UNIT 13

1: Unit 13 A.1 Graphic Design in Existing Media Products Across Sectors
Sector
Moving Image

Example
(add image)
Film Titles

Purpose &
Effect

Example
(add image)
TV channel
ident

Digital
Publishing
Graphics
Website
Design
Graphics

DVD cover

Magazine
advert

Educational
website

Corporate
website

Digital
Gaming
Graphics

e.g.
PC/Handheld

e.g.
console/mobile

Purpose &
Effect

2: Unit 13 A.2 Graphic Styles and Genres Part 1
1. Media Genre Research
Media Genre
Editorial
Lifestyle
Music
Action
Adventure
Sports
Corporate
Fashion
Fantasy
Simulation
Tabloid
Graphic Novel
Science Fiction
Factual

Definition

Example

Definition/ Description

Example

2. Graphical Styles Research
Graphical Style
Post-Modernism
Grunge
Op-art
Pop-art
Art nouveau

punk
Urban
Anime
Cartoon
Kitsch
Photo-realistic
Futuristic
Modernism
3: Unit 13 A.2 Graphic Styles and Genres Part 2
Compare the different graphic styles in two media genres across different
sectors. The evidence produced will show that the learner is able to compare
the graphic style of two media genres, noting differences in style and
aesthetic qualities.

4: Unit 13 A.3 Technical Elements of Graphic Design
Explain the technical elements of graphic design principles in two existing digital
media products from two different sectors. Use terminology.

Did you analyse:
o Timing and Rhythm
o Pace of motion
o Relating text and
images to sound
o Keying
o Perspective
Did you analyse:
Layout
Titles
Text
Use of images
Imported Branding
o Composition
o
o
o
o
o

5: Unit 13 A.4 The Purpose of Graphic Design in Digital Media
Explain how messages and meanings are conveyed in two existing examples of
graphic design from two different media sectors.
You have analysed the title sequence from Game of Thrones, the Green Party
poster and Men’s Health Magazine website.
For each of the products state:
o
o
o

Who is the target audience
What is being marketed and why
Analyse how the messages and meaning are communicated. Refer to:
o Mood
o Genre
o Ideology
o Brand identity

When analysing how mood, messages and meanings are created try to talk
about the following and explain their effect:










composition
point of focus
colour
scale
proportion
semiotics
typography
lettering
hierarchy
line
shape

legibility.

When looking at the Game of Thrones opening also consider:

Sequences of transformations

Pace and timing of motion

Use of sound

When looking at Men’s Health website, also consider:

Navigation

Use of grid

Interactivity (dynamic or static content)

Use of imagery

6: Unit 13 B.1 Creating Graphics for Media Products
Client Brief 1: Develop a logo for the Super Hero website that was created
during the last practical assignment.
Respond to the Brief:

Purpose
Target audience

Create graphic: Try to be imaginative and creative when completing the client
brief.
Try to work independently and use a diverse range of techniques.
Client Brief 2: Develop a logo for a new fantasy Role Playing Game that is to be
released on iPhone and Android.
Respond to the Brief:

Purpose
Target audience

Create graphic: Try to be imaginative and creative when completing the client
brief.
Try to work independently and use a diverse range of techniques.
7: Unit 13 B.2 Communicating meaning through graphic design
The next client briefs involve creating imaginative graphics that creatively
communicate a specific message.
Client Brief 1: The Green Party of England and Wales would like you to design a
new logo to go on their website. The logo must reflect the ethos of the party and
be in keeping with its general aesthetic.
Client Brief 2: Stop the Traffik, a charity that works to stop human trafficking,
would like you do design a new logo for them to be included in their printed
media, such as their new flyer campaign. They ask that you read up on their
work and design a suitable logo that reflect the work of the charity and
communicates their message.

Create a mood board of ideas for each of the briefs. Use existing
products/images/pictures on your mood board to show what has


influenced you when creating your own designs. Annotate which
ideas you might want to incorporate into your logos and explain
why.
Three drafts of your logos
The final logos (using images you have created yourselves)