling Consumer Satisfaction with Services Environmental Perspective of the Service Encounter - Perceived Control, Script & Role
Theories Applied to Services
3. Marketing Mix Decisions for Services
Pricing strategies for services, Distribution channels for services, Setting communication
strategies for services, Branding and Promotion of services
4. Designing Customer Service Processes
Full-Service Models Versus Restricted Service Models - Isolating the Technical Core,
Minimising the Servuction System & Production-Lining Services - Increasing Customer
Participation - Trade-off between Marketing Effectiveness and Operations Efficiency Managing Supply and Demand, Yield Management - Flow Charting as a Basis Tool for
Understanding and Managing Service Encounters
5. Service Personnel
Importance of Service Personnel - Conflicts in Boundary-Spanning Roles & Implications of
Role Stress - Reducing Role Stress with Marketing & Creating a Climate for Service Selection, Training and Motivation of Service Staff - The Cycles of Failure, Mediocrity and
Success - Internal Marketing to Build and Foster a Customer Service-oriented Culture

6. Managing Service Quality


Defining and Measuring Service Quality - Importance of Quality: The Economics of
Customer Retention - The Quality Model: Diagnosing Service Quality Failures - Diminishing
Returns for Investment in Service - Quality Complaint Management, Service Guarantees &
Service Recovery - Developing & Implementing Effective Customer Feedback Systems TQM Tools Applicable to Services
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Books Recommended
Services Management- James A Fitzsimmons, Mona J Fitzsimmons
Service Marketing- M.K.Rampal, S.L. Gupta.
Essentials of Service Marketing- Douglas Hoffman, John E G Bateson
Services Management, C.Bhattacharjee
Essence of Services Marketing- Ardian payne.
Services Marketing-S.M.Jha.
Services Marketing,2nd Ed.-Zeithaml & Bitner
Services Marketing- Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee.
Services Marketing Helen Woodruffe.

MARKETING SPECIALISATION (PAPER II)


RETAIL AND DISTRIBUTION MANAGEMENT
Course Objectives
 To introduce the basic concepts of retail and distribution management
 To familiarize the students with the latest developments in the domain in the Indian context.
It also aims to provide a strategic perspective of the retailing industry
1. Marketing Channels-Structure, Functions and Significance-Basic Channel Role in the
dynamic market place- Designing the Market Channel system.
2. Managing Marketing Channels- Channel Policies Choice of the channel- Organizational
Pattern in the Channel- Assessing Channel Performance- Causes for Channel ConflictTechniques to overcome Channel Conflict.
3. Nature & Importance of Retailing Functions of retailing, Types of retailers, Key
Economic Factors Affecting Consumers Retail Choice, Marketing Decision of Retailer,
Organized / unorganized retail,
4. Retailer Communication- Retailer Communication mix - Communicating with the retailer
and customer, Advertising, Sales Promotion, Retail Promotion budget
5. Wholesaler : Significance of Wholesaler and its role-Types of the Wholesalers.
6. Franchisee: Significance and importance of Franchisee in Channel Decisions Advantages of
Franchisee Process of appointment of Franchisee- Franchiser Franchisee relationship.
7. E-marketing: Concept, Role and Significance of e-marketing channels.
8. Case Studies

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Books Recommended
Economic cost of retailing. Channels for Consumer goods, Industrial goods and Services.
Sales and Distribution Management S. L. Gupta, New Delhi 1999
Retail Marketing Management- D. Gilbert. (2nd Edition)
Retail Management Michael Levy and Barton A Weitz Irwin mcgraw Hill International
editions US.

5. Service Management: Operation, strategy, information Technology James A Fitzsimms and


Mina J Fitzsimmms, Tata Mc Grawhill 2006 New Delhi
6. Retail Management A Strategic Approach Barry Berman & Joel R Evans The Prentice
Hall of India, New Delhi

MARKETING SPECIALISATION (PAPER III) (H)


SALES AND CUSTOMER RELATIONSHIP MANAGEMENT
Course Objectives
 To impart the skill based knowledge of Sales and Customer Relationship Management.
 To enable the students to design suitable practices and programs for the company where
they would be working, using the basic concepts of sales and CRM
Section I : Sales Management
1. Introduction: Concept, Nature and Importance of Sales Management, Relationship Selling
2. Sales Organization - Varying Sales Responsibilities/Sales Positions, Role and Skills of
Modern Sales Managers, Types of Sales Managers/Sales Management Positions - Top-level
(Strategic) Sales Managers ,Middle-level (Tactical) Sales Managers, First-line (Operational)
Sales Managers , Staff Sales Management Positions,
3. Personal Selling Process: The Psychology in Selling, Buyer-Seller Dyadic Interaction, Sales
Knowledge and Sales Related Marketing Policies - Company Knowledge, Product
Knowledge, Customers and Competitors Knowledge, the Personal Selling Process Prospecting , Qualifying, Pre-approach , Approach, Presentation and Demonstration,
Developing an Effective Presentation, Demonstration , Overcoming Objections, Trial
Close/Closing the Sale, Follow-up and Service, Negotiation, Transactional and Relationship
Selling, Value-added Selling
4. Sales Forecasting and Budgeting: Strategic Planning, Marketing and Personal Selling
Strategies, Developing Sales Forecast, Sales Budgets, Purposes of the Sales Budget, Methods
Used for Deciding Sales Expenditure Budget, Sales Budget Process
5. Management of Sales Territories and Quotas: Defining Sales Territory, Managing Territorial
Coverage, Sales Quotas - Methods for Setting Sales Quotas
6. Controlling the Sales force: Sales and Marketing Intelligence System, Sales force Expenses,
Marketing Audit, Sales force Audit, Evaluation of Effectiveness of Sales , Evaluating and
Controlling the Performance of Salespeople, Ethical, Social, and Legal Responsibilities of
Sales Personnel
Section II : Customer Relationship Management
1. Fundamentals of CRM:
Concept & evolution, CRM Definitions, Emergence of CRM practice:, CRM cycle,
Stakeholders in CRM, Significance of CRM, Types of CRM, Success Factors in CRM, CRM
Comprehension, CRM Implementation
2. Technology in CRM:
E- CRM in Business, Features of e-CRM, Advantages of e-CRM, Technologies of e-CRM,
Voice Portals, Web Phones, BOTs, Virtual Customer Representative, Customer Relationship
Portals, Functional Components of CRM, Database Management: Database Construction,
Data Warehousing, architecture, Data Mining - Characteristics, Data Mining tools and
techniques - Meaning, Significance, Advantages, Call Center, Multimedia Contact Center,
Important CRM softwares

3. Emerging Perspectives in CRM:


Employee-Organization Relationship, Employee- Customer Linkage, Factors effecting
employees customer oriented behavior, Essentials of building employee relationship,
Employee customer orientation, Service Failure, Service Recovery Management, Service
Recovery Paradox, Customer Life time value, customer profitability, customer recall
management, customer experience management, Rural CRM, , customer relationship
management practices in retail industry, hospitality industry, banking industry, telecom
industry, aviation industry

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Books Recommended
Sales & Distribution Management- Havaldar, Cavale
Sales Management-Richard Still, Edward Cundiff, Norman Govani.
Sales Management Cunnndiff,Bolling.
Professional Sales Management- Rolph Anderson, Joseph Hair.
Sales Management- M.V. Kulkarni.
Sales & Marketing Training- Patrick Forsyth.
Sales Management Rosan Spiro
Alok Kumar Rai : Customer Relationship Management: Concepts and Cases (Second
Edition)-PHI Learning
Simon Knox, Adrian Payne, Stan Maklan: Customer Relationship Management- Routledge
Inc.
Customer Relationship Management - Bhasin- (Wiley Dreamtech)
Customer relationship management handbook - Dyche- prentice hall
Customer relationship management - Peelan- prentice hall
Customer relationship management - Kristin Anderson, Carol Kerr, McGraw-Hill
Professional
Customer relationship management: , Emerging Concepts, Tools, & Applications - Sheth J N,
Parvatiyar A. and Shainesh G., Tata McGraw-Hill Education
Customer Relationship Management - Lumar- (Wiley India)

FINANCE SPECIALISATION (PAPER I)


CORPORATE FINANCE
Course Objectives
 To Study the advanced concepts of Finance
 To understand the nuances of corporate finance
1. Capital Structure Theories:
(a) Net income approach,
(b) Net Operating income Approach,
(c) Traditional Approach,
(d) Modigliani and Miller theory (MM approach),
(e) Problems on Capital Structure.
2. Working Capital Management:
Overtrading, Symptoms of poor W.C. management, W.C management Strategies, Tandon
committee Narsimhan Committee Recommendations., Latest trend in W.C. finance, R.B.I
guidelines on W.C. finance
3. Capital Budgeting:
(a) Capital rationing
(b) Capital budgeting during inflation

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(c) Techniques of decision making under risk and uncertainty


Profitability and expected values, standard deviation, risk adjusted discounted rate, certainty
equivalent approach, sensitivity analysis, capital asset pricing model (CAPM).
Recent Trends in Finance:
Zero Based Budgeting, Inflation Accounting, Human Resource Accounting, Activity Based
Costing, Economic Value Added (EVA), Market Value Added (MVA).
Analysis and Interpretation of Financial Statements :
Expert Knowledge of tools Such as Ratio Analysis, Funds Flow, Cash Flow, Horizontal,
vertical and trend analysis. Financial planning and forecasting, Projected Financial
Statements.
Valuation: Working Knowledge of Valuation of Shares, Bonds and Goodwill.
Miscellaneous: A) IFRS and Ind AS
B) Mergers and Acquisitions, Accounting for
Acquisition & Valuations post Acquisitions C)Financial Distress

Problems will be covered on the following topics:


Working Capital Management,
Capital Budgeting
Advanced problems on Ratio Analysis, Funds Flow, Cash Flow, Cash Budgeting.
Capital Structure
Valuation of Shares, Bonds and Debentures etc.

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Books Recommended
Corporate Finance Stephen Ross, R. Westerfield & Jeffrey Jaffe
Principles of Corporate Finance - Myers Stewart C, Brealey Richard
Managerial Finance lawrence J. Gitman
Financial management Rustagi
Applied Corporate Finance - Aswath Damodaran
Financial Management Subhindrabhat
Financial Management - I.M.Pandey
Financial Management - Khan & Jain
Financial Management - S.C.Kuchal
Financial Management - Prasanna Chandra
Financial Analysis of Indian Companies GDSIL

FINANCE SPECIALISATION (PAPER II)


FINANCIAL SERVICES
Course Objectives
 To Study the various aspects of capital markets
 To understand the nuances of financial services
1. Capital Market Capital Market in India Operations in Primary Markets
2. Instruments involved Role of SEBI and Merchant Bankers (Pre-issue and Post-issue)
3. Secondary Markets Stock Exchanges in India National Stock Exchange (NSE) over the
counter exchange of India-(OTCEI) Bombay Stock exchange (BSE)- Stock Holding
Corporation of India (SHCIL) D-MAT Trading E-Trading Share Lending Scheme Stock
Market operations on International Level.
4. Book Building Buyback of shares ,venture capital financing- mutual funds- regulations-role
and functions- private placements

5. Money Market Nature and role of money market in India Instruments in money market
viz. CPs, CDs, Bills of Exchanges, ICDs, Treasury Bills Role of DFHI/STCI in money
market
6. Financial Services Credit Rating Factoring and Forfeiting Leasing and Hire Purchasing
RBI guidelines for NBFCs Securitization of debts Housing Finance
7. Commodities Markets- Role and functions of MCX and NCDEX
8. Recent trends in financial services.

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Books Recommended
Relevant text of SEBI guidelines
Indian Financial Services M. Y. Khan
Marketing of Financial Services Audhani
Advance Financial Management - Kohak
Financial markets and services Gordon and Natrajan
Financial Markets + institutions Fredric S. Mishkin& Stanley G. Eakins
Management of Financial Services V K Bhalla
Indian Financial System H R Machiraju

WEB-SITE references
1. www.nse-india.com
2. www.bseindia.com
3. www.icicidirect.com
4. Website of HDFC securities
5. www.indiainfoline.com
6. www.moneycontrol.com
7. www.sharekhan.com
8. www.economictimes.com
9. www.MCXindia.com
10. www.suchetadalal.com
11. SEBI, AMFI websites

FINANCE SPECIALISATION (PAPER III) (H)


RISK MANAGEMENT
Course Objectives
 To Study the various aspects of risk management
 To study and understand the intricacies of risk management
1. Introduction to Risk Management Identifying Types of Risks Management of Translation,
Transaction and Economic Exposure - Quantifying Risk and Hedging Techniques Internal
and External Techniques viz. Netting, Matching, Leading and Lagging, Price Variation, Short
Term Borrowing, Invoicing in Foreign Currency, Asset Liability Management
2. Instruments of External Techniques for Risk Management viz. Forwards, Futures, Swaps,
Options, Forward Rate Agreement, Caps, Collars, Floors and their applications Pricing
techniques, operational aspects
3. Financial Reengineering innovative international financial products, deriving new
instruments for hedging.
4. Insurance as an instruments of risk cover- marine, life, accident, process, loss of profit-export
credit Guarantee Corporation.

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Options & Futures Hull


International Finance A. V. Rajwade
International Finance P. G. Apte
International Finance Shapiro
Principles of Insurance : Holioke
Insurance Law manual : Taxman
Principles of Insurance : Mishra

SYSTEMS SPECIALISATION (PAPER I)


ORGANIZATIONAL LEARNING AND SYSTEMS THINKING
Course Objectives
 To understand how organizations learn from systems approach
 Learn to analyze organizations
 Understand the basic systems theories and evolution
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Idea of systems - Introduction, philosophy, history, practice Approaches and aims in Systems
sciences, Methods in General Systems Research, General Systems Theory, Aims of GST,
Advances in GST
2. Practice of systems thinking - Information and Entropy, What is organization, Science and
society identifying systems, exploring behavior of systems
3. Models of organizational change - Evolutionary, Teleological, Life Cycle, Dialectical, Social
Cognition, Political and cultural understanding the impact of decisions and theories of impact
making
4. Creating learning organizations - Organization as learning systems, Analyzing organizations
how do organizations learn, respond and evolve?

Books Recommended
1. General System Theory: Foundations, Development, Applications - Ludwig Von Bertalanffy,
Penguin University Book
2. Vth Discipline - Peter Senge, Doubleday Business
3. Systems Theory - Lehamann
4. Thinking in Systems, A Primer - Donella Meadows, Chelsea Green Publishing

SYSTEMS SPECIALISATION (PAPER II)


DESIGNING INFORMATION SYSTEMS
Course Objectives
 To learn to analyze the functions in an organization
 To understand principles of designing Information systems
 To learn contemporary information technology changes and design approaches
1. Purpose of IS: Transaction processing, archiving, organization steering, decision making,
driving and enabling business models
2. Principles for design of IS: feedback, requisite variety, respite, response, neutrality
3. Life cycle of IS: lifetime, phases, evolution
4. Impact of IS and its measurement: sustainability, resilience, adaptability, respite
5. Contemporary Information Technology: computing, networking, storage, sensors, tracking,
positioning, broadcasting

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Books Recommended
Principles of Systems - Jay Forrester, MIT
Design for a Brain - W.Ross Ashby
Diagnosing a System for Organizations - Stafford Beer
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
- Alexander Osterwalder

SYSTEMS SPECIALISATION (PAPER III) (H)


BUSINESS MISSIONS AND STRATEGIES USING SYSTEMS
Course Objectives
 To understand the purpose of business and value
 To learn missions from system perspective
 To learn to design strategies to achieve missions
1. Purpose of business: audience (customers, shareholders), business value
2. Idea of business mission: what is done and for whom
3. Business missions from systems perspective: systems driving value creation, delivery,
revenue generation and costs
4. Understanding and designing strategies to further business missions: exploring systems
drivers with contemporary examples
Books Recommended
1. The 5 most important questions you will ask about your organisation - Peter Drucker
2. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Alexander Osterwalder

OPERATIONS SPECIALISATION (PAPER I)


OPERATIONS PLANNING & CONTROL
Course Objectives
 To understand the concepts of production systems
 To develop the ability to apply principles and techniques in the design, planning and control
of these systems
 To understand the core features of the operations and production management function at
the strategic and operational
1. Production planning and control: Role and importance of PPC in various manufacturing
systems- Functions of PPC- Capacity Planning- Estimating- routing- Loading- DispatchingExpediting.
2. Capacity Planning: Rough Cut Planning- Capacity Planning- Shop Planning-Control and
Feedback System.
3. Demand forecasting: Forecasting as a planning tool, Forecasting Time Horizon, Design of
Forecasting Systems.
4. Aggregate Planning: Concept of aggregate planning, nature of aggregate planning decisions,
Aggregate planning strategies and methods, problems in aggregate planning.
5. Master Production Schedule: Meaning of MPS, Purpose of MPS, Bill of Material, MPS
process, Managing MPS.

6. Material Requirement Planning System: MRP concepts, Basic MRP system, lot sizing, MRP I
and MRP II, Inventory Models.
7. Job Shop Production Activity Planning and Control: Scheduling, Shop Loading, Sequencing,
Priority rules for dispatching jobs, Job Shop scheduling, Johnsons method, Jacksons
Method, Heuristic methods and simulation. Dispatching, Factors affecting completing time of
jobs.
8. Mass and Batch Production Activity Control: Controlling continuous production, Line
balancing techniques, Batch processing techniques.
9. Advanced Concepts in OPC: TOC, Planning for service, IT in planning.
Books Recommended
1. Manufacturing Planning and Control for Supply Chain Management- Thomas E Vollman,
William l Berry, D Cay Whybark and F Roberts Jacob, Tata McGraw-Hill Publishing Co Ltd
2. Production Planning , Control and Integration- Daniel Sipper, Robert L, Bulfin,Jr- The
McGraw- Hill Companies Inc.
3. Production Planning NAD Inventory Control- Seethram L Narsimhan, Dennis W Mcleavy,
Peter J Billington Prentice Hall of India Pvt Ltd, New Delhi.
4. World Class Production and Inventory Management- Landvater Darryl V- John Wiley and
Sons, New York 1997.
5. Production and Inventory Control- J H Greene, Homewood III- Richard D Irwin 2004.
6. Operations Management Theory and Practice- B. Mahadevan (Pearson Education)
7. Operations Management for Competitive Advantage- Chase, Jacob, Aquilan, Agrawal- Tata
McGraw-Hill Publishing Co Ltd.
8. Manufacturing Planning and Control A Reference Model- Biemans F P M- Elsevier, Newyork
1990.

OPERATIONS SPECIALISATION (PAPER II)


LOGISTICS & SUPPLY CHAIN MANAGEMENT
Course Objectives
 To understand the role of Logistics and Supply Chain Management in todays business
world
 To introduce various components of Supply Chain and their inter linkage with other
business functions
 To provide insights about the emerging issues in Supply Chain Management
1. Introduction: Concept, evolution, importance and objectives of Logistics and Supply Chain
Management; Components of Logistics Management; Introduction to Global Logistics;
Logistical Competitive advantage; Integrated Logistics Management; Supply
Chain
Strategies Need, Framework and Linkages to Corporate Strategies.
2. Customer service: Concept, importance and components of Customer Service; Customer
Service Costs; Evolving Customer Service Strategies.
3. Transportation: Role of Transportation in Logistics; Modes of Transport; Containerization;
Carrier Selection Decision; Carrier Selection determinants; Third Party Logistics; Forth
Party Logistics.
4. Network Design: Strategic importance of Network Design; Decision on Network Design;
Warehouse Management - Concept of Warehousing; Importance and role of Warehousing;
Warehousing Operations; Protective Packaging Role & Functions.
5. Inventory Flow: Concept & Types of Inventory; Trade-off between Service levels &
inventory; Inventory Control across the supply chain; Inventory management in JIT;
Inventory accuracy; Symptoms of poor Inventory Management; Advanced inventory models;
Evaluation of Inventory performance.

6. Coordination in Supply Chain: Importance of Coordination in Supply Chain; Strategies to


achieve coordination; Building Strategic Partnership and Trust in Supply Chain.
7. Information Technology in Supply Chain: Role and Importance of IT in Supply Chain
Management; Supply Chain Information Technology in Practice.
8. Performance Measurement: Parameters of Performance Measurement; Approaches/tools for
Performance Measurement; Performance Measurement in practice.

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Books Recommended
Textbook Of Supply Chain And Logistics Management -D K Agrawal - Macmillan
Designing And Managing The Supply Chain-Concepts, Strategies and Case Studies -David
Simchi-Levi, Philip Kaminski, Edith Simchi-Levi - Tata MacGraw Hill.
The Management of Business Logistics-A supply Chain Perspective -Coyle, Bardi and
Langley-Thomson Southwest
Managing The Supply Chain -A Strategic Perspective -Gattorna and Walters, Palgrave
Supply Chain Management- Strategy, Planning and Operation -Sunil Chopra , Peter Meindl Pearson Education
Logistics and Supply Chain Management Martin Christopher - Pearson Education
Principles of Supply Chain Management A Balanced Approach Wisner, Leong, Tan
Thomson Southwestern

OPERATIONS SPECIALISATION (PAPER III) (H)


QUALITY MANAGEMENT
Course Objectives
 To review basic concepts of quality, quality control and importance of traditional
standards in every sphere
 To emphasize modern principles, concepts of Integrated Management Systems ISO 9000
series, 10000 series, EMS, OHSAS
 Introduction to core tools for Auto Industry and standards followed by various Industry
sectors currently
1. Introduction Concept, definition, principles, types; Evolution of Quality management.
2. Review basic concepts- Quality of product, service, design, conformance, performance,
Perceived quality, quality for customer satisfaction, importance of standards product, process
and materials.
3. Traditional Quality Control activities- Inspection, Sampling, Testing of product, destructive,
non destructive testing, Six-Sigma, Zero defect concept, life of product, reliability concept,
Quality problem solving tools and techniques, TQM, Cost of quality, cost of poor quality.
4. Modern Methods of Quality Management- 8 principles, process views, PDCA cycle for
continual improvement, Quality Management System standards- Quality Vocabulary (ISO9000)
ISO- 9001-2008- quality Management System requirements for certification
ISO- 9004-2004- Guidelines for performance improvement
ISO- 9004- 2009- Quality Management approach for sustained success of an organization.
5. Integrated Quality Management System- ISO-9001, ISO-14001, ISO-18001.
Salient features of ISO-14001- Environment Management System
Salient features of ISO-18001- Occupational health and safety
TS-16949- Quality Management System for Automotive sector and service organizations
Five Core tools- APQP, FMEA, MSA, SPC and PPAP for Auto industry.
6. Quality Management Systems for specific Industries- Introduction
SEI-CMMI FOR Software Engg, services, capability
ISO-27001 Information technology- Security techniques

SA-8000 for Corporate Social Responsibility


ISO-22000 for commitment to food safety
TL-9000 for Telecommunication Industry
7. Models for Excellence (Introduction)- MBNQA, DEMING AWARD, EFQM model- Indian
models, World class quality.

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Books Recommended
100 Methods for TQM Kanji and Asher
World Class Quality- Bhote and Bhote
Quality Planning and Analysis - J M Juran, Mc-GrawHill
100 Methods for TQM- Kanji and Asher- Response books, New Delhi.
ISO- 9001, 9004 Standards- Bureau of Indian Standards.
ISO Standards
CMMT

HRM SPECIALISATION (PAPER I)


PERFORMANCE MANAGEMENT AND TRAINING AND DEVELOPMENT
Course Objectives
 To make the student aware different Performance Appraisal approaches with their
industry applications
 To make students understand the various tools of Performance Appraisal
1. Performance Management System: Introduction , Role of performance in organization,
Dimensions, Role of appraisals in Performance Management., Process
2. Performance planning and Analysis , Components , Performance analysis Objectives of
performance analysis, Process of Performance analysis, Performance Mapping tools/ system,
Scorecards, Implementing, Competency Mapping and competence Based Performance
Management
3. Performance Review & Discussion Importance , Process of performance review ,
Performance rating, Performance appraisal factors, Methods & errors, 360 degree feedback as
a developmental tool, Potential Appraisal, Assessment Centers
4. Performance Management System in Action: -; critical success factors, Recent approaches
Performance Management & Reward Systems Performance linked remuneration system,
Performance linked career planning. Promotion policy, Designing and using performance
relationship maps, Organizing performance improvement department
5. Introduction To Training Concept: Definition, Meaning, Need For Training, Importance of
Training, Objectives of Training, Difference between and training and development , Types
of Training, Assessment of Training Needs, Methods And Process of Needs Assessment.
Budgeting of Training
6. Evaluation of Training Program, ROI of Training, Technology In Training: Different Aids of
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Books Recommended
Employee Training And Development - Raymond Noe
Every Trainers Handbook Devendra Agochia
Training And Development - S.K. Bhatia
HRM Biswajeet Pattanayak

5. "Training and Development" . Management. Patrick J. Montana and Bruce H. Charnov


(2000)Barron's Educational Series..
6. Human Resource Management - Derek Torrington, Laura Hall, and Stephen Taylor
(2004). Pearson Education.
7. The Strategic Development of Talent - William J. Rothwell and H. C. Kazanas
(2004). Human Resource Development Press.

HRM SPECIALISATION (PAPER II)


EMPLOYEE ENGAGEMENT AND COMPENSATION MANAGEMENT
Course Objectives

 To make students understand compensation policy and planning a suitable package on


principles of equity and efficiency

 To understand linkage between culture, communication, employee engagement


1. Employee Engagement concepts and practices , Understanding the linkage between culture,
communication, employee engagement and Organizational success, Factors responsible for
engagement, change Management and role of communication in supporting organizational
transformation
2. Introduction to Compensation Management :- Objectives of Compensation, Formulation,
Theories of Wage determination, Types of wages , Compensation decisions, Compensation
Bench marking, Types of Executive Compensations
3. Labour Market: Macro Economics of labour markets, Neo classical Micro economic of
labour markets- Supply and demand Different types of labour market in India.
Impact of labour demand & supply on compensation fixation.
4. National Wage Policy : Objectives, Concepts
Company Wage Policy : Wage Determination, Pay Grades, Economic Principles, External
Equity : Wage Surveys, Wage Components
5. Dearness Allowance : Computation of CPI Exercise, Wage Incentives Concept; different
kinds of wage incentives plans and their application, pay for performance, competency based
pay
Different Pay structures, Pay Roll Management, Deductions, Issue involving pay increases,
Cost to company (CTC) Computation
6. Employee Benefits Types of employee benefits, Statutory Employee benefits in India , Tax
obligation on employee benefits
Books Recommended
1. Compensation Management by Deepak Kumar Bhattacharyya Oxford
2. Compensation Management in Knowledge based World -10th Edition by Richard Henderson,
Pearson
3. Human Resource Management by Robert L. Mathis and Jackson H. Jackson
WEB-SITE references
1. www.shrmindia.org
2. www.peoplematters.com
3. www.hrmguide.net

HRM SPECIALISATION (PAPER III) (H)


ORGANIZATIONAL DEVELOPMENT
Course Objectives
 To create general awareness amongst the manager about the significance of OD
 To understand the various models of organizational Development
1. Definition, objectives and scope of Organizational Development Values and Assumptions,
Evolution: Kurt Lewin, Robert Tanenbaum, McGregor, Herbert Shepard, Robert Blake.
2. Models and theories of Planed change , Systems Theory, Teams And Teamwork,
Participation And Empowerment, Applied Behavioral Science, Parallel Learning Structures
3. Organization development Process, Role of change agent
Entering and Contracting, Diagnosing Organizations, Diagnosing Groups and Individuals,
Collecting and Analyzing Diagnostic Information.Designing Interventions, Evaluating and
Institutionalizing Interventions
4. Human process interventions. Interpersonal and Group Process Approaches. Organization
Process Approaches.
5. Techno-structural interventions. Restructuring Organizations. Employee Involvement. Work
Design. Performance Management.Developing Talent. Managing Workforce Diversity and
Wellness
Books Recommended
1. Organizational development by S Ramnarayan, T. V. Rao.
2. Organizational Development and Change by Cummings and Worley (7th edition)
3. Organizational development by French and Bell (6th edition).
4. Measuring Change and Persistence in Human Affairs: Types of Change Generated by OD
Designs - Robert T. Golembiewski, Keith Billingsley &Samuel Yeager.
5. Group Decision and Social Change. Kurt Lewin (1958). New York: Holt, Rinehart and
Winston.
6. Organization Development & Change, Cummings, Thomas G.; Worley, Christopher
G., Thomson South-Western
7. What do we mean by Organizational Development, - Western, S. (2010), Krakow: Krakow:
Advisio Press

308. Group Project I (Industrial) (H)


During the Trimesters II and III, an Industrial Project (related to a business problem) is to be carried
out by a group of 10 students under the guidance and supervision of the nominated faculty.