How to do Business with Supermarkets

By Steven T. Cua President, PAGASA

LAY-OUT OF SUPERMARKETS
Packaged Fresh Foods Non-Food Produce Others 35.7% 62.5% 48.5% 52.4% 57.6% 53.0% 41.8% 39.9% 45.5% 32.1% 31.2% 42.6% 9.0% 23.2% 1.9% 4.4% 3.5% 5.4% 2.0% 1.5% 0.0% 3.8% 1.0% 1.5%
Source: “The Retail Landscape for Packaged Foods” Study for UA&P Masteral Program, 2007 edition By Steven T. Cua

Hypermarkets Warehouse Clubs Large Supermarkets Medium-sized Supermarkets Groceries Convenience Store

How to get started?

Introduce yourselves and your products

A worthy supplier / partner?

What Supermarkets Look for in Suppliers?

1. Company/Product Track Record

2. Product Category (Sunshine or sunset?)

3. Product Innovation & Advertising Support 4. In-store Promotion & Support 5. Terms & Conditions

What Supermarkets Look for in Food Suppliers?

1. Quality of Products

2. Consistency of Product Quality 3. Price Competitiveness 4. Terms of Payment/Returns

5. Other Considerations

Product Innovation in Size and Affordability

Product Innovation in Packaging and Convenience

Product Innovation in terms of Variants

Remarketing: Total Product Make-over

Product Marketing

Value for Money

Rocket Science Technology?

Supermarkets want to innovate in terms of products and services

To RECREATE The Supermarket Xperience!