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Republic of the Philippines


Barotac Nuevo, Iloilo
Subject: EDUC 608 Communication on Education
Professor: Elizabeth Tanaleon, Ph.D.
Student: Claire S. Juarez
For social mobilization, how can large number of people in the different
levels of society be brought into supporting educational reforms and programs?
Social mobilization campaigns often require that more than one channel of
communication be used at the same time; so focusing on the mass media has its
place. The most successful communication efforts require multi-media, multichannel approaches. Specifically, the combination of mass media and interpersonal
channels is effective for linking information-giving with the possibility of producing
behaviour change. The use of multiple communication channels to create
synergistic effect. Effective programs use several channels to deliver their
messages. This means that, like several other stakeholder groups, ministries of
education should see themselves as partners in education and can now support the
educational reforms and programs of a school since the right message comes
across to them.
2. Agree or disagree on this controversial advocacy on cultural values and
behaviors that continued schooling will breed irresponsible relationships, wives
and mothers as well as husbands and family man.
I disagree because everything can be communicated to your partner the
challenges that will be experience if anyone from you will continue schooling. To
minimize problems and to enhance your relationship, communicate before and
during challenging times. Communication, however, is not simply a matter of
exchanging information (although that is an important part of a respectful
relationship). Communication about one's feelings is also important. Letting your
partner know the emotions you have about a situation, even one you may have
agreed to accept, can be just as important as letting each other know what time
you'll be home. In addition, communicating your sensitivity to your partner's
thoughts and feelings is also important. Otherwise, invisible resentment can start to
accumulate and not get expressed until the situation does not seem to match the
emotions at the time.
Sometimes, simply communicating verbally isn't enough, especially given the
busy life of being in graduate or professional school. Keeping a calender or some
other tool to help plan together, as much as possible, can help alleviate the strain
that results when you made need to change some plans. This also helps
acknowledge the disappointment, not to mention keep track of how often
disappointments are happening.

Most recent opportunities for mass communication in education are provided by

new information technologies. Cite examples and support your point of view.

According to this new definition, media education belongs to the systematic

study of
education, especially focusing on educational applications provided by modern
information and communication technologies, the virtual school and the virtual
university in an open multimedia-based learning environment. This environment is
also characterized by such networked, cooperative, and virtual. The main task of
this kind of media education is to look after changes occurring in learning

environments from the point of view of the teaching/learning process. Besides this,
its role is to conduct research on and develop teaching, working and studying
practices as well as the salient characteristics of various media.
Pedagogy in this respect could be labelled 'virtual pedagogy' as its role is also
to analyze the various virtual applications and "smart" products that technology has
brought with it. Communication refers to mass communication but it is being
replaced to a growing extent by small-group or focused-group communication, such
as email, computer conferencing, mail lists, newsgroups, and desktop
4. How significant the roles of parents/teacher and community association in
promoting collaboration among partners in education?
Education takes place not only in schools but also within families,
communities, and society. Despite the various degree of responsibilities taken by
each group, none can be the sole agent to take 100 % responsibility for educating
children. Parents and families cannot be the only group of people for childrens
education as long as their children interact with and learn from the world outside
their families. Communities and society must support parents and families in the
upbringing, socializing, and educating of their children. Schools are institutions that
can prepare children to contribute to the betterment of the society in which they
operate, by equipping them with skills important in society. Schools cannot and
should not operate as separate entities within society.
Epstein (1995, 1997) seeks ways to help children succeed in school and later
life, and focuses on partnerships of schools, families, and communities that attempt
to: (a) improve school programs and school climate; (b) provide family services and
support; (c) increase parents skills and leadership; (d) connect families with others
in the school and in the community; and (e) help teachers with their work. She
summarizes various types of involvement to explain how schools, families, and
communities can work productively together:
(1) parenting to help all families to establish home environments that support
childrens learning at schools;
(2) communicating to design effective forms of school-to-home and home-toschool communication that enable parents to learn about school programs and
their childrens progress in schools as well as teachers to learn about how
children do at home;
(3) volunteering to recruit and organize parent help and support;
(4) learning at home to provide information and ideas to families about how to
help students at home with home-work and other curriculum-related activities,
decisions, and planning;
(5) decision making to include families in school decisions, to have parent
leaders and representatives in school meetings; and
(6) collaborating with the community to identify and integrate resources as well
as services from the community in order to strengthen school programs, family
practices, and student learning.
5. Communication for supporting education policies needs to be based on a more
strategic approach. How will innovative thrusts be effectively implemented using
such approach?
Stakeholders include teachers, their association representatives, school board
members, superintendent, district office staff, teacher and principal preparation
program leaders, principals, parents, and business and community leaders. Each of
these groups, and others specific to your local community, must be involved in
identifying the goals of the educator evaluation system. They should be familiar
with the definitions of effective teachers and principals as well as the state-wide
quality standards to assess educator effectiveness. Communication will be easier if
district goals for the evaluation system are based in shared district core beliefs and

values. If the evaluation system goals foster and reinforce the core beliefs, then
stakeholders can see the connection of the evaluation goals to the districts broader
6. Before introducing new legislations on educational reforms, what communication
strategies should be undertaken?
A communication strategy attempts to deliberately and consciously use what
is known about the various key elements of the communication process, as a
system, in order to achieve communication objectives. It is this comprehensive,
systemic, purpose driven framework that is often missing in how ministries and
other national institutions communicate with their internal audiences and with
those outside their structures. For example, many ministries of education pay a
lot of attention to the mass media. They appoint public relations or press officers
whose duties consist mostly of press relations, refuting media misrepresentation,
and making sure that the ministry is favourably mentioned on radio, television
and in newspapers and magazines. However, a lot of the communication that is
required to support education sector issues and programs may involve
constituencies which cannot be easily reached by mass media.
There may be need to address small groups for which interpersonal
communication is more appropriate than radio or press announcements. Many civil
society groups such as NGOs and Parent/ Teacher Associations, PTAs, carry out a lot
of their communication through interpersonal activities, and have developed
expertise in these areas. We need to expand understanding of communication and
its role in social development, especially in promoting collaboration among partners
in education. This includes looking beyond mass media to interpersonal, group and
traditional channels of communication strategic approach. It should pay greater
attention to the needs, resources and expertise of the various stakeholders, and
explore the use of the multiplicity of channels and modes of communication which
may prove effective for them, as they seek to promote their relations with other
education stakeholders. To ensure the effectiveness of communication strategies for
education, ministries and other education stakeholders may require the
collaboration of public and private communication agencies whose expertise is the
design and implementation, including the proper costing, of communication
7. Give examples of modern and creative methods to be employed in the classroom
for a meaningful teaching and learning encounter.
The term technology refers to advancements in the methods and tools we
use to solve problems or achieve a goal. In the classroom, technology can
encompass all kinds of tools from low-tech pencil, paper, and chalkboard, to the use
of presentation software, or high-tech tablets, online collaboration and conferencing
tools, and more. The newest technologies allow us to try things in physical and
virtual classrooms that were not possible before. What you use depends
fundamentally on what you are trying to accomplish.
Online collaboration tools, such as those in Google Apps, allows students and
instructors to share documents online, edit them in real time and project them
on a screen. This gives students a collaborative platform in which to brainstorm
ideas and document their work using text and images.

Presentation software (such as PowerPoint) enable instructors to embed

high-resolution photographs, diagrams, videos and sound files to augment text
and verbal lecture content.

Tablets can be linked to computers, projectors and the cloud so that

students and instructors can communicate through text, drawings and diagrams.

Course management tools such as Canvas allow instructors to organize all

the resources students need for a class (e.g. syllabi, assignments, readings,
online quizzes), provide valuable grading tools, and create spaces for discussion,
document sharing, and video and audio commentary. All courses are
automatically given a Canvas site!

Clickers and smartphones are a quick and easy way to survey students
during class. This is great for instant polling, which can quickly assess students
understanding and help instructors adjust pace and content.
Lecture-capture tools, such as Panopto, allow instructors to record lectures
directly from their computer, without elaborate or additional classroom
equipment. Consider recording your lectures as you give them and then
uploading them for students to re-watch. Studies show that posting recorded
lectures does not diminish attendance and students really appreciate the
opportunity to review lectures at their own pace.

8. What do you think are the opportunities of the recent 2016 graduates in various
fields in terms of chances of employment?
Today's report includes the stark warning to the class of 2016 that, in a highly
competitive graduate job market, new graduates who have not had any work
experience at all during their time at university have little hope of landing a wellpaid job with a leading employer, irrespective of the academic results they achieve
or the university they've attended. Graduates without work experience stand little
chance of securing a job this year despite a rise in vacancies.
But for those graduates, who successfully landed jobs, can still grow their
skills and experience as an intern in companies or institutions and will gradually
discover the company culture and career opportunities in any company they applied
for. This will provide graduates everything that they need to start a career journey.
Newly hired graduates of a company will experience our company culture, build
your network, and apply your current skills and insights while gaining real-world
9. Design a catchy headline banner recognizing that education is a major source of
interesting news for worldwide development.
When A Resume Of School Failures Becomes A Recipe For Success
When a school programs suffered what he called setback this becomes
interesting news for worldwide development as it will give an analysis how to rise
from failures and even correct the mistakes done by the school in implementing
10.How can communication in education build mutual trust and respect in
determining management policies between stakeholders and partners?
An effective communication with schools stakeholders to the table to make
decisions about school curriculum and programs for students then mutual trust and
respect can be seen. This practice must be done with integrity and not as a
superficial gesture to appease community. Parents are genuinely concerned and
some are desperately seeking partners to help their child not only succeed
academically but navigate the educational system.
Parents need a judge free partner who will provide clear and concise goals
and expectations for their child. They need detailed information on how to read and
understand rubrics, benchmarks and testing data. Parents also need time with
teachers to learn the math and reading language and strategies used in curriculum.
Without these theses meaningful encounters parents have no clue on how to help
their children with basic homework lessons that come home each day. Finally, we
must utilize multiple forms of communications, in person, on line, in writing and in
multiple languages.
Teachers need to be willing to work with their parents no matter their assets
or deficits. Teacher must be willing to partner with the parent at the best level their
parent can provide. However, the teacher must continue to attempt to

communicate with the parent and support the students progress in the classroom.
Teachers also have to admit honestly about their own cultural competency and
commitment to work with students of color. Many teachers will not admit to things
they struggle with for fear of being labeled or judged about their performance.
Lastly, teachers who truly have high academic expectations for ALL students to
learn and become proficient are the type of partners required in our schools today.
All parents should be able to trust that the system is built on honesty and
integrity at ALL levels.
11.Why is there a need, or say, a must for teachers, educational planners and
administrators to undergo specialized trainings, workshop, seminars, etc. and
above all obtain post-graduate degrees?
Because all of these is beneficial because it:
allows you to change career, or kick-start careers in any professions;
allows you to study your interests or passions in greater depth;
gives you specialist knowledge, enabling you to progress onto your chosen
improves your career prospects and increase your earning potential.
Postgraduate diplomas and certificates are an increasingly popular choice for
Bachelors graduates looking to improve their career prospects by building on their
existing skills and knowledge. Both qualifications offer Masters-level specialism
without the dissertation, while allowing students to discover a greater range of
career options. Most graduates quickly enter jobs directly related to their subject,
with others using the qualification as a springboard for further study. In short,
postgraduate diplomas and certificates are perfect if you're looking to give yourself
the best possible chance of fast-track entry into a new career or field.
In addition, if you love what you are doing, you may want to continue your
studies for their own sake. In fact, having a passion for your subject is possibly the
best reason to go into postgraduate education, as long as you have a sensible idea
of where it might lead you professionally once you have finished. If you aspire to a
career in academia, it is essential to undertake a masters/PhD programme, and a
strong interest in pursuing research would also be an asset.
Furthermore, an increasingly competitive job market has forced many
students to continue with lifelong learning and pursue a postgraduate certificate,
diploma or masters in their initial area of study. Specializing at postgraduate level
can augment your skills sets and make you a stronger job applicant. However, you
should bear in mind that although most employers will recognize these additional
qualifications and skills, they are not obliged to pay more for additional
postgraduate qualifications.
12. With the breakthrough in information and communication technologies, how will
low tech rebels be encouraged, reinforced or exposed to keep attuned to
information system changes?
Basic settings can help, if you can find them
The size and behaviour of content and programmes on devices can usually be
altered in the settings menu for example making text bigger and sounds louder but older people probably dont know where to begin finding all of these options, or
that these options even exist.
Touch screens are easier
Research has shown that once taught properly, get on far better with a tablet than a
traditional computer. Touch screens are more intuitive than a mouse, and portability
is more convenient and comfortable, and a lack of wires is less intimidating.
They dont want to ask for help
Having a younger teacher in a whole new world can be a difficult experience for
older people and they often hesitate about asking questions for fear of being a
nuisance, looking silly or getting a patronising response. This highlights why its so

important to be aware of older peoples concerns about technology before

introducing them to it. Put yourself in their shoes, because the chances are that
they wont always say when they find something confusing.
Schmidt, who teaches computer classes at Greenspring, says the key is
keeping it relevant and simple. When they are ready to learn, dont scare them off
by overwhelming them with information, he says. Show them how to do the things
they want to do. When teaching, have plenty of patience, talk slowly and
distinctly, repeat, and use hands-on practice.