PRESENTED BY REMYA . R.

NAIR (MMS-1ST YEAR)

HISTORY OF AMUL

SETTING UP OF KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION BRAND NAME – AMUL 1973- SET UP OF GUJARAT COOPERATIVE MILK MARKET FEDERATION ESTABLISHMENT OF AMUL COMPANY

BREAD SPREAD

MILK DRINKS

COOKING

MILK

DESERTS

MARKETING STRATEGIES
CUSTOMER BASED MARKET SEGMENTATION GROUPS KIDS WOMEN YOUTH CALORIE CONSCIOUS HEALTH CONSCIOUS DIABETICS PRODUCTS T AMUL KOOL MILK,CHOCOLATE AMUL CALCI+ AMUL PIZZA CHEESE AMUL LITE, SAGAR SKIMMED MILK POWDER. AMUL SHAKTI HEALTH DRINK PRO-BIOTIC ICECREAM

INDUSTRY BASED SEGMENTATION ICE CREAM MANUFACTURER RESTAURANT

COFFEE SHOPCHAIN

AMUL MILK, AMUL MILK POWDER BUTTER , CHEESE SPREAD, GHEE AMUL FRESH CREAM, COFFEE WHITENER.

BAKERY

PIZZA STORES

• 1973(ANAND)- 1ST PLANT FOR MILK , GHEE, BUTTER. • 1973(MOGAR)- 2nd PLANT FOR NUTRAMUL, AMULBITE. • 1980(KANJARI)-3rd PLANT FOR PRODUCING CATTLE FEED. • KHATRAJ-4th PLANT FOR PRODUCING CHEESE.

CHAIRMAN SHRI VERGHESE KURIEN MANAGING DIRECTOR SHRI B.M. VYAS REAL POOL CONSISTS OF 2.8 MILLION MILK PRODUCER

NAME OF THE PEOPLE DHIRUBHAI AMARSINH CHAVDA MANSINH KOYABHAI SHIVABHAI MAHIJIBHAI MAGANBHAI GOKALBHAI PRAVINSINH FULSINH SOLANKI CHANDUBHAI MADHUBHAI BHAIJIBHAI AMARSINH ZALA BIPINBHAI MANISHANKAR

DESIGNATION DIRECTOR DIRECTOR DIRECTOR DIRECTOR DIRECTOR DIRECTOR DIRECTOR DIRECTOR

RANJIBHAI KANTIBHAI PATEL DIRECTOR

POSTED TURNOVER OF RS 6705 CRORE TILL NOW FROM 2008

FOR 2010 COMPANY HAS ESTIMATED A GROWTH OF RS 10000 CRORES

ADVERTISEMENT CAMPAIGN GUINNESS RECORDS FOR LONGEST RUNNING CAMPAIGN AMUL CYBER STORES BRANCHES DELHI METRO RAIL CORPORATION  INFOSYS TECHNOLOGIES  IIM KOLKATA  AHMEDABAD AIRPORT  DELHI POLICE  WIPRO CAMPUS IN BANGALORE

PRODUCT/BRANDS BUTTER ICECREAMS CHOCOLATES FLAVOURED MILK PIZZA CURD

COMPETITORS BRITANNIA, NESTLE HUL CADBURY,NESTLE BRITANNIA,NESTLE PIZZA HUT MOTHER DIARY

AMUL- RANK AMONG TOP 21 DAIRY BUSINESS OF WORLD EXPORTS- US, AUSTRALIA, CHINA, UAE etc.

 AMUL RELIEF TRUST

 AMUL VIDYA SHREE AWARDS

FREE ANIMAL VACINATION

 AMUL PRO-BIOTIC ICECREAM(WORLD DAY SUMMIT)  RAJIV GANDHI NATIONAL QUALIITY AWARD -1999  INTERANATIONAL CIO AWARD FOR RESOURCEFULNESS  RAMKRISHNA BAJAJ NATIONAL QUALITY AWARD

• HEADQUARTERS GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD, AMUL DIARY ROAD, PB NO.10, ANAND-388001, INDIA. • • • PHONE: +91-2692-258506/258507/258508 E-MAIL : gcmmf@amul.com WEBSITE: www.amul.com

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