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Cambridge University Press

0521672902 - Business Benchmark: Upper-Intermediate Teachers Resource Book


Guy Brook-Hart
Table of Contents
More information

Contents
Acknowledgements
Introduction

5
6

Human resources
Unit 1: Staff development and training
Exam reference and unit notes
Photocopiable activity: The first day
Answer key
Transcript

8
9
10
11

Unit 2: Job descriptions and job


satisfaction
Exam reference and unit notes
Photocopiable activity: Job descriptions
Answer key
Transcripts

12
13
15
16

17
18
20
21

22
23
27
28

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30
33
34

Unit 6: New product development

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Unit 8: Establishing relationships and


negotiating
Exam reference and unit notes
Photocopiable role cards for role-play (SB page 41)
Photocopiable activity 1: Quiz: Are you a good
negotiator?
Photocopiable activity 2: Negotiating skills
Answer key (including Grammar workshop 2)
Transcripts

49
50
51
53
54
56

Exam reference and unit notes


Photocopiable activity: Letter to a franchiser
Answer key
Transcript

58
59
61
62

Exam reference and unit notes


Photocopiable activity: Business start-up game
Answer key
Transcripts

63
64
66
67

Unit 11: Starting up in a new location

Unit 5: Promotional activities and


branding

Exam reference and unit notes


Photocopiable activity 1: Advertising
Photocopiable activity 2: Case study: BDD
Answer key
Transcripts

45
46
48

Unit 10: Financing the start-up

Marketing
Exam reference and unit notes
Photocopiable activity: Market makers
Answer key
Transcript

44

Unit 9: Going it alone

Unit 4: Telephone skills


Exam reference and unit notes
Photocopiable activity: Case study: Hello Holidays
Answer key (including Grammar workshop 1)
Transcripts

Exam reference and unit notes


Photocopiable activity: Visitors to the International
Food Exhibition
Answer key
Transcript

Starting new business activities

Unit 3: Letters of enquiry and


applications
Exam reference and unit notes
Photocopiable activity: Curricula vitae
Answer key
Transcript

Unit 7: A stand at a trade fair

Exam reference and unit notes


Photocopiable activity: Distribution
Answer key
Transcript

69
70
72
74

Unit 12: Presenting your business idea


Exam reference and unit notes
Answer key (including Grammar workshop 3)
Transcript

75
76
77

35
36
38
41
42

www.cambridge.org

Cambridge University Press


0521672902 - Business Benchmark: Upper-Intermediate Teachers Resource Book
Guy Brook-Hart
Table of Contents
More information

Business travel

Unit 19: A staff survey

Unit 13: Business hotels and sales


conferences

Exam reference and unit notes


Photocopiable activity: Case study: Fendara SL
Answer key
Transcript

Exam reference and unit notes


Photocopiable activity 1: An old hotel
Photocopiable activity 2: Travel survey
Answer key
Transcript

78
79
80
81
82

Unit 14: Business conferences


Exam reference and unit notes
Photocopiable activity: Case study: Conference centre
Answer key
Transcripts

83
84
87
88

Unit 15: Reports


Exam reference and unit notes
Photocopiable activity: High flyers
Answer key
Transcript

91
92
94
95

Unit 16: Business meetings


Exam reference and unit notes
Photocopiable activity 1: F2F
Photocopiable activity 2: Case study: FarmGear
Answer key (including Grammar workshop 4)
Transcripts

96
97
99
101
103

New technologies, innovation and


change
Unit 17: New technologies and change
Exam reference and unit notes
Photocopiable activity 1: Change and stress
Photocopiable activity 2: If I were boss
Answer key
Transcript

104
105
106
108
109

Unit 18: Using the Internet


Exam reference and unit notes
Photocopiable activity:
Case study: Burfords Light Engineering
Answer key
Transcripts

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115
116
118
120

Unit 20: Offshoring and outsourcing


Exam reference and unit notes
Photocopiable activity: An outsourcing questionnaire
Answer key (including Grammar workshop 5)
Transcripts

121
122
124
126

Customer relations
Unit 21: Customer loyalty
Exam reference and unit notes
Answer key
Transcript

127
128
128

Unit 22: Communication with customers


Exam reference and unit notes
Photocopiable activity: Case study: Baos Ortiz
Answer key
Transcripts

129
130
132
133

Unit 23: Corresponding with customers


Exam reference and unit notes
Photocopiable activity: A letter of apology
Answer key
Transcript

134
135
138
139

Unit 24: A business seminar


Exam reference and unit notes
Photocopiable activity: Game: business gurus
Answer key (including Grammar workshop 6)
Transcripts

140
141
143
145

Exam skills and Exam practice

110

Answer key (BEC)


Answer key (BULATS)
Transcripts (BEC and BULATS)

146
149
151

111
113
114

Appendix: The Common European Framework

159

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