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Business incubators, like any sort of incubator are a great innovation to keep s omething alive that is weak, vulnerable and would otherwise die. Think about the term ‘incubator’. Your startup business is like a vulnerable bab y. But just because a baby is vulnerable, doesn’t mean it necessarily needs incu bation. A baby needs an incubator if: * it is gravely ill/ has weak genetics * it has been born prematurely * it experienced oxygen-starvation or birth trauma As a business mentor, I have seen that most companies: * have weak genetics (bad shareholding arrangements, or team-mix) * were born prematurely (created a product before more important groundwork was done first) * were oxygen-starved by not getting the right advice at the right time very early on. Because 90% of companies make these mistakes, 90% of companies benefit from incu bation. So I think they serve an important function, like ambulances, E&D clinic s and real incubators. But what if you get things right from the get-go? What if the emphasis was place d not on “survive” but “thrive” right from the start? If the 3 things above are addressed, I believe there would be no need for your b usiness to ever be incubated. It will thrive without it. What would it take for your company to never need to be incubated, resuscitated, or mercy-killed because * it has the strongest of genetics (strong team, solid shareholding arrangem ents) * you do the right things in the right order, so you can be sure that your m arket wants your product * you get the right advise at the right time so it is never starved of oxyge n; because expert-advice is the oxygen of your business. I’m convinced there is a smarter and faster way and am working on an answer to t his question right now. Stay tuned.