The Future Of Augmented Reality Online

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About Zugara What Is Augmented Reality Webcam Social Shopper Demo The Future Of Augmented Reality Online Augmented Reality Statistics The Keys To Success With Augmented Reality

ABOUT ZUGARA

Dzień Dobry…
Snapshot: emerging

WE ARE ZUGARA

We’re an interactive marketing agency with a passion for media and technologies

Services: Interactive Video, Social Media Marketing, Mobile Marketing, Website/Application Development Expertise: Founded: Location: Web: Blog: Augmented Reality; Gen X and Gen Y Demographics 2001 Los Angeles / New York

www.zugara.com www.weareorganizedchaos.com www.facebook.com/zugara www.youtube.com/zugara www.twitter.com/zugara
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Facebook: YouTube: Twitter:

ABOUT ZUGARA

OUR INVOLVEMENT AUGMENTED REALITY WITH
Active Member of the Augmented Reality Consortium
www.arconsortium.org/

ZugAR
Augmented Reality Marker & Manager Technology

Manage the Facebook Augmented Reality Community
www.facebook.com/augmentedreality

Development of Flash-based Augmented Reality Technologies and Software Development Kits (“SDKs”)

ZugMO
Motion Capture Technology

ZugST AR
Streaming Augmented Reality www.zugara.com 4

ABOUT ZUGARA

WEBCAM SOCIAL SHOPPER

OUR INVOLVEMENT AUGMENTED REALITY WITH
CANNONBALLZ

ZIMO N

ZugAR
Marker Technology

ZugM O Motion Capture ZugST Technology AR

ZugM O Motion
Capture Technology

ZugM O Motion
Capture Technology

Streaming Augmented Reality

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What Is Augment ed Reality

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WHAT IS AUGMENTED REALITY

WHAT IS…

AUGMENTED REALITY

"Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. At present, most AR research is concerned with the use of live video imagery which is digitally processed and 'augmented' by the addition of computer-generated graphics.“
(Wikipedia)

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WHAT IS AUGMENTED REALITY

THE FUTURE OF
INFORMATION INTERACTION
VIEW INTERACT

ACCESS
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WHAT IS AUGMENTED REALITY

SCIENCE FICTION IMAGINATION…

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WHAT IS AUGMENTED REALITY

BECOMES REALITY…

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WHAT IS AUGMENTED REALITY

RIGHT BEFORE YOUR EYES….

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Webcam Social Shopper Demo

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The Future Of Augment ed Reality Online
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WHAT IS AUGMENTED REALITY

NEARLY EVERY MAJOR INDUSTRY WILL USE AR
Retail / Fashion Sports Education Electronics Aerospace

Food / Restaurant

Entertainme nt

Real Estate

Healthcare

Finance

Automotive

Travel

Consumer Packaged Goods

Government

Manufacturi ng

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WHAT IS AUGMENTED REALITY

AS WILL MAJOR
MARKETING AND ADVERTISING CHANNELS

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THE FUTURE OF AUGMENTED REALITY ONLINE

BRANDS ARE ALREADY USING AR…

A Few Major Brands Have Used Augmented Reality As Part of Integrated Campaigns…

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THE FUTURE OF AUGMENTED REALITY ONLINE

SOME TO GREAT EFFECT…

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THE FUTURE OF AUGMENTED REALITY ONLINE

FLASH + AUGMENTED REALITY
FLARToolkit Licensing Costs Are Nominal; Development In Actionscript Flash Player 10 Penetration* 93.5%

FLARToolkit Will Become Standard For Augmented Reality Online

FLARToolkit Works In Flash (No Additional Plug-in)

Flash Player 10.1 Will Support Greater Graphic Processing To Speed Up Draw Time In Flash – Papervision 3D

*Mature markets include US, Canada, UK, Germany, France, Japan, Australia, New Zealand. www.zugara.com 18

Augment ed Reality Statistics

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AUGMENTED REALITY STATISTICS

AUGMENTED REALITY REVENUE

Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014.
(ABI Research study “Augmented Reality: Adding Information to Our View of the World”)

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AUGMENTED REALITY STATISTICS

WORLDWIDE WEBCAM GROWTH RATE…

Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015, growing in response to decreases in unit costs and increases.
(Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)

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AUGMENTED REALITY STATISTICS

WEBCAM VIDEO UPLOADS ON FACEBOOK

As of last March 2009, 40% of Facebook Video Uploads were via Webcam
(Businessweek – Facebook Grows As A Video Platform)

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AUGMENTED REALITY STATISTICS

CANNONBALLZ AR GAME STATS
Case Study (over a one month period)

Average Time Spent On Site 4 min 36 sec

     

Unique Visitors 11,672

% Of Unique Repeat Visitors

25%

% Of Unique Visitors That Logged Into Facebook

% Of Unique Visitors That Had Webcams*

11%

80%

*Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular
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AUGMENTED REALITY STATISTICS

AR POLLS – BROWSER PLUG-IN

Would you view an online Augmented Reality experience if it required you to download and install an Internet Browser plug-in other than Flash? (256 Votes)

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AUGMENTED REALITY STATISTICS

AR POLLS – DO YOU HAVE A WEBCAM

Do you have a webcam on any of your computers, or do you plan to have one within 6 months? (307 Votes)

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The Keys To Success With Augment ed Reality
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#1 Augment ed Reality Based On Utility
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#2 Social Media Integrati on

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#3 Long Term Gain vs. Short Term Fame
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Dziękuję!

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