Business models

S3UG May 2010

Gareth Bish, Sales Director

“Price is what you pay; value is what you get”

(Warren Buffet)
Overview
Simple questions?
Business / pricing model
What is unit of content?
Who are your punters?
Sell what to whom when?
Answers still in the balance
∆
Touchline view
Consumer
activity
Category 2003 Avg Time 2009 Avg Time Change in time
(hh:mm) (hh:mm)

Content 3:42 6:58 +88%

Search 0:27 0:57 +111%

Category 2003 Avg Share 2009 Avg Share Change in Share

Content 34% 42% +24%

Search 3% 5% +67%

http://www.online-publishers.org/press-release/consumers-are-spending-the-lionshare-of-their-time-onli
Business models
Pricing models

Freemium / premium
Micro: PPV / usage-based / rental / timed-
access
Macro: FTE / concurrency / site license /
perpetual access
Combi: reader-driven acquisition
Attacking options
Navigate path from
publisher driven supply
towards consumer-driven
demand for content
Midfield formation
Adopt flexible business / pricing models
Avoid confusion in variety and diversity
Assume 'e' is for opportunity in digital age
Aim experimentation / efficacy
Getting 'em in
Handling demand
Identity crisis?
One badge, many
kits
Current
initiatives
e-Commerce
Shibboleth 2.0 (UK, Europe, USA)
Inherited access rights extensions
Protecting IP
Summary
Defensive e-strategies
Attacking opportunities for 'e'
Mix it in midfield
Protect your goal
Prepare for successful campaign
Thank you

Any questions?

gareth.bish@semantico.com