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SOLDIERFUEL superior for Warfighters

SOLDIERFUEL superior for Warfighters

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Published by mark_dandrea

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Published by: mark_dandrea on Jun 05, 2008
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06/16/2009

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THE NEW

& IMPROVED

ENERGY BAR FOR WARFIGHTERS

• ALL NATURAL & NO TRANS FAT • 10G PROTEIN • 3 YEAR SHELF-LIFE • BETTER TASTE: “TASTED LIKE A GOURMET DESSERT CHEF’S TAKE ON GRANOLA BARS.”
– NY DAILY NEWS

• SOLDIERS RANKED SOLDIER FUEL HIGHER THAN
FIRST STRIKE IN ENERGY BAR COMPARISON CONDUCTED BY NATICK RDEC

D’Andrea Brothers LLC

SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

SoldierFuel™ energy bar is ranked #1 by Soldiers in Natick RDEC energy bar evaluation, outperforming First Strike (and yet First Strike is the bar currently being supplied to Warfighters).
Fort Polk Soldier Survey / Energy Bar comparison • Testing “Perceived benefit of Product in the field” and “Overall Acceptability” • Conducted by Alan O. Wright - Research Food Technologist, Natick Soldier Research, Development & Engineering Center RESULTS (by rank):

2

D’Andrea Brothers LLC

christian@soldierfuel.com

SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

SoldierFuel™ energy bars contain the ideal balance of protein, carbs, and fat. First Strike bars and the old Hooah bars currently being put into MRE’s and DFAC’s do not.
Note: The Institute of Medicine’s recommended percentage of calories from protein/carbs/fat is 18% / 55% / 28%

3

D’Andrea Brothers LLC

christian@soldierfuel.com

SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

Additional Soldier field tests confirm the SoldierFuel™ energy bar as highly acceptable to Soldiers.
In late 2006, the TRADOC Research & Analysis Dietician at the Directorate of Basic Combat Training, Fort Jackson, SC., conducted a field test and survey on Hooah SoldierFuel™ energy bars. The bars were rated excellent in all categories (taste, texture, performance, wrapper design, etc.) 70% of respondents rated it above average in the “Overall Impression” category, and fully 27% of Soldiers gave SoldierFuel™ the highest rating of 9, “Excellent”.

4

D’Andrea Brothers LLC

christian@soldierfuel.com

SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

5

D’Andrea Brothers LLC

christian@soldierfuel.com

SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

NO TRANS FAT

Contain TRANS

FAT

Trans fat is "the worst fat" (Harvard Health Letter, January 2004).
"Trans fat both raises bad LDL cholesterol and lowers good HDL cholesterol. It has other unique (for dietary fat) adverse effects on the inner lining of blood vessels... Eating trans fat is like throwing sand into your finely regulated metabolic machinery." - Prof. Walter Willett, Harvard School of Public Health The Mayo Clinic calls trans fat the “worst” of all the fats because it “both raises your ‘bad’ (LDL) cholesterol and lowers your ‘good’ (HDL) cholesterol,” creating a scenario that “significantly increases your risk of heart disease, the leading killer of men and women.”
6 D’Andrea Brothers LLC christian@soldierfuel.com

SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

SoldierFuel™ bars use the natural Vitamin E – D-alpha tocopherol

DL-alpha tocopherol (which is in Hooah and First strike) “is the cheapest and least effective form of vitamin E… Natural-source d-alpha-tocopherol (as opposed to dl) has been shown to have a higher biopotency” - Dr. George Obikoya
7 D’Andrea Brothers LLC christian@soldierfuel.com

SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

10g

of PROTEIN

4g protein

“I am a serving member of the Australian defence force currently deployed overseas. As part of our rations we regularly receive Hooah Bars we have do not contain the 10g of protein that [the SoldierFuel™ bar has]... In fact, the chocolate ones only contain 4g and the Apple Cinammon bars only contain 3.8g. As we regularly require a high amount of protein in our diet, we are getting very full trying to get the amount of protein we need. Could you please tell us where the missing protein is?... Regards, Murry” murry.lockrey@defence.gov.au Jan 28, 2006
8 D’Andrea Brothers LLC christian@soldierfuel.com

SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

= Three years of Shelf-life
Covance Laboratories Inc. is one of the world’s leading nutraceutical testing facilities. Covance conducted an organoleptic evaluation of three year-old SoldierFuel™ energy bars. A 9-point hedonic scale was used. Chocolate bars scored 9, 9, 9. Apple Cinnamon scored 9, 7, 7.

9

D’Andrea Brothers LLC

christian@soldierfuel.com

SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

= BETTER VALUE

D’Andrea Brothers LLC offered SoldierFuel to DSCP in July 2007 at

Instead, Sterling Foods won the contract to supply FirstStrike bars to DSCP for

$.58
10

per bar

$.85
christian@soldierfuel.com

per bar

D’Andrea Brothers LLC

SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

= BETTER ACCEPTABILITY

9
SoldierFuel scored perfect 9’s on true 3-year shelf life tests

6.12
-Natick evaluation, using 9-pt scale, June 2007 11 D’Andrea Brothers LLC christian@soldierfuel.com

SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

Soldier Fuel™ is recommended in the new official Navy SEAL Nutrition Guide. First Strike is not.

“Soldier Fuel is an excellent recovery bar… The new bar has been rated highly by all who have tasted it.”

12

D’Andrea Brothers LLC

christian@soldierfuel.com

SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

D’Andrea Brothers LLC – the makers of SoldierFuel™ -- receive ample customer feedback from Warfighters complaining about the camowrapped Hooah bars currently in MREs and DFACs, and requesting the new and improved silver-wrapped SoldierFuel™ energy bars.

13

D’Andrea Brothers LLC

christian@soldierfuel.com

SoldierFuel™ energy bars – The Superior Choice for the Armed Forces The 80 athletes training for the Olympics in the U.S. Army's World Class Athlete Program eat 2 SoldierFuel™ bars a day during training. "[WCAP athletes] are eating the bars up like they're going out of style" - Tony Claiborne, Head Strength & Conditioning coach of WCAP, commenting on SoldierFuel™ energy bars

14

D’Andrea Brothers LLC

christian@soldierfuel.com

SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

“Shaved 9 minutes off his 45-minute [run] course, for a net improvement of 20%.”
- Dr. Phil, G.P. , NY Daily News

“Pack a wallop of balanced nutrition and taste good.”
- Steve Casimiro, Popular Science

15

D’Andrea Brothers LLC

christian@soldierfuel.com

SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

SoldierFuel™ energy bar
894001E611338 894001E611339 894001E611340

LSN #’s

SoldierFuel Apple Cinnamon bar SoldierFuel Chocolate bar SoldierFuel Peanut Butter bar

Approved Sanitary Conditions
SoldierFuel™ energy bar production facilities are certified by the American Institute of Baking.
DSCP Clause 52.246-9P31, “SANITARY CONDITIONS” reads: “Bread and bakery products from an establishment inspected by the American Institute of Baking need not be listed in the ‘Directory of Sanitarily Approved Food Establishments for Armed Forces Procurement’.”

D’Andrea Brothers LLC contact info:
Christian D’Andrea christian@soldierfuel.com 323.841.1365 direct

16

D’Andrea Brothers LLC

christian@soldierfuel.com

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