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PostGradEvening CAdv 2004

PostGradEvening CAdv 2004

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Published by: Terry Flew on Jun 13, 2010
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06/13/2010

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Creative Advertising @QUT

Dr. Terry Flew Creative Industries Faculty t.flew@qut.edu.au

QUT Postgraduate Evening

Creative Advertising @QUT
‡ New sequence of units focused upon developing creative advertising strategy ‡ Strong applied and practical focus ‡ Complementary to Strategic Advertising ‡ Draws upon 20 years of leadership by QUT in the Advertising filed

QUT Postgraduate Evening QUT Postgraduate Evening

Creative Advertising
‡ Understanding of advertising industry and creative strategy ‡ Advertising management ‡ Skills development in creative production for print, broadcast and online media ‡ Advertising copywriting ‡ Art direction ‡ Graphic design ‡ Creative campaigns

QUT Postgraduate Evening QUT Postgraduate Evening

Courses available
‡ IF94 Graduate Certificate in Advertising - 4 units/48 credit points) ‡ IF95 Graduate Diploma in Advertising (Creative Advertising/Strategic Advertising)± 8 units/96 credit points ‡ IF96 Master of Advertising (Creative Advertising/Strategic Advertising) ± 12 units/144 credit points)

QUT Postgraduate Evening QUT Postgraduate Evening

Units on offer
‡ Advertising Creative: Introduction ± Creative concepts and strategy ‡ Advertising Management ± Working in the advertising industry ‡ Advertising Creative: Electronic and Print Media ± Cross-media principles and techniques ‡ Advertising Creative: Copywriting & Art Direction ± Persuasive text and design ‡ Contemporary Issues in Advertising ± Legal, ethical and social issues in advertising ‡ Graphic Design ± Persuasive design techniques ‡ Major Project ± Client-based cross-media campaigns

QUT Postgraduate Evening QUT Postgraduate Evening

Sub-majors (for Masters of Creative Advertising students)
‡ ‡ ‡ ‡ ‡ Interaction Design Television Copywriting Art Direction Music & Sound

QUT Postgraduate Evening QUT Postgraduate Evening

QUT Postgraduate Evening QUT Postgraduate Evening

QUT Postgraduate Evening QUT Postgraduate Evening

QUT Postgraduate Evening

QUT Postgraduate Evening QUT Postgraduate Evening

QUT Postgraduate Evening QUT Postgraduate Evening

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