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Marketing Channels

Marketing Channels

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Published by kkv_phani_varma5396

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Published by: kkv_phani_varma5396 on May 22, 2010
Copyright:Attribution Non-commercial


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What is a marketing channel?

A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption. It is a formal structure for sales and distribution.

Role of Marketing channel
Links producers to buyers. Performs sales, advertising and promotion. Transport, store, and deliver products . motivate, communicate, and provide services for


Kinds of Marketing Channels
To reach the target market, marketers use three kinds of marketing channels Communication channels: Two-way systems, with information flowing from the marketer to the consumer and back from the consumer . Includes advertising, promotional literature, trade promotions, mail, telephone campaigns, product training, and any vehicle of marketing information .

Marketing channels:
Distribution Channels : The act of transferring product titles from one channel member to another require a series of intermediaries such as wholesalers, brokers, agents, and retailers before the final act of transferring the product to the consumer is completed

Marketing Channels:
Service Channels : Used to carryout transactions with potential buyers. Service channels include warehouses, transportation companies, banks, and insurance companies that facilitate transactions. Marketers face the design problem of choosing the best mix of communication, distribution and service channels for their offering.

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