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Unleasing the Idea virus

Unleasing the Idea virus

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Published by Johny D. Nguyen
“So, how do we get attention to ask for permission in the first place?”
This manifesto is the answer to that question.
“So, how do we get attention to ask for permission in the first place?”
This manifesto is the answer to that question.

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Published by: Johny D. Nguyen on May 20, 2010
Copyright:Attribution Non-commercial

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07/10/2013

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That’s what I would have called this book if it had been published by the Harvard Business

Review. And you probably wouldn’t be reading it now! Words matter. Understanding

exactly what we’re talking about makes it far easier to actually do something about the world

around us. That’s why I take such great pains to invent new words and get us all thinking

about exactly what they mean.

If we bump into each other at some convention and you ask me to talk about your business,

I’ll instantly start using words like hive and sneezer and velocity and smoothness. Why?

Because these shorthand phrases make it easy for us to communicate. By using words that

indicate we both understand the underlying factors that leverage an ideavirus, we’re far

likelier to actually get something done.

The ideavirus formula has eight co-efficients. Each one represents not just a concept, but a

variable that you can tweak to make your product or service more viral, to create the

elements you need to drive your idea into the community.

Unleashing the Ideavirus

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www.ideavirus.com

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