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South Fork, NY

Demand Response Program

June 15, 2016

©2016 Comverge – Confidential and Proprietary

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6,200 2M
MW of Demand
Response

©2016 Comverge – Confidential and Proprietary

Residential
Customers
Recruited

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29

#1

Utility DRMS
Customers

Globally-ranked
DR Provider by
Navigant

Our mission is to make
energy more

Reliable,
Affordable
& Green

… by making customer
loads more

Responsive
to

Grid Conditions

… while helping those
customers

©2016 Comverge – Confidential and Proprietary

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Engage with
their Utility
& Save Money

We get paid for the

Megawatts
We Deliver

… and we’re laserfocused
on delivering a

Valuable
Operational
Resource

… from any source:

©2016 Comverge – Confidential and Proprietary

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Extracting Energy Value for the User With Engagement
Program Design & Marketing
M&V


Program Administration

Household analytics
NYISO Monetization

IntelliSOURCE®



Direct Install Devices

Other DSM Programs


LEDs and other Energy
Efficiency

Energy Saving Tips
IoT Device controls
Engagement

Bring Your Own Thermostat

Nest – Honeywell – Pro1

©2016 Comverge – Confidential and Proprietary

Program Management
Field Service, Installation,
and Maintenance
Contact Center

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Smart Thermostats
Load Control Switches
• HVAC
• Pool pumps
• Water heaters
• Agriculture pumps

Comverge (24x7) Network Operations Center
Norcross, GA

©2016 Comverge – Confidential and Proprietary

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Comverge Solution: IntelliMARKET

Market Research
& Program Design

IntelliMARKET

Mass Marketing
& Sales Outreach

Creative Services

©2016 Comverge – Confidential and Proprietary

Market Planning
& Execution

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IntelliMARKET

2.0 Million

Customers Recruited
IntelliMARKET®

©2016 Comverge – Confidential and Proprietary

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Program Design

Marketing

Participant Recruitment

Best Practices for Program Design & Recruitment
 Focus on customer experience
Learn

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Enroll

Receive

Use

9

Pay

Support

South Fork
©2016 Comverge – Confidential and Proprietary

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Marketing – Key Segmentation Themes
 Financial reward
 Costs savings

 Control
 Mobility

Economic
19%

Convenience
11%

Social
30%

Environmental
40%

©2016 Comverge – Confidential and Proprietary

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 Social responsibility
 Social signaling

 Averting CO2 emissions
 Resource conservation

Example:

Economic Positioning: Central Hudson
Welcome Brochure

Direct Mail

©2016 Comverge – Confidential and Proprietary

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Example:

Social Positioning: Pepco – School Program

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Example:

Social Positioning: RMP – Mayoral Appeal

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Example:

Environmental Positioning: Pepco

©2016 Comverge – Confidential and Proprietary

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Example:

Convenience Positioning: Duke Energy (Mobile Control)

©2016 Comverge – Confidential and Proprietary

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Example:

Convenience Positioning: Duke Energy (Event Notification)

During-Event

©2016 Comverge – Confidential and Proprietary

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High Customer Satisfaction Levels
 Gulf Power’s Energy Select program achieved
a 95% customer satisfaction rating

 99% customer satisfaction rate
 97% of customers will recommend the program
to friends & family members

 92% customer satisfaction with the Peak
Solutions Program

©2016 Comverge – Confidential and Proprietary

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Thank You

Contact:
Pravin Bhagat
VP Marketing
pbhagat@comverge.com
973.434.7220

©2016 Comverge – Confidential and Proprietary

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