A Project Report on

CONSUMER OPINION ON LAPTOPS

Survey Project Report
Submitted to

AURORAS BUSINESS SCHOOL

in partial fulfilment of the requirements for the award of
Post Graduate Diploma in Management (PGDM)
BY

PEDDI . SAI SHEKAR(DM-11-005)

Auroras Business School,

Near NIMS, Punjagutta, Hyderabad. - 500 082
Tel: 040 2335 1891/92, 2335 0061/62 URL: www.absi.edu.in e-mail us: info@absi.edu.in

Certificate
This is to certify that the project work titled

CONSUMER OPINION ON LAPTOPS

is the bona-fide work done by

PEDDI . SAI SHEKAR (DM-11-005)

as a part of the curriculum of
Post Graduate Diploma in Management (PGDM),
Auroras Business School, Hyderabad.
HARIKA
Internal Guide

HARIKA
Project Co-Ordinator

SRINIVAS REDDY
Director

Auroras Business School,

Near NIMS, Punjagutta, Hyderabad. - 500 082
Tel: 040 2335 1891/92, 2335 0061/62 URL: www.absi.edu.in e-mail us: info@absi.edu.in

DECLARATION
This is to inform that I have completed a project work on CONSUMER OPINION
ON LAPTOPS while pursuing PGDM in Auroras Business School.
I hereby declare that this project report submitted by me is original work done as a
part of my academic course and has not been submitted to any other University or
Institution for the award of any degree or diploma.

Name
PEDDI . SAI SHEKAR

Roll No
(DM-11-005)

Signature:
Date:

ACKNOWLEDGEMENTS
I would like to thank everyone who is involved in helping me in producing this
project report by bringing out creativeness in this project.
I would like to take this opportunity to thank my Project guide Prof. Harika,
Auroras Business school, for their undeterred guidance for the completion of the report.
My parents need special mention here for their constant support and love in my
life. I also thank my friends and well-wishers who have provided their whole hearted
support to me in this exercise. I believe that this effort has prepared me for taking up new
challenging opportunities in future.

PEDDI SAI SHEKAR

Index

Sl.no

Introduction

i) What is Laptop?

ii)Uses of Laptops

iii)Advantages of Laptops

iv)Disadvantages of Laptops

Objective

Methodology
Graphical Method

4-14

Tools and techniques

Data Analysis
Conclusion
Bibliography

19

INTRODUCTION

WHAT IS LAPTOP?
A laptop sometimes called a notebook is an L-shape design and the screen can be lowered
and closed. It is a battery- or AC-powered personal computer generally smaller than a
briefcase that can easily be transported and conveniently used in temporary spaces such as on
airplanes, in libraries, temporary offices, and at meetings .The primary feature that attracts
users to laptops over desktops is their portability. Laptop computers provide users the ability
to run the machine using an internal battery or been dramatically decreasing in size since
their introduction in 1979.A laptop typically weighs less than 5 pounds and is 3 inches or less
in thickness. Laptops are usually more expensive than standard desktops and do not have
have the same life-span as fixed personal computers.

USES OF LAPTOPS

1. The liberty to carry anywhere- unlike a desktop and more importantly we can carry
our work anywhere.
2. The ability to connect to our mobile or camera and instantaneously exchange data is a
boon.
3. The work environment where laptops are used tends to be "user friendly"

ADVANTAGES OF LAPTOPS
1. Portability: Portability is primary advantage of laptops. Physical portability allows a
laptop to be used in many places not only at home and at the office, but also during
while travelling etc.
2. Immediacy: Carrying a laptop means having instant access to various information,
personal and work files. Immediacy allows better collaboration between coworkers or
students, as a laptop can be flipped open to present a problem or a solution anytime,
anywhere.
3. Up-to-date information: If a person has more than one desktop PC, a problem of
synchronization arises: changes made on one computer are not automatically
propagated to the others. There are ways to resolve this problem, including physical
transfer of updated files (using a USB flash memory stick or CDRs) or using
synchronization software over the Internet.
4. Connectivity: Laptops can have easy Internet and local network connectivity.]
5. Size: Laptops are smaller than desktop PCs. This is beneficial when space is less.
6. Quiet: Laptops are often quieter than desktops, due to this there is less heat
production.
DISADVANTAGES OF LAPTOPS
1.
2.
3.
4.
5.
6.

Power: Laptops consume more power, they drain fastly

Size Of Screen: Laptops generally have smaller screens and keyboards than desktops
Hard Disk: Smaller and slower hard drive
Processor: Slower processors
Memory: Less memory (RAM)
Others:
Repairs are more difficult and will require at least 48 hours turnaround time if the
machine must be sent to a repair center
Laptops are harder, or in some cases impossible, to upgrade (memory, etc)
Laptops are inherently more vulnerable to damage and theft
Laptops may require more technical skill to operate than desktops
Power management issues
Connectivity issues
Connecting to other devices (printers, projectors, etc.)
Drivers (may have to download and install)
Cables (requires some familiarity with multiple types)

OBJECTIVE
The objective of the present survey is to develop awareness of branded laptop
baseline estimates and determine popularity of different companys laptop. It suggests steps
to be initiated or strengthened in the field of demand in ncr region. The key indicators are
among the general population, demand branded laptop and the problem users.
The objectives are as follows:

To gauge the awareness of the public and their sources of information on the working
executive class satisfaction on branded laptop.

To assess the level of satisfaction of the public with respect to branded laptop.

To understand the practice of the public in terms of patronage of branded

laptop, purchase of branded laptop and use of branded laptop;

To evaluate the perception of the public on the importance of various type of branded
laptop.

To collect the views of the public on genetically on different type of branded laptop.
The objectives of this particular study are:-

To know the preferences of different types of branded laptops by the people.

To study which factor influence for choosing different types of branded laptops.

To know about the level of satisfaction towards different types of branded laptops.

To compare the popularity of different companies providing branded laptops.

ANALYSIS QUESTIONS
QUESTION.1
GENDER
a. MALE
(60%)
b. FEMALE (40%)

INTERPRETATION
As per our survey the males are using more laptops compared to females i,e out of
100% , there is 60% usage of laptops by males and 40% usage of by females.

QUESTION .2
AGE
a. < 25 age group
(45%)
b.26 - 45 age group (35%)
c. >45 age group
(20%)

INTERPRETATION
As per our survey the age group of <25 are using more laptops than others i,e <25 age group
are using 45% laptops ,26-45 age group are using 35% , >45 age group are using20%

QUESTION.3
Please name the Laptop that comes to your mind immediately?
a.
b.
c.
d.
e.
f.
g.

IBM
LENOVO
HP
DELL
HCL
COMPAQ
OTHERS
IBM

LENOVO

HP

DELL

HCL

COMPAQ

OTHERS

No.of respondent

11

14

23

17

18

17

Percentage

11%

14%

23%

17%

18%

17%

INTERPRETATION
As per our survey the response for the preferred laptop is as follows i,e IBM is 11% ,
LENOVO is 14% , HP is 23% , DELL is 17% , HCL is 18% ,COMPAQ is 17% . There is
more response for HP laptop i,e 23%.

QUESTION .4
Name few other Laptop?
a.
b.
c.
d.
e.
f.
g.

IBM
LENOVO
HP
DELL
HCL
COMPAQ
OTHERS
IBM

LENOVO

HP

DELL

HCL

COMPAQ

OTHERS

No.of respondent

17

20

23

18

11

Percentage

17%

20%

23%

18%

8%

11%

3%

INTERPRETATION
As per our survey the response for few other laptops is as follows i,e IBM is 17% ,
LENOVO is 20% , HP is 23% , DELL is 18% , HCL is 8% ,COMPAQ is 11% and OTHERS
is 3% . There is more response for HP laptops i,e 23%.

QUESTION .5
Do you prefer any particular laptop (more to buy) ?
a.
b.
c.
d.
e.
f.
g.

IBM
LENOVO
HP
DELL
HCL
COMPAQ
OTHERS
IBM

LENOVO

HP

DELL

HCL

COMPAQ

OTHERS

No.of respondent

13

18

23

14

11

14

Percentage

13%

18%

23%

14%

11%

14%

7%

INTERPRETATION
As per our survey the response for the preferred laptop to buy is as follows i,e IBM is
13% , LENOVO is 18% , HP is 23% , DELL is 14% , HCL is 11% ,COMPAQ is 14% and
OTHERS is 7% . There is more response for HP laptop i,e 23%.

QUESTION .6
Do you have any laptop for your use recently?

Yes

No

Options

IBM

Lenovo

HP

Dell

HCL

Compaq

Others

No.of respondent

16

15

21

14

13

12

Answer-If Yes

INTERPRETATION
As per our survey the response for the recently used laptop is as follows i,e IBM is 16% ,
LENOVO is 15% , HP is 21% , DELL is 14% , HCL is 13% ,COMPAQ is 12% and OTHERS
is 9. There is more response for HP laptop i,e 21%.

QUESTION .7
Most important reason for using the particular laptop (Tick one)?
a.
b.
c.
d.
e.

ENTERTAINMENT
SERVICE
BUSINESS
PRICE
BRAND RELIABILITY

Options

Entertainment

Service

Business

Price

Brand Reliability

No.of respondent

17

18

23

14

11

Percentage

17%

18%

23%

14%

11%

INTERPRETATION
As per our survey the response for the most important reason for using the particular
laptop is as follows entertainment is 17%,service is 18% ,business is 23% ,price is14%,
brand reliability is 11%. There is more response for business i,e 23%

10

QUESTION .8
The Price range of the laptop preferred by you (in Rs.)
Options

<30000

30000-50000

50000-70000

70000-100000

<100000

No.of respondent

33

29

21

11

29%

21%

11%

6%

percentage

33%

INTERPRETATION
As per our survey the response for the price range that is preferable is as follows <30000
is 33% , 30000 - 50000 is 29% , 50000 - 70000 is 21% , 70000 - 100000 is 11% , <100000 is 6% .
There is more preferance for the price range <30000 i,e 33% .

11

QUESTION .9
How would rate the laptops?
(5-very good,4-good,3-average,2-bad,1-very bad)
Laptop

IBM

LENOVO

HP

DELL

HCL

COMPAQ

OTHER

Rating

15%

18%

24%

12%

10%

15%

6%

INTERPRETATION
As per our survey the response for the rating of laptop is as follows i,e IBM is 15% ,
LENOVO is 18% , HP is 24% , DELL is 12% , HCL is 10% ,COMPAQ is 15% and OTHERS
is 6% . There is more response for HP laptop i,e 24%.

12

QUESTION .10
Please check three most important reasons why you selected the branded laptop
1.
2.
3.
4.
5.

I wanted to try something new

Branded laptops facilities are very good
I saw advertisement for the branded laptops
Someone recommended the branded laptops
My organization choose the branded laptops

23%
15%
14%
30%
18%

INTERPRETATION
As per our survey the response for most important reasons why they selected the
branded laptop is as follows i,e I wanted to try something new is 23% , Branded laptops
facilities are very good is 15% , I saw advertisement for the branded laptops is 14% ,
Someone recommended the branded laptops is 30% , My organization choose the branded
laptops is 18% .There is more response for someone recommended the branded laptops is
30%.

13

QUESTION.11
Are you satisfied with your Laptop?
A.YES
(60%)
B.NO (40%)

INTERPRETATION
As per our survey the people who are satisfied with there laptops is 60% and who are
not is 40% .

QUESTIONARE
14

1. NAME

2. GENDER
A.FEMALE
B.MALE
3. AGE

4. MARRIED
A.YES
B.NO
5. EMAIL-ID

6. PHONE NUMBER

7. EDUCATION QUALIFICATION

8. OCCUPATION

15

9. PLEASE NAME THE LAPTOP THAT COMES TO YOUR MIND IMMEDIATELY?

A.IBM
B.LENOVO
C.HP
D.DELL
E.HCL
F.COMPAQ
G.OTHERS

10. NAME FEW OTHER LAPTOP?

A.IBM
B.LENOVO
C.HP
D.DELL
E.HC
F.COMPAQ
G.OTHERS

11. DO YOU PREFER ANY PARTICULAR LAPTOP (MORE TO BUY) ?

A.IBM
B.LENOVO
C.HP
D.DELL
E.HCL
16

F.COMPAQ
G.OTHERS
12. DO YOU HAVE ANY LAPTOP FOR YOUR USE RECENTLY?
A.YES
B.NO

13. MOST IMPORTANT REASON FOR USING THE PARTICULAR LAPTOP (TICK
ONE)?
A.ENTERTAINMENT
B.SERVICE
C.BUSINESS
D.PRICE
E.BRAND RELIABILITY

14. THE PRICE RANGE OF THE LAPTOP PREFERRED BY U (IN RS.)

A.< 30000
B.30000 50000
C.50000-70000
E.70000-100000
F.< 100000

15. HOW WOULD YOU RATE THE LAPTOP

(5 Very Good, 4 Good,3 Average , 2 Bad, 1 Very Bad)
A.5
B.4
C.3
D.2

17

E.1

16. PLEASE CHECK THREE MOST IMPORTANT REASONS WHY YOU SELECTED
THE BRANDED LAPTOP
A.I WANTED TO TRY SOMETHING NEW
B.BRANDED LAPTOPS FACILITIES ARE VERY GOOD
C.I SAW ADVERTISEMENT FOR THE BRANDED LAPTOP
D.SOMEONE RECOMMENDED THE BRANDED LAPTOP
E.MY ORGANIZATION CHOOSE THE BRANDED LAPTOP

17. ARE YOU SATISFIED WITH YOUR LAPTOP?

A.YES
B.NO

18

CONCLUSION

In todays changing scenario customers are having power towards success or failure of any
branded product. As our product is laptops of different brands is well known among our
respondents, and it is used by our respondent in their daily life directly or indirectly. So we
got good response from the corporate world as well as common people. The most familiar
form of laptop is a manually operated device with one or more sets of many services, features
and function. Each set of services, features and function can be in one of two states: either
'closed' meaning the contacts are touching and feeling can flow between them, or 'open',
meaning the contacts are separated and none concluding. This research provides information
that helps the executives make a rational decision. In some instances particularly if an
experiment is run, the research in many come close to specifying the precise alternative to
choose; in other cases, especially with descriptive studies, the research will only partially
clarify the situation, and much will be left to the executives judgment.

19