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A Selection Of Good Thesis Topics For

Advertising: 20 Unique Ideas

Writing about advertising is never the easiest thing to do. In order to get a good grade in this
subject, students need to create an entirely unique, interesting topic. To get the ideas started, the
following adverting thesis topics can help. Students can use these thesis topics the way they were
written or modify them for an entirely new topic.
1. To get women to smoke, advertisers had feminist protesters carry them in marches and
called them torches of freedom. How successful was this advertising campaign?
2. What is the relationship between physical beauty and advertising?
3. When did celebrities and sports stars first become the voice of a product? What caused
this to develop?
4. How has photoshopping images caused advertisers to come under fire from the general
5. How has advertising differed during different time periods?
6. How was subliminal messaging used in 1950s Coca-Cola products? Was it effective?
7. In what ways have advertisers used feelings of patriotism to inspire a purchase and
customer loyalty?
8. What are some of the emotional effects of advertising? Are people happier if they see
more advertisements each day?
9. How can advertisers use podcasts to spread information about their product? Are podcast
advertisements different than normal advertisements on the radio?
10. What changes in an advertisement depending on the gender that it is targeted at?
11. How do different countries advertise a product? Use examples like the Chevrolet Nova's
sales in Mexico to make a point.
12. How is it decided which advertisements are too risque to be on the air? What censorship
practices are in place in the industry?
13. What makes for a good political advertisement? What have been some of the best
political advertisements in history?

14. How does Internet differ from traditional advertising methods? How do some of the
techniques use differ?
15. What proportion of the United States economy is devoted to advertising? Does this effect
the nation's economy in a positive or a negative way?
16. What caused market researching to develop in advertising? How is it used today to decide
what types of advertisements to run?
17. Are short, inexpensive ads online actually effective? What studies have been done that
demonstrate the effectiveness of these advertisements?
18. What stereotypes in advertising are still present? How have advertisers tried to change
the image of women and families to adjust to more modern standards?
19. How does advertising impact the human mind? Is it positive or negative for someone's
mental health?
20. What companies have been successful through just word-of-mouth marketing? Are there
successful businesses today that have never spent money on advertising?

The 20 Best Advertising Thesis Topic Ideas for College Students

Choosing an apt thesis topic is the first step to success, thats why it is important to
take it seriously. Firstly, it should be manageable, neither too narrow nor too broad;
secondly, it must be interesting for you. If you still dont know what to write about,
here is the list of thesis titles in the field of advertising that can come in handy:

Advertising and the Internet.

Describe how the process of advertising has changed with the appearance of the
The art of advertising.

Decide whether this kind of business can be considered art. What kinds of art is it
connected with?
The history of advertising.

Explore the history of advertising from the very beginning up to nowadays. Note
the main changes.
NLP in advertising.

State whether neurolinguistic programming used in advertising is effective.

Alcohol and tobacco advertising: to be or not to be?

Analyze alcohol and tobacco advertisements and decide whether they are
appropriate. Should promoting such things be banned?
The mechanism of advertising: how it works.

Explain how advertising influences our mind and what psychological tricks make
us buy this or that product.
The psychology of the consumer: what we buy.

Do research in the field of psychology and state what people are guided by while
choosing goods to buy.
The role of package design in successful selling.

Explain how the design of something influences the consumer.

The worlds most famous brands.

In this paper, describe 5-10 worlds most famous brands: their history and way to
How to make a consumer buy your product.

Point out the most famous marketing tricks that help manipulate the consumer;
define the most effective ones.
How to make your goods popular.

Devote this paper to the most efficient marketing mechanisms that can promote
our goods in the best way.
Good quality vs. good advertising: what really works.

Do research and define what is more important for success: good quality of a
product or an apt advertising.
What advertising should be banned?

Analyze the advertisements and state what advertising should be banned;

explain why.
Stylistic peculiarities of advertisements.

In this paper, explore peculiarities of advertising texts in terms of stylistics.

Sex in advertising.

State the reasons of using such a thing in advertising; decide whether it is

What products dont require promotion?

Define what goods will always be popular even without promotion.

Advertising execution styles.

Describe the types and styles of advertisements.

Factors affecting the level of impulse buying.

Explain what makes us buy this or that thing.

The impact of advertising on children.

How does advertising influence children?

The most profitable things to advertise.

In this paper, make up a list of the most profitable things to advertise.
Top 6 Topics for your Thesis in Advertising

The world of advertising is vast. Advertising has always been with us but now because of the
ever increasing and ever changing number of media, advertising has reached into areas only once
dreamed about. And that fact in itself is an interesting topic for your thesis. Here are six top
topics for your thesis in adverting.
Advertising and the economy

It is fascinating to see the increase in money spent on the creation and publication of advertising
as a proportion of a countrys economic output. With such a vast amount of money being spent,
and some experts are tipping even greater amounts in the future, the actual economy of a country
can be impacted by the size of the nations advertising budget. What happens to the economy
when there is a downturn in spending on advertising? If times are tough, does advertising
expenditure fall also and add further economic misery to a nations budget?
Stereotyping in advertising

This has become a much hotter topic in recent times and especially since the growth of political
correctness. Make a comparison between say, the way women are portrayed in advertising today
as to their portrayal 50 years ago. How has it changed if at all?
The effectiveness of short advertisements

We see them online and on television. They are short ads lasting only a few seconds. Presumably
they cost less to make and are purchased at a lower rate than longer ads. What studies have been
done to reveal the effectiveness of these short ads?

The impact of advertising

Does advertising today have a positive or negative effect on the human mind? Discuss this
question and provide evidence to support your point of view. Can advertising be harmful? If so,
in what way is it harmful? Does advertising provide valuable information to the public? If so, in
what ways is it helpful?
Advertising is essential

Our society is based on consumption. We are all consumers. Consumption is the foundation of
our society. Without consumption our economy would grind to a halt. Advertising is an integral
part of consumption. We rely on advertising to help us make better consumption choices.
The link between market research and advertising

Market research is an important industry in itself. But the results it produces have an enormous
influence on what advertising is produced. If market research suggests the public want a
particular person elected, or have a strong disapproval of a certain policy, then advertising for a
particular person or against a certain policy is created.

What are some thesis topics for advertising?

Hello. I have to write a thesis related to advertising. Can you please suggest a few
topics ? my main concern is that I am able to gather good reliable data easily for my
4 Answers
Marcia J. Bates
Marcia J. Bates, UCLA Professor Emerita of Information Studies
6.7k Views Most Viewed Writer in Theses and Dissertations
If you want to be able to gather data easily, then pick a topic that involves
analyzing existing advertising in some way. Then gather your data by selecting and
evaluating/analyzing existing broadcast/print/online advertisements. Check out the
methodological literature on "content analysis," which can be carried out in a
number of different ways, for different types of research questions.
Written 18 Feb 2013 View Upvotes Answer requested by Mohi Abro
Related Questions

More Answers Below

Could you guys help refine my thesis topic?

What are good thesis topics about digital marketing today?
How do I choose a thesis topic?
What are great topics for master of marketing thesis?
What are some thesis topics in Consumer Behaviour?

Gregory Day
Gregory Day, Senior Researcher
I would hone in on Social Media. It is revolutionizing advertising and marketing
campaigning. To answer your question, below are some dissertations topics for you
to look at. Hope they help and answer your question further down the line. All titles
are relevant to your studies:

Marketing Dissertations | Social Marketing | Advertising | Consumer Behaviour

Marketing Dissertations | Advertising | Semiotics | Consumers | Elements

Marketing Dissertations | Advertising | Alcohol Consumption | Young People

Marketing Dissertations | Direct Marketing | Creative Advertising | Consumer

Marketing Dissertation | Celebrity Endorsement | Advertisement | Celebrities


Written 18 Jan 2015 View Upvotes
Munteanu Sergiu
Munteanu Sergiu
You could trie something about social media which is relatively new.
eg: how social madia influence traditional PR

Also if anyone has any idea please post it here, I am also looking for a disertation
topic about PR or advertising and finding a good one is really hard.
Written 14 Oct 2013 View Upvotes
Tom Goodwin
Tom Goodwin, I write about advertising for Adweek, AdAge, Guardian, Media Post
and more
4.3k Views Tom has 150+ answers in Advertising and Advertisements
I think to make a successful thesis this subject has to be something that you find

It's not up to others to tell you what it is interesting to you.

It's a bit strange you don't have loads of areas you find interesting already and have
the challenge of narrowing it down.
Written 2 Oct 2013 View Upvotes
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The Top 20 Interesting Dissertation Topics On Advertising

Some things need little introduction so without further ado, her are twenty of the
top topics someone in your field might consider for a dissertation:

1. Sex sells: How the female form is exploited in the promotion of materialistic

2. The unreal: How advertising asks viewers to suspend disbelief in their

presentation of hygiene related products

3. Music magic: The reason commercials for pharmaceuticals play soothing tunes
while listing contraindications

4. Linking the disparate: The use of storytelling to make people associate good
feelings with unrelated products

5. Can an aging brand find new life with a modern logo and a new target market
(make reference to a specific company)

6. The power of cute: How marketing teams can use rounded edges and babylike proportions to enhance the appeal of any product.

7. Propaganda vs Public Relations: How advertising politically grew out of mass

brain washing campaigns

8. How does the use of psychological theories shape the methods employed by
modern ad executives?

9. Is the newspaper still a viable means of advertising in the postmodern digital


10. How have ad agencies responded to claims that homogenous beauty

standards are being promoted in marketing?

11. How effective is the power of suggestion in convincing people that identical
products actually contain subtle differences?

12. How effective is advertising in creating demand for Western products among
tribes that live in isolation from the modern world?

13. The History: How the modern concept of marketing evolved from its humble

14. Competitive Advantage: How the perfect commercial can cause a leader to
emerge in a sea of similar brands

15. Counter Attacks: A look at the use of one commercial to successfully mock or
undervalue another

16. Product Placement: A detailed listing of the most and least successful
examples in the industry

17. How has the spread of internet access changed the way people learn about

18. Has the use of pop-up ads and other cheap marketing techniques diminished
the traditional value of the industry?

19. The unknown: How can future ad executives break new ground in the field of

20. Will the use of online streaming sites make commercial breaks a thing of the

Some of these would necessitate a great deal of research and fact checking in order
to be done to the best possible standard. At the end of this, however, you would
most likely have a paper that any lecturer would be riveted by.