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Technical English [Type text] Assignment 2

Improve the customer’s buying behavior by using online shopping.


Online shopping is the process consumers go through to purchase products or services

over the Internet. An online shop, e-shop, e-store, internet shop, webshop, webstore, online

store, or virtual store cause the physical analogy of buying products or services at a bricks-

and-mortar retailer or in a shopping mall.

The metaphor of an online catalog is also used, by analogy with mail order catalogs.

All types of stores have retail web sites, including those that do and do not also have physical

storefronts and paper catalogs. Online shopping is a type of electronic commerce used for

business-to-business and business-to-consumer transactions.Commonly, the teenager are more

interest to shopping through the online,because they have more time sit in front of their

computers and surfing internet.

Customers make purchases in order to satisfy needs. The wealth of products and

services produced in a country make our economy strong.All the behaviour of human beings

during the purchase may be termed as “buyer behaviour”. Management Information Systems,

Third Canadian Edition. Canada: McGraw-Hill Ryerson, 2006.


Done by Nur Izazaris Binti Jamaludin
Technical English [Type text] Assignment 2

There is many online business at the internet. People have many choices to buy through

the internet. Many types of things are there in online business. Such as,households, attire, and

many more.

Now a day's people are so busy that they have no time to go to shopping malls and buy the

things they want. Everyone likes to do online shopping. That's why importance of online

shopping is increasing with the passage of time and one cannot deny this fact. Now, we are

going to discuss about benefits of online shopping and its importance in today's life. Online

shops gives you lot of discounts that you may not find by shopping at stores location.

Moreover many online shops not only give you huge discounts on different products but at the

same time they provide free shipping. So online shopping not only save your time by it saves

lots of your money by not going to visit each shop and spend money on gas and patrol.

Online shopping gives you benefit of comparing same products at different online shops at

the same time which you can't do in a department store. So you cannot only compare the

quality of products but prices as well. You can order anything from the whole world and they

will deliver it at your home. There are more than 90% chances that you will find your desired

product whether you shop from auction online websites like eBay or a specialty store.

When you go to any department store for shopping then you cannot know about customer

feedback about any product but with online shopping you can read customer feedback about

any product. Customer feedback can help you to buy a product with more ease.


This research is conduct with the purpose to:

3.1 To identify the customer buy behavior by using online shopping .

Done by Nur Izazaris Binti Jamaludin
Technical English [Type text] Assignment 2

3.2 To find out how to improve the customer’s buying behavior by using online shopping.


It is hoped that at the end of this research, the researcher would be able to:

4.1 To discover the reason why the customer’s buy behavior by using online shopping.

4.2 To suggest ways to improve the customer’s buy behavior by using online shopping.


This research will be conducted in an attempt to answer these questions:

5.1 What is the advantage that makes the customer’s buy behavior by using online


5.2 How can we get more product and many choices?

5.3 What group of people like to do online shopping?


5.1 Online Shopping

The act of purchasing products or services over the Internet. Online shopping has

grown in popularity over the years, mainly because people find it convenient and easy to

bargain shop from the comfort of their home or office. One of the most enticing factor about

Done by Nur Izazaris Binti Jamaludin
Technical English [Type text] Assignment 2

online shopping, particularly during a holiday season, is it alleviates the need to wait in long

lines or search from store to store for a particular item.

5.2 Buy behavior

Buy behavior is individuals and household that buy product for personal consumption. Process

by which individuals search for, select, purchase, use, and dispose of goods and services, in

satisfaction of their needs and wants.

Purchase decision making pattern that is a complex amalgam of needs and desires,

and is influenced by factors such as the consumer's (1)societal role (parent, spouse, worker, etc.), (2)

social and cultural environment and norms, and (3) aspirations and inhibitions.

(Peter S. Fader and Bruce G. S. Hardie )

Peter S. Fader and Bruce G. S. Hardie have propose a simple benchmark model for the

integrated stochastic model of buying behavior developed in the article “Counting your

customers: Compounding customer's in-store decisions, interpurchase time and repurchasing

behavior” [Eur. J. Oper. Res. 127(1) (2000) 109–119]. Re-examining the previously analyzed

data covering the purchasing of tea, we find that the new benchmark model – which involves

merely three parameters and can be estimated entirely within a standard spreadsheet

environment – outperforms the original integrated model and provides clearer, more complete

answers to the managerial questions posed at the outset of the earlier paper.


The answer to this research question will ask to the people who like online shopping . A

set of self-developed questionnaire will be distributed to a sample of student in the college

hostel. I have do a research on 20 student in college. I do a sample of form and give to the to

them to answer my research question. That question include of two section,there is, i ask

them about online shopping and they must circle wether YES or NO to answer the first

Done by Nur Izazaris Binti Jamaludin
Technical English [Type text] Assignment 2

section.Next, second section is suggestion question. They must give an opinion or idea how to

improve customer buy behavior.

Besides that, I also do my survey on internet. I find three people on My Space and ask

them to give the reason why they like to do online shopping. I also ask them,what the

guarantee if i buying something from online. Is it the delivery safe and the item is satisfied to

us? so,they give the answer and i make their opinion to do decision.


To finding out of the research will help the people know about the online shoppings.

And we can get the information of customer buy behavior through online shopping. This

research will provide way how to improve customer buy behavior . Online shopping help

people to get the product easily. They no need to go so far to get it , only search the



Done by Nur Izazaris Binti Jamaludin