Indo Asian

Energy Management
50 years of Innovation
 Introduction
 Research Methodology
 Questionaire
 Conclusion
 Recommendations
 Introduction
Indo Asian is a 50 year old company providing Electrical solutions both
domestic and industrial both at national and international level. For
this purpose it uses technology which it has developed through its
own R&D and also obtained through ventures.

Its Product Range includes:

MCB’s
RCCB’s
ELCB’s
Switches
CFL’s
And many more to name.
 Research Methodology

For this purpose primary data was used which was collected through
market survey in east delhi area by interviewing 50-60 dealers
personally using a questionaire consisting of 10 questions.
 Questionaire
Q 1. Do you know about the INDOASIAN SWITCHGEAR ?
YES 50
NO 0

50

40

30
QUESTION 1
20

10

0
YES NO

From the sample of (50) dealers all dealers know about the company. It means 100% dealers of East Delhi
know about the company
 Q 2. If yes, then what kind of products it offers from the following list?

MCB 40
40
35
Switches 0 30
25
CFL’s 0 20
Q U E S T IO N 2
15
10
All of the above 10
5
0
MCB S W IT C H E S C FL 'S AO T A

From the sample of (50) , (40) dealers know that Indo Asian offers only MCB and rest (10 ) knows That
Indo Asian offers all of the mentioned products.
  Q 3. How would you rate quality of Indo AsianProducts?

35
30
25
Excellent 15
20
Good 35 15 QUESTION 3

10
Poor 0
5
0
EXCELLENT GOOD POOR

From the surveyed 50 dealers of East Delhi , (15) rate quality of Indo Asian products as
excellent and rest (35) rate them as good .
 Q 4. How would you rate availability of Indo Asian products?

Easily Available 50 50
Rarely Available 0
40

30

20 QUESTION4

10

0
EASILY RARELY
AVAILABLE AVAILABLE

From the sample of (50) dealers,(100%) dealers said that the product is available easily.
 Q 5. How would you rate pricing of Indo Asian products ?

Expensive 10
40
Reasonable 40
35
Cheap 0 30
25
20
QUESTION 5
15
10
5
0
EXPENSIVE CHEAP

From the surveyed 50 dealers, (10) find Indo Asian products as expensive
and rest (40) find them as reasonably priced.
 Q 6. How would you rate after sales service of Indo Asian
products ?
Excellent 30
30

Good 15 25

20
Poor 5 15
QUESTION 6
10

0
EXCELLENT POOR

From the surveyed 50 dealers, (30) find the after sales service as
excellent, (15) find it as good and rest (5) find it as poor
 Q7.Which financial mode do you like for purchasing Indo
Asian products?
A Cheque 5
25
B Cash 20
20

C Credit 25
15
QUESTION 7
10

0
CHEQUE CASH CREDIT

From the surveyed 50 dealers , (5) like cheque, , (20) like cash and rest (25) like
credit mode for purchasing Indo Asian Products..
 Q 8. How would you rate its products as compared to
other company’s products ?
Excellent 35
35

30
Good 15 25

20
QUESTION 8
Poor 0 15

10

0
EXCELLENT GOOD POOR

From the surveyed 50 dealers, (35) rate it as excellent and (15) rate it as good as
compared to other company’s products .
 Q 9. Do you think purchasing its products is a wise
decision?
A Yes 40

40
B No 10 35
30
25
20 QUESTION 9
15
10
5
0
YES NO

From the surveyed 50 dealers, (40) rate buying Indo Asian products as a wise
decision and rest (10) said no.
 Q 10. Do you have any suggestion for the company?

Yes 20 30

25

No 30 20

15
QUESTION 10
10

0
YES NO

From the surveyed dealers , (20) dealers gave suggestion to the company and
rest had no suggestion.
 Conclusion
 Dealers are adequately aware of the Indo Asian Products.

 Indo Asian Product Quality is good.

 Pricing Strategy Of Indo Asian is good and hence needs no change.

 Dealers have no complaint about availability of Indo Asian Products.

 Recommendations
 Company must increase marketing force.

 It must ensure that marketing personnel are in regular touch with the
dealers.

 Company should arrange get together functions with the retailers and dealers at least once or twice in a year

 company should take the help of different media, such as T.V and Newspaper to create awareness among
the general public in the form of Advertisement.
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