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This marketing plan will outline services offered by my company called Monica’s Coffee Empire. Monica’s Coffee Empire is a service that is established inside of large office buildings that caters to the needs of the employees. Monica’s Coffee Empire services employees without
They are having to look towards variety for a number of reasons. and other products to the employees. an opposition towards coffee itself among younger consumers. Monica’s Coffee Empire is geared towards corporate America. The fact that the coffee markets are new or developing is the reason why Monica’s Coffee Empire may be a large opportunity to establish itself and become the market leader. Monica’s Coffee Empire delivers coffee. How many times have you wanted coffee in the morning and just did not have the time to stop before heading to work? Monica’s Coffee Empire offers a variety of products but coffee and other delicious drinks top the menus. seventy-seven percent of U. That is why Monica’s Coffee Empire wants to bring their break to them. Popularity of coffee shops has recently spread across the nation. we must present the size of our significant market in our plans. tea. adults drink coffee daily.S. To begin. danishes. These individuals are the ones that spend a lot of time at their desks sometimes not having time for a break. We want to show these individuals that they are appreciated for all the hard work they do. and the challenge of serving healthy drinks and snacks. and gourmet coffee consumption has risen in the past five years.Marketing Outline 2 having the employees leave their workstation. Coffee shops have quickly grown to reach a level of development in the United States. According to the National Coffee Association. Monica’s Coffee Empire also offers the employees an option to have their orders delivered up to their desks. my company has to face the challenge of determining the size of our markets. Analysis Size and Demographics In developing of my business plan. bagels. competition from other catering businesses serving “good coffee”. Customizing .
. mega-retailer.S. from the local restaurant. convenience store. Potential Competitors ”Your competition is everywhere around you and in places that you may not expect.5 cups per day. 2008). Inc. “Consumption of cups per day by consumers age 18-24 continued to trend higher in 2008. fast food business. a significant increase over 2005’s level of 2. gas station and even your consumer’s own home! With all of the .A.Marketing Outline 3 according to interests in local markets is a way for Monica’s Coffee Empire to create reliability and boost sales.” (National Coffee Association of U.1 in 2007. movie theater concession stand.2 cups per day as compared with 3. ice cream parlor. Young adults who drank coffee consumed an average of 3.
Convenience of a coffee shop location 3. Convenience of a coffee shop location 2. Starbuck’s has been at the front position of the coffee house industry. There are many different competitors in the coffee shop industry such as Starbucks. There are certain factors that customers notice when deciding where they want to spend their money on coffee. Monica’s Coffee Empire will beat out any competition with a smile. Know what makes your coffee shop different and be prepared to market it accordingly. Although the market is flooded with competition. Quality of the beverage 4. it is very important that you project a consistent image meeting the needs of your identified target consumer.Marketing Outline 4 potential competition from sources of coffee and other beverages like sodas and ice cream frozen drinks.” (Cafe Makers. What makes Cookie Coffee Cup unique is that no other company brings their service to the busy employees. The employee usually has to take time out of their busy schedules just to get a drink of coffee or other treats that the coffee shops offer. Dunkin Donuts. Caribou. just to name a few. 2006). 1. Cleanliness of your coffee shop Monica’s Coffee Empire offers all four factors of these criteria and not to mention low prices. Marketing Strategy . great customer services and delicious pastries. and It’s a Grind. there is always room for another entrepreneur with the attitude and determination to earn a profit. The coffee shop industry is not for those who give up easily.
which are hard-working employees. Since coffee prices have not risen lately. This incentive will not . Although. Pricing coffee and pastries is more about checking out the competition than determining a cost percentage for other coffee shop owners. Some coffee shop owners’ price coffee according to what it costs to make a pot or figure an outrageous number to come up with the cost of ingredients for the specialty coffee drinks. some owners may have other costs that have made it more expensive for them to produce a cup of coffee or a latte. many owners have not felt the need to raise prices on coffee drinks. Competition is usually pretty high and it is therefore vital that you are to stand out from the crowd. Little time is left on developing new ideas and marketing even when we all know how important this is. not tagging on increased expenses like other coffee shop owners.Marketing Outline 5 Pricing Monica’s Coffee Empire is a business that will be opening up later in the spring. Monica’s Coffee Empire will become the leading coffee shop in the area. There are no other coffee shops that cater to our customers the way that Monica’s Coffee Empire will. We will serve our products at a very reasonable price. that they are very much appreciated. Monica’s Coffee Empire has decided that every week one employee that has achieved an outstanding performance on the job will receive free coffee for one week. Monica’s Coffee Empire will be fair when it comes to their customers. Some experienced increases in paper costs. milk prices or fuel to have ingredients shipped in. Monica’s Coffee Empire offers a variety of promotions just to show the customers. That employee’s name is submitted by the supervisors or managers and the name is drawn and the end of the week. Promotion Managing a coffee shop can be hard work and usually all the time is spent on daily tasks.
and people who understand the art of making good coffee and good customer service. Sales Support Employees that have completed a thorough course in business and customer service will handle the sales transactions. at least three employees will be . To speed up the customer service. The most important thing is to come up with a promotion that is unique and that sends the right message about Monica’s Coffee Empire cares about its customers. Once Monica’s Coffee Empire has determined both its business positioning strategy and the size of the promotional budget.Marketing Outline 6 only boost our sales but will also make the employers very happy. Distribution Distribution is one of the greatest challenges Monica’s Coffee Empire may have to face. detailed promotional activities can be decided on. Monica’s Coffee Empire may even have promotions that offer coffee or other items at half off or buy one item and get the second half off. Our goal is to have the best ingredients to make our coffee and other products that we offer to our customers. Monica’s Coffee Empire will also provide distribution to other local businesses who like our service but does not have the capacity for our business. Distributing the coffee and other products to the employees is what makes our coffee shop ‘one in a million’. That is why Monica’s Coffee Empire handles the majority of the distribution. The employees do have the option of picking up their orders if they choose to do so. The key to Monica’s Coffee Empire is the producing and taste of its specialty drinks. which involve having the right coffeemaker and coffee. Monica’s Coffee Empire will also cater to large office meetings where we will serve the employees.
Delicious drinks and baked goods . The coffee shop industry is fierce and I wanted to come up with a service that existed but make it unique. During the initial phase of Monica’s Coffee Empire’s marketing plan development we had several groups focused to gain insight on the variety of possible customers. Business will be understandably slow as the customer base takes time to build. At the same time. Monica’s Coffee Empire will work hard to put into operation reasonable suggestions in order to improve our service as well as show our commitment to our customers that their suggestions are valued. we will use customer incentive programs like coffee punch-cards to make sure the customers are coming back and spending more at the coffee bar. however. Excellent customer service 2. the other one will take care of the sales transaction.Marketing Outline 7 servicing clients. Monica’s Coffee Empire provides an excellent staff who are highly trained and customer attentive. fliers. postcards and other advertising. Monica’s Coffee Empire will use banners. Monica’s Coffee Empire keys to success are: 1. The first two months Monica’s Coffee Empire will offer promotions and incentives based on the sales from day to day. none of them provides the excellent services we provide to individuals that are making a difference in corporate America. two employees prepare the customer's order. utilize customer referrals and possibly use crosspromotions with other businesses in the community. Monica’s Coffee Empire was designed with one thought in mind and that is to serve hard. there are many different types of coffee shops. Yes. Monica’s Coffee Empire is that service that provides coffee and other specialty drinks along with baked goodies to office employees who are so busy they may not have time for a break. In order to build up its clientele.working individuals on-site of their employment.
We want to exceed the expectations of our customers. The goal of this marketing plan was to thoroughly explain my service. Affordable products 4. Know Your Market: Know your Customers. References Cafe Makers (2006). Retrieved January 12.Marketing Outline 8 3. Great location Monica’s Coffee Empire will exist to attract and maintain our customers. A great effort will go into creating loyal customers along with a great friendly staff and customer satisfaction. I wanted to help bring awareness and availability of a new type of coffee shop. everything else will fall into place. If we hold on to our goals of success. Through marketing. my target market. Promotional incentives 5.cafemakers.com/coffee-business/coffee-market . from http://www. competitor and company breakdown. 2009.
Inc (2008). 2009. Retrieved January 12. 2008 National Coffee Drinking Trends Study.A.org . from http://www.Marketing Outline 9 National Coffee Association of U..ncausa.S.
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