Bringing lunch back!

Lunchback, Inc.
Jose Garcia, Bella Garcia,
Savanna Garcia, Adriana Moncada
May 13, 2016

Table of Contents

Cover page..1
Table of Contents.2
Business Description...3
Product Description.....4
Market Analysis....5
Operational Plan...6
Financial Plan.......7

Business Description

Lunchback Inc.
1376 E. Cottonwood Lane, Casa Grande, Arizona 85122
WWW.lunchback.com
1-800- 836-9383
Lunchback.com

Our Mission Statement

To provide our customers the convenience of having easy access on the go.
To provide customers an easy accessible way for you to pack your lunch and necessities.
To make eating on the go easier than ever.

We are a limited liability partnership between the four owners.

Our Goals and Objectives

To establish great customer service
Increase our brand awareness
Provide a great work environment for our staff
Reduce operational costs

Management Team
Floor supervisor - Bella
Financial director - Adriana
Shipping director - Savanna
Marketing director - Jose

Product or Service Description

Description: With my experience with kids they tend to forget their lunch box on a daily. After
eating breakfast they grab their backpack and run out to catch the bus, forgetting to grab one
more thing.. Lunchback has your back with its insulation surrounding to keep your food at just
the right temperature. It doesn't just carry your food but also your school supplies, it has enough
room to fit just what you need. Get it for any ages we have boys and girls designs. In the
lunchback there is departments to put your drink, snacks and any big item. Don't forget your
lunch no more throw it in your bag to have a wonderful lunch. Were bringing lunch back to you,
no more lunch boxes or those brown bags that your mom makes you take. We got your back on
lunch packing.

Competitive advantage
Lunch and backpack merged
Cancels out lunchbag competitors
Cost less than both backpack and lunch
Customize their bags
Top competitors
Backpacks
Jansport (22.6% relative market share)
Northface
Gregory
Barriers to Entry and our strategies to overcome them
High setup cost
We will manufacture our product in China for minimal costs
The longer we are with the manufacture our wholesale price will go decrease
Predatory pricing
We will adjust our pricing depending on our sales
Advertising
Jansport is widely known so we will need to advertise our product greatly
A strong brand
We will insure that each of our backpacks will have our logo so that our brand will be
recognizable everywhere

Market Analysis

Target Market
Our product is aimed for kids in kindergarten to high school.
Ages 5-13.
Not only for our target mark
Backpacks are customizable, so our product can be for any individual
Geographics
We are targeting individuals in the United States
However, with our online website other individual from different countries can still be able to
purchase our product.
Physiographics
We are targeting individuals who want to make their needs more comfortable
Behavior
Investors - Looking at the next the big thing
Consumers - Makes their life easier.

Retail Price: $24.99

Cost to make it: $3.60
Profit per product $21.39
Promotion; commercials, online ads, social media( facebook, Pinterest, insta)
Place: website, in store

Operational Plan
Production methods and control
We will produce and manufacture our product in-house
Our factory will be based in Phoenix Arizona

Our business office will be located aside of our factory.

We are able to oversee all production.
Permits and licensing
Our permits include; REGULATORY (PROFESSIONAL/SPECIAL) LICENSING/PERMITS,
STATE and/or CITY TRANSACTION PRIVILEGE TAX LICENSE(S), LOCAL
BUSINESS/OCCUPATIONAL LICENSE/PERMIT(S)
We also have a patent pending for our product
Risk management
Personnel
We have a flat business structure which means all employees have an equal voice in the business
There are four departments within the company that have a main supervisor
Inventory
All inventory is housed in our factory facilities
Weve implemented the just-in-time manufacturing model to keep inventory costs minimal
Supply chain
Our suppliers are local small businesses
Our materials are certified to be earth-friendly
All materials used come from recycled products

Financial Plan

Lunchback
Financial Business Plan
Four Month Summary
January

February

March

April

3,000

5,700

6,000

6,700

$74,970

$142,443

$149,940

$167,433

Revenues
Goods Sold
Net Revenue

Operating Costs
Salaries & Wages

24,000

24,000

30,000

30,000

Sales & Marketing

1,000

1,000

1,200

1,200

Rent

3,000

3,000

3,000

3,000

Miscellaneous

1,600

1,600

1,600

1,600

Total Cost

$29,600

$29,600

$35,800

$35,800

Net Income

$45,370

$139,483

$114,140

$131,633