Politics & Popular

Culture
Obama Campaign
in-game advertising
Obama apps
iPhone
 Politic, similar as popular culture, is to create a
mass, people who would laugh with their jokes,
understand their concern and share their
hopes. Both popular media or politician
involved in creating a pop-fiction masterpiece
which illustrate the world that can be trusted
which resonates with popular experience – J
Street, 1997

The rise of Politic Image
The rise of Politic Image; where the shadow
becomes the substances.
Civic political communication vs Mass political
communication
Issue oriented vs Image oriented

Politic as an amusement
theater
…the exchange of clichés among people who


agree with each other. The talk, therefore, serves

to dull the critical faculties rather than to arouse
them. Participation of this sort in an emotional
compelling act in which each participant
underlines its reality and seriousness for every
other is the most potent form of political
persuasion – Murray Edelman (The Symbolic
Uses of Politics – 1964)

Politic as an amusement
theater
Politician as an Entertainer
Celebrities as politician

Prop Art
 image advertising as politic
propaganda
Candidates positioning
Fashioning the image
PR activities
Emotional advertisement
Vision dramatizing

Politic & Popular Culture
Media Selection
Candidates Positioning
Image building
Creative Execution
PR Strategies
