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Telenor Myanmar

Myanmar - Profile
GDP per Capita (USD)

A Young Nation ~ 70% Population


below 40 years

18%

19%

19%
16%

Population

60 Mn

Area

676,578 km2

State

7 States
7 Regions, 1 UT

% Metro &
Urban

33

M/F ratio

54:46

Unemployment

4%

12%
8%
5%

3%

Telecom Market - Myanmar

* source: Analysys Mason, est. avg. numbers

* source: Telenor Estimates

High Entry and Usage costs restrict mobile penetration


SIMs at a premium
Current SIM price at $150, 1 year ago $500
Selling of SIM cards at lower prices via lottery offer drives down prices
Led to a thriving SIM card resale market

High call prices


Domestic call 50 Kyat/min (0.05 USD) : night call 25 Kyat/min (0.025 USD)
International call 0.9 USD/min & SMS 25 Kyat/SMS (0.025 USD)
Edge 2 Kyat/min, HSPA 4 Kyat/min,, but with low speeds

Current Market Dynamics


Cash Economy

Poor banking infrastructure

High lending rates

Money transfer prevalent dominated by local lenders

Traditional Distribution Dominates

40% household visits wet markets daily

200K POS across the country

Modern Trade only in 3 cities

Infrastructure a Challenge

30% population have access to electricity

40% households have access to indoor plumbing

Poor Connectivity beyond top 20 cities

Telenor comes to Myanmar

Worlds toughest license competition:


91 interested companies,
2 licenses

Technology neutral license, 900MHz and 2100MHz


spectrum

4 player market emerging

MPT incumbent,
Telenor and Ooredoo new entrants,
4th license expected

Telenor Myanmar

We Exist to provide Mobile services to All


Affordable

Mass Appeal
Basic Services
Transparent offerings

Available

Simple
Fast & Reliable
Local communication
User friendly

Cluster best
Close to customer
Accessible always

High level BI roadmap

Launch with
basic Reports

Enterprise Data
warehouse

Basic reports and


data dumps from
Wipro
Basic reports
covering
recharge, sales,
revenue, traffic
and subscribers

EDW in 3 months
after launch
Source basic
business areas
like recharge,
Sales, Revenue,
Subscribers
Basic KPI
reporting

Launch
Month 0

EDW
Month 3

Advanced
Reporting and
Analysis
Detailed Business
requirements
scoping
Reporting tool
with emphasis on
self service
Detailed reports
and Dashboards

Reporting module / Analysis


Areas covered
Month 6 onwards

Proposed Organization skeleton for 2015


Head of BI and CLM

Head of BI EDW

BI Planning and
Development

BI Architecture

BI Operations

Head of Business
Analytics and CLM

Business Analytics and


Information delivery

Information
Delivery

BI Development
Business Analysis

CLM

CLM Specialists