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Social Usability @ WUD 2009-11-12

Social Usability @ WUD 2009-11-12

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Published by Folletto Malefico

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Categories:Topics, Art & Design
Published by: Folletto Malefico on May 22, 2010
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05/22/2010

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The unstoppable coming of Social Usability

Gianandrea Giacoma & Davide ‘Folletto’ Casali

unstoppable?!?

...ok, we have exaggerated, but...

Everything is social.

...even if you don’t think about it

...even if you don’t think about it ...even if you don’t want it

...even if you don’t think about it ...even if you don’t want it ...even if it doesn’t seem

The walkman
Designed to isolate oneself, used to connect people.

Word
A personal tool used to create text... to be shared.

The wall
Designed to divide, it’s a meeting point for teenagers.

Positive

I want social dynamics

Negative

I want to avoid social dynamics

how does it happen?

USABILITY
Learnability Efficiency Memorability Errors Satisfaction

USABILITY
Learnability Efficiency Memorability Errors Satisfaction

SOCIAL USABILITY
Interpersonal Relations Identity Communication Group Emergence

SOCIAL USABILITY
Interpersonal Relations Identity Communication Group Emergence

How easy is it to find other people? How easy is it to connect to other people? How easy is it to keep those connections active? How relevant are those connections?

SOCIAL USABILITY
Interpersonal Relations Identity Communication Group Emergence
How rich is one’s personal identity expression? How much are interests and passions expressed? How much are personal distinctive traits shown? How much is privacy management detailed?

SOCIAL USABILITY
Interpersonal Relations Identity Communication Group Emergence
How fast can a message reach the other person? How many messages can one handle efficiently? How easy is it to handle conversations (1-to-1, 1to-some, 1-to-many)?

SOCIAL USABILITY
Interpersonal Relations Identity Communication Group Emergence
How easy is it to create groups? How active are groups once estabilished? How long do they last? How much is it important to be part of a group?

How can I analyze it? How can I evaluate it?

User tests
(you would have never guessed it, uh?)

let’s see it in action!

PROFILE PAGE

MySpace

PROFILE PAGE

Facebook

1. 2. 3. 4.

Interpersonal Relations Identity Communcation Group Emergence

Who does it better?

?

PROFILE PAGE

MySpace

PROFILE PAGE

Facebook

1. 2. 3. 4.

Interpersonal Relations Identity Communcation Group Emergence

Who does it better?

MySpace

MySpace
WHOLE SITE

Facebook
WHOLE SITE

1. 2. 3. 4.

Interpersonal Relations Identity Communcation Group Emergence

Who does it better?

?

MySpace
WHOLE SITE

Facebook
WHOLE SITE

1. 2. 3. 4.

Interpersonal Relations Identity Communcation Group Emergence

Who does it better?

Facebook

FriendFeed
HOME

Facebook
HOME

1. 2. 3. 4.

Interpersonal Relations Identity Communcation Group Emergence

Who does it better?

?

FriendFeed
HOME

Facebook
HOME

1. 2. 3. 4.

Interpersonal Relations Identity Communcation Group Emergence

Who does it better?

FriendFeed

WHOLE SITE

LinkedIn

Google Wave
WHOLE SITE

1. 2. 3. 4.

Interpersonal Relations Identity Communcation Group Emergence

Who does it better?

?

WHOLE SITE

LinkedIn

Google Wave
WHOLE SITE

1. 2. 3. 4.

Interpersonal Relations Identity Communcation Group Emergence

Who does it better?

Google Wave

WHOLE SITE

Flickr

DeviantArt
WHOLE SITE

1. 2. 3. 4.

Interpersonal Relations Identity Communcation Group Emergence

Who does it better?

?

WHOLE SITE

Flickr

DeviantArt
WHOLE SITE

1. 2. 3. 4.

Interpersonal Relations Identity Communcation Group Emergence

Who does it better?

DeviantArt

PROFILE PAGE

Twitter

PROFILE PAGE

Jaiku

1. 2. 3. 4.

Interpersonal Relations Identity Communcation Group Emergence

Who does it better?

?

PROFILE PAGE

Twitter

PROFILE PAGE

Jaiku

1. 2. 3. 4.

Interpersonal Relations Identity Communcation Group Emergence

Who does it better?

Twitter

interestingly enough...

an avatar isn’t just an avatar

same digital artifact

different psychosocial impact

World of Warcraft

Second Life

is something missing?

Person

Socially-enabled system

Person

Social Usability

Social Usability connects the person to a system with social dynamics.

Socially-enabled system

Person

?
Social Usability

Alone, it isn’t enough: people socialize, but why?

Socially-enabled system

Person

Relational Motivations

We need the people’s motivation.

Social Usability

Socially-enabled system

Person

Circadian Activity Flow

Functional Needs Relational Motivations

Social Usability

Socially-enabled system

Motivational Design

what do you think?

Gianandrea Giacoma
ibridazioni.com @ibridazioni gianandrea.giacoma@gmail.com

Davide Casali
intenseminimalism.com @folletto folletto@gmail.com

World Usability Day
Milan, 13 novembre 2009 worldusabilityday.org

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