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Audience

Research
By Paris Callender-Ferrier

INTRODUCTION
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WH O A R E

Y
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H
T
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WH
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O
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WHAT
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FACT S
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WH
YD
THIS O TH
EY D
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Questionnaires

Anonymous
Open &
Closed

VOXPOP

FOCUS GROUP

Overall from
Audience analysis

Marketing ResearchCompetitor Analysis.

Marketing
Research/Advertisem
ent Placement

Marketing ResearchSecondary Research.

Overall from
Audience Analysis.

Production researchPlanning.
Mind maps
Casting hiring
Location Research
Equipment

Equipment and
editing software

Canon XF-305

Casting Hire

OVERVIEW

QUESTIO
NS