Corporate culture

CORPORATE CULTURE

SUBMITTED TO: - Mr. ROMESH RAINA SUBMITTED BY: - HARMEET SINGH
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Corporate culture

NOKIA
Nokia is the market leader of mobile industry in India. Nokia is multinational company. So we can get knowledge that how one multinational company handles their corporate culture. The second main reason for chosen this company is that I have given my one assignment on the corporate culture of Nokia. So I am well aware about the corporate culture of Nokia.

The other reason for chosen this company is that we want to know that that how in multinational company, culture is conducive to organization. Nokia is also well known company in corporate world for their corporate culture. So because of above reason I have chosen Nokia company- to know about what manifestation of corporate culture in Nokia company they have and how it conducive to organization. . The name Nokia originated from the river which flowed through the town of the same name (Nokia). The town and river are named after a small black marsupial found in the early 19¶s.

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Corporate culture

WHAT MANIFESTATION OF CULTURE DID YOU FIND THEIR? CORPORATE CULTURE Corporate culture is the total sum of the values, customs, traditions and meanings that make a company unique. Corporate culture is often called "the character of an organization" since it embodies the vision of the company¶s founders. The values of a corporate culture influence the ethical standards within a corporation, as well as managerial behavior.

Corporate culture of Nokia
Nokia India Head Office: Nokia India Pvt. Ltd. SP Info city, Industrial Plot no. 243 Udyog Vihar, Phase 1, Dundahera, Gurgaon, Haryana -122016. India Nokia's official corporate culture manifesto- The Nokia Way- emphasizes the speed and flexibility of decision-making in a flat, networked organization, although the corporation's size necessarily imposes a certain amount of bureaucracy. The official business language of Nokia is English. All documentation is written in English, and is used in official intra-company spoken communication and email. Until May 2007, the Nokia Values were Customer Satisfaction, Respect, Achievement, and Renewal. In May 2007, Nokia redefined its values after initiating a series of discussions worldwide as to what the new values of the company should be. Based on the employee suggestions, the new values were defined as:
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Corporate culture
Engaging You, Achieving Together, and Passion for Innovation and Very Human. Flexibility of decision making Nokia's official corporate culture manifesto, The Nokia Way, emphasizes speed and flexibility of decision making in a flat, networked organization. Equal opportunities and openness Equal opportunities and openness are also stressed, along with management leadership and employee participation. Nokia is a progressive and forwardthinking mobile technology group spending millions on research and development and priding itself on being "first to market" with new applications. Among Nokians regardless of location Nokia Values are listed as: Customer Satisfaction. NOKIA SLOGAN AND RING TONE The "Special" tone available to users of Nokia phones when receiving SMS (text messages) is actually Morse code for "SMS". Similarly, the "Ascending" SMS tone is Morse code for "Connecting People," Nokia's slogan. The ringtone "Nokia Tune" (probably the world's most well-known ringtone) is actually based on a 19th-century guitar work named "Gran Vals" by Spanish musician Francisco Tarrega. The Nokia Tune was originally named "Gran Vals" on Nokia phones The proper pronunciation of "Nokia" according to Finnish phonology is ['nokia], with stress on the first syllable, and all vowels in the name being short and unreduced ² there are no schwas ("a" [ ] or "uh" [ ]). This creates problems for some, especially English speakers , who replace the vowels with schwas, as there are no direct equivalents to the Finnish short

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Corporate culture CULTIVATING CORPORATE CULTURE
Nokia corporate culture is one of the company's strategic and competitive advantages. Even the company's catch phrase, `Connecting People', is symbolic of the culture, and helps define the purpose of its physical facilities. The company's buildings feature lots of natural wood, large windows, warm colors and fabrics, open floor plans, pedestrian bridges, game/recreation areas, fitness centers and saunas. The physical beauty and climate of Finland was to be reflected in Nokia's new corporate facility through the use of natural wood materials for interior spaces, fountains, waterfalls and reflecting ponds, as well as the use of natural light.

IS THIS CULTURE CONDUCIVE TO ORGANISATION OR NOT? JUSTIFY.
Its mean is this culture helpful for organization to achieve their goal or not. If we see this corporate culture that is about Nokia¶s official corporate culture manifesto, the Nokia way. It is emphasizes the speed and flexibility of decision-making in a flat, networked organization ± Nokia. Official language is English which gives similarity to all employees and their work. They redefined their values for customer which gives them uniqueness. Engaging You, Achieving Together, and Passion for Innovation and Very Human. Equal opportunities and openness are also stressed, along with management leadership and employee participation. So these all factor are helpful for organization growth. Nokia have well maintained corporate culture. By using all above facts that¶s help Nokia company to grow.

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Corporate culture
So we can say that the corporate culture that is using by Nokia Company is conducive to organization. This corporate culture is really helpful in growing or achieving their goal.

How do you communicate with the general public about the environmental performance of your products? What is the impact of such environmental communication on your company's sales?
For a company like Nokia with a global outreach, and One of the brands most valued by consumers worldwide, Environmental responsibility is an integral part of the Company image. We use several channels and our main tool is our Environmental Internet site at http://www.nokia.com/A4197009. Nokia´s environmental communication is based on facts and proofs of our work and achievements, as well as increasing consumer awareness of key environmental issues such as the proper recycling of used devices

And in the future, what is Nokia¶s view on environmental issues?
Environmental issues will continue to increase in importance. In the long run, only responsible companies and brands will succeed. Information and Communication Technology and mobile technology can also be used to combat climate change. For instance replacing travelling by videoconference or loading music from the Web instead of buying physical CDs, which are produced, packed, stored and transported. This can make a difference to energy and material consumption. Not only Nokia but also mobile phone users can make a big difference through their own, individual choices.

In the field of sustainable development, what is the general approach of Nokia? Does India, the nationality of your company, inspire your policy?
Sustainability is integrated into all Nokia's business activities. As a leading telecommunications company, Nokia has a lot of responsibility, and our aim is to be a leader in environmental performance.. Nokia¶s environmental activities are based on a life-cycle approach, taking into account the environmental impact of our products from structure to important.. The key focus areas are material management, energy efficiency and take back & recycling. The company's roots in India give a solid basis to our environmental management, and are deeply embedded in Nokia´s corporate culture and values.

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Corporate culture

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