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NBC

News|SurveyMonkey Brexit Poll



TOPLINE RESULTS OF EXPECTED VOTERS

About how often, if ever, do you visit or use social media networks (e.g. Facebook, Twitter,
LinkedIn)?

6/8 - 6/15

Several
times a
day

About
once a
day

A few
days a
week

A few
times a
month

Less
often
than that

Never

No
answer

49%

16%

7%

5%

5%

16%

1%


In general, how much interest do you have in what is going on in politics?

6/8 - 6/15

A great
deal
26%

Quite a lot
34%

Some
29%

Not very
much
9%

None at all No answer


2%
0%


Now thinking about the upcoming referendum on Britains membership in the European
Union, how much interest do you generally have in that vote?

6/8 - 6/15

A great
deal
52%

Quite a lot
30%

Some
13%

Not very
much
4%

None at all
1%

No answer
1%


Where do you live?

East of
South
Northern
North England Midlands England London England Wales Scotland Ireland Elsewhere

6/8 -
6/15

24%

16%

9%

12%

23%

5%

9%

3%


What are the chances that you will vote in the upcoming referendum on Britains
membership in the European Union?

6/8 - 6/15

Absolutely
certain I will
vote
84%

Large
chance I
will vote
8%

50-50
chance I
will vote
5%

Small
chance I
will vote
2%

I will not
vote
0%

I am not
eligible to
vote
0%

0%



If the election were held today, would you vote for

6/8 - 6/15

The United Kingdom


should REMAIN a
member of the
European Un
48%

The United Kingdom


should LEAVE the
European Union
48%

No answer
4%


Will you definitely vote this way or is there a chance you could change your mind and vote
the other way?
Definitely voting this
way
77%

6/8 - 6/15

Chance I could change


my mind
20%

No answer
4%


Regardless of your own preference, which side do you think WILL WIN the upcoming
referendum on Britains membership in the European Union?

The United Kingdom
will vote to REMAIN a
member of the
European Union
60%

6/8 - 6/15

The United Kingdom


will vote to LEAVE the
European Union
37%

No answer
4%

14%

3%

2%

13%

5%

No answer

Other (please
specify)

2%

European Union
membership

13%

Defence/Foreign
affairs

Unemployment

31%

Education/schools

Economy

14%

Poverty/Inequality

Immigration

6/8 - 6/15

NHS


As far as youre concerned, what is the most important issue facing the country at the present
time?

1%


For each of the following, would you say that the United Kingdoms membership in the
European Union has helped them, hurt them, or has it not made much difference?


Working class individuals
6/8 - 6/15

Helped
39%

No difference
25%

Hurt
33%

No answer
4%



Middle class individuals
Helped
38%

6/8 - 6/15

Helped
51%

Hurt
18%

No answer
4%

No difference
37%

Hurt
7%

No answer
5%

No difference
26%

Hurt
24%

No answer
5%

British consumers
Helped
45%

6/8 - 6/15

No difference
39%

Upper class individuals


6/8 - 6/15

British businesses
Helped
49%

6/8 - 6/15

No difference
24%

Hurt
23%

No answer
4%


Are you satisfied or dissatisfied with the way David Cameron is doing his job as Prime
Minister?
Satisfied
29%

6/8 - 6/15

Dissatisfied
69%

No answer
2%


How do you think the general economic situation in this country has changed over the last 12
months? Has it:

6/8 - 6/15

Got a lot
worse
20%

Got a little
worse
30%

Stayed the
same
28%

Got a little
better
20%

Got a lot
better
1%

No answer
1%


Do you think the number of immigrants to Britain nowadays should be increased a lot,
increased a little, remain the same as it is, reduced a little or reduced a lot?

6/8 - 6/15

Increased a
lot
6%

Increased a Remain the


little
same as it is
11%
18%

Reduced a
little
20%

Reduced a
lot
43%

No answer
2%

United
Kingdom
Independence
Party (UKIP)

Green Party

4%

1%

8%

4% 1%

3% 18%

No answer

Plaid Cymru
Show

7%

No None

Scottish
National Party
(SNP)

26%

British
National Party
(BNP)
Other Party

Liberal
Democrat

6/8 - 26%
6/15

Labour

Conservative




Generally speaking, do you think of yourself as Labour, Conservative, Liberal Democrat or
what?

2%


How often do you listen to or watch the BBC?

6/8 - 6/15

Several
times a day
42%

About once
a day
32%

A few days
a week
14%

Every few
weeks
5%

Less often
than that
6%

No answer
1%


Do you normally read any daily morning newspaper at least 3 times a week?
Yes
38%

6/8 - 6/15

No
60%

No answer
1%


Which, if any, of the continents listed below have you traveled to? (Select all that apply.)

6/8 - 6/15

Europe
(apart
from the
United
Kingdom)

Africa

Asia

90%

35%

34%

Australia

North
America

South
America

None of
these

19%

51%

16%

5%

No answer

Other Irish/Northern Irish/Scottish


regional or local daily

Financial Times

Morning Star

2% 11% 1% 16% 7%

The Times

Daily Record

9%

The Independent or "the i"

Daily Star / The Sun / Scottish Sun

18% 8%

The Guardian

Daily Mirror / Scottish Mirror

4%

Daily Telegraph

Mail / Scottish Mail

6/8 -
6/15

Express / Scottish Express




Which one do you normally read? If you read more than one, which one do you read most
frequently?

13% 0% 9%

2%

Yes, Liberal
Democrat
Yes, Scottish
National Party
(SNP)

Yes, Plaid
Cymru
Yes, United
Kingdom
Independence
Party (UKIP)

Yes, Green
Party

Yes, British
National Party

Yes, Other
Party
No, did not
vote

No answer

6/8 - 30%
6/15

Yes, Labour

Yes,
Conservative


The last UK general election was held in May 2015. Did you manage to vote in that election?
If yes, how did you vote?

24%

7%

1%

5%

0%

2%

3%

4%

9%

14%


And the last European Parliament election was held in 2014. Do you manage to vote in that
election?

6/8 - 6/15

Yes, I voted in that one


57%

No, I didn't vote in that


one
41%


Are you male or female?
6/8 - 6/15

Male
50%

Female
50%

No answer
2%





What is your age?

6/8 - 6/15

17 or
younger
0%

18-24
12%

25-34
16%

35-44
18%

45-54
18%


What is the highest level of qualifications you have completed?

6/8 - 6/15

O level, GCSE
or equivalent
20%

None
5%

A level, AS
level or
equivalent
22%

65 or
older
22%

55-64
15%

Higher
National
Certificate
(HNC/BTEC) or
equivalent
26%

Bachelors
degree or
above
27%


Which of these applies to you at present? Please choose the first on the list that applies.

6/8 - 6/15

Married
52%

Living
with a
partner
15%

Separated
(after
being
married)
2%

Divorced
6%

Widowed
3%

Single
(never
married)
22%

No
answer
1%


Does your household own or rent your primary accommodation?

6/8 - 6/15

Owns
outright

Owns with
mortgage
or loan

Part owns
and part
rents
(shared
ownership)

Rents (with
or without
housing
benefit)

Lives rent
free

No answer

35%

33%

1%

26%

3%

1%


What is your country of birth?

6/8 - 6/15

United Kingdom (England & Wales, Scotland, or


Northern Ireland
90%

Elsewhere (please
specify)

10%



METHODOLOGY


This NBC News|SurveyMonkey Poll was conducted online from June 8 to June 15 among a national
sample of 3,533 adults aged 18 and over who say they have at least a small chance of voting.
Respondents for this survey were selected from the nearly 3 million people who take surveys on the
SurveyMonkey platform each day. Data have been weighted for age, sex, education, region, and country
of birth status using the 2011 UK Census to reflect the demographic composition of the United Kingdom.

Because the sample is based on those who initially self-selected for participation rather than a
probability sample, no estimates of sampling error can be calculated. All surveys may be subject to
multiple sources of error, including, but not limited to sampling error, coverage error, and measurement
error.

To assess the variability in the estimates and account for design effects, we create a bootstrap
confidence interval to produce an error estimate. The bootstrap confidence interval for this survey is
plus or minus 2.0 percentage points for both the full sample and those expected to vote.

To calculate the bootstrap confidence interval we use the weighted data to generate 1,000 independent
samples and calculate the 95% confidence intervals for the weighted average. When analyzing the
survey results and their accuracy, this error estimate should be taken into consideration in much the
same way that analysis of probability polls takes into account the margin of sampling error.


Group
Expected voters
Conservative
Labour

Unweighted N

Plus or minus

3,553
935
956

2.0
3.5
3.5