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MBA Marketing Project

MBA Marketing Project

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Published by hiteshnmodi
MY MBA PROJECT
MY MBA PROJECT

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Categories:Types, Business/Law
Published by: hiteshnmodi on Jun 16, 2010
Copyright:Attribution Non-commercial

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11/25/2015

Products, which can be developed:

Equipment with Duplex & Super Duplex Materials

Equipment with Low Alloy Steels (LAS GR 11 & LAS Gr 22)

Equipment with Higher Thickness (Up to 100mm)

Air Cooled Heat Exchanger for refinery application

LP Heater for Power Plant through BHEL

Equipment for Solar Power Plant (Low & Medium Pressure
Equipment)

Note: Potential in the range for FY 2010-2011 is Rs. 2500 Cr.

Facility to be augmented with required investment :

Description

Investment
in Rs. Lac

Duplex Qualification as per EIL specification

10

LAS welding Qualification.

10

Welding preheating facility to be developed , required for
LAS Material

5

Finning facility for Air Cooled Heat Exchangers

300

ASME U2 Stamp, CE Marking

50

Machine for Nozzle Opening (Baggo make)

20

Technical Tie up / Collaboration for Air Cooled Heat
Exchanger

200

Automatic SAW Machine to weld Nozzle with Shell.

30

Faros Blator to avoid Manual Weld edge preparation.

150

81

Shop Floor Area (Bay with 200MT Capacity).

In Process

Dedicated Shop for SS fabrication.

2

Welding Expert and Metallurgist.

5

Training of employees.

5

Higher Thickness Plate Rolling Machine

Received

TOTAL

787

Competitor in the range

1. ISGEC
2. Godrej
3. Precision
4. Essar Heavy Engineering

5. Techno Process
6. GR Engineering
7. Gansons Engg.
8. Anup

Result Expected:

Price advantage as competition with few big names of industry.
Present shop floor capacity is 850 MT/Month will enhanced to 1500
MT/Month.
Higher return in Rs./MT due to higher metallurgy.
Offer to order conversion ratio of 15 % (present rate) will improve.

Expected order booking will be Rs. 250 Cr.

82

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