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OOTHEB-Y'S',MQVIN'G'AND ,STORAGE INC.,

ATTORNEYS tFIRi~ ~, AODRw.i$$., ANI!! T1ElEPI;IiON_E' NUMBER, ~ichaocl S.Msmooi, -E-s.q .• C'owall; !;,:ieb<Qwitt 8. tatman,P .. C., t 133 Ave:~ ,Gfille Americas, NY, NY 10.o36.(21~) 79Q,;920Q,

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C' CHeCK IF'_f~ I~'-:A:CLASS ACTION

UNtlsRF .. R.C<P. .23" , " '

DEMA'ND $, OTH.ER~~ JUOOE DOOKET NVUMBER·...._ _

OHIG~N

1111 ClIIi~i".i P'~¥ild!lJi.!I

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o ~ us. P1AltfflF!', 02 'u.s. DEFENDANT

BAS~S' OF JUR~SD,ICnQN

0, '3 ~EDmAl QUEST~ON 04 DIVERSrN {~,S. NOT A P,ARTY:I

fF DIVERSITY,. tNfiWAm OrrtzENsHIP Bf'LOW:

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,Clnz'eNSHtp Of PRH~CIP~L, PARllES :(FOR DIVER,srrY'CAS:eS O!Ml Y) ~'~ [)!I] Lfl'OO~ 00x ~~alinill\!'Mid ~ b»!.rQt ~",~imd>IIn,l)

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I l-~ IJ~' ~NlqQ~PQ!!:A"I!:D Gtl"l'ImCI:PAL'!'l. .. m;: ll .... r 14 'OF'BUSINE',S;S itfl'tiiS S;1;.U

Sc4he;by's. a. New Yo~,oomciratiO!l1 e- rS34 yo~ Av,e., New York, New Yori;:1002.1 (Nsw-yol'k. C~)

SptC, lno .• a Nev8da'OOrp,Oralioo, 1.4(lO' S.oulh Virgirh.Street;, Re'to, N~d!eI.89542 tWasoo·9 .. Cotl~ty) . .'

SPIC De~ware! LlC,'.a Delawarre limited liabiUty company,. ·U34 ¥orkAv.Q.j NifMI YO:i1<, New YOfI( 10021 {Maw 'fork Oountf,~

SothebY'$·.MOVing .And.StQralle lM .... a New y'Ortoorp,o~tiE')T'l.:99 Majn a~i Qlite.·504, Nya,ck" N,ew' York 1 0.960 (RoCk~nd

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.CNd::_: THIS; ACTrONSHO'UilD· BE ASSH1NED·JO;· 0 WHnE PLAINS ~(Hi,~Ol·.gbp~k~bo«.Iffltll!!'i. PR~QNEf!: fl:E.1':(nc;Ut}

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GOWAN. LIEBOWITZ &: LATMAN •. P.G. U33 Avenue ofthe:Ame,r:i.cas

New Y ork, NY '10036:

.(212) 790·,9200

'AttQrfteJts.jor P~i'Jjntiffi

:~[':rEn: STATES DISTRICT COURT SOlJTHERN' DISTRJCT OF NEW YORK

SOTHEBY~S~ -SPTC~ lNG. and SPTC "DELAWARE~, LLC~

-{lgrunst-

SOm}~.By.~S MQVING AND STORA:6E.IN.:C.~

D~fendant.

. - -

___ ~ .~ __ g ~ __ m __ ~ • ~ __ .m_~ ·_ X.

pl"Jutiffs ;So"lbeby~s~ SPTC~ Inc; and. srrc Delaware .• LLC«oo11ectmvely, ~·Plainti.ffsn), :1:)y

.. .

NATURE OF THE ACTION

1_ 'This is an. "action' flOr trademark irWing,ement-~ false d.esi!nat!llRPf,orrgin.

'trademark dilution andunfajr competlticn ,M'Is:m,g;' out .o:il)efe.ndanf 8"' blatant attempt ro ·dde on

bt1s]ne~'nnderthe name'SOfiIEBY~.S·MOVING AND STORAGE .

• _. .'. ". _:. - - • _." - - c. _ _.

THE P'ARTlES'

. . .

4'" P]ah:l.:tlff8PTCDei[awaroe~. tL(I,~·a. whp],ly .Qwn.e-9. s~b\sidiary~frSPllC~ .Inc -, :t}1at

OWllS 'tb:e'SOTHEBY~·S INTERNAtiONAL .REAL TY trademark -and service matl:>m the United

5. Upqnlnt:Clr:m.atiGin',~d ~Jief~ Defendant Su1he.by~g M9ving And. StDrag~ Inc.

_(~!Def~t~'} is .n.N'ew York, oarpf>]:m'wJJ: Viilli·a.:pl.ace of business at.99 Main ·.Street, .Suite 504~

n!.RlSDICTION .ANn 'VENUE

arisingu:nder the Lanham Ttademark. Act of 1 g:46~ as: amended, . t .5 tL B..c.. § 1 OS I d ggt pUJrsua:nt to rs U.S,.C. §"§:·.II '21 ~d 2iELU<$.C.·§§ -I:331-Micr t338~ The: Courtb~ supp[ement~f

J!:Il;is4f~tion P¥i¢[ the related. ~te· b.lw .ci"aimsJi,t!rs:_uanft£l :28 u.s.. C. § 1.3 67 ~

1., Personal JUlisd1cnan and vel_lue~~e PfQpef ill ·tW~ ,j udicial District because

netendMt .resides in tills. Dism.et

FACtS.

'fire ·SOOBEBY'S.Mar,k

most mmQU"S inlemaUoml~ ~aocti(ln. bonse in the wpdd 'under the. Ram.e ...... d .. mark SOTIlli""'B:Y'S.

'. -. . . - ~.. . ~. .~- ." - . ~ -. - '-. . - . - . "_. .'. '. '. - ~ .

. 9-. Sotheby'.s specia1izes in .aucti.ans of over seventy cm:egories 'of objec'~~ in:e:ludln:g

fln~ art, antiques, d~ootatiY'~ ~t.jeweI:ry~Witl:es and other coU:ectj'bles; .AUC~tOfiS oo-nduc.ted·'by

-2:-

<117S',l1082l1 !777·S:5J

engaged,hi the bu.sinessof Selling fmre·.re·ti estate; propen:i~ ~l'l axange.ofloca,tions,.-priees'lnd distjootive styles 'for mere than 25 ~ars underJJle'n.am~.and mark SO~n~EEY~S iNtERNA:TltJNAL. REALTY, Sotheby's has also been. en.g~gedjn offerin:g otJi,ersetVices

'Mt~ j ewelty:,stamps·~, 9,()ins,~ ·b.ooksand. 9tJi~r v~luable personal ·p~perty.

• ~ I • • • •

li~n~s:.·spe:nd. m:Ull'tms of dQ11~ 'rulnu#Uy in ·advemsing,··and .. pramotiAg goods an~·.$ttvices. identi.fied by th~ SOTFIE8Y~$ mark. ~othl\i':by)s .has also. been t~e s~bject cOf widespread

t2. As ,3 re~ult'0fthe ]f)~g an:q oomtinooususe ,of,the: SOTHEBY'S m.k~ and

.so:theby"s.~ 'substantial m,vestl'n:ent of ljme~ ffi.o:lley :mdetIort in' ~d\letti~UIg and p-IOfI'hlting 8~h mark~ 1he'SOTHERY~S mark has heoome 'famous' .and has d.eveloped substantial.publlc

.as a. unique.~.9ur.ce·l.~e}lttfi~r asoo.cia.t~d w~th. So:tbeby's. ·ru1~possesse:s·&[,g!'lifiC&1']t. ~oo<l""dn ·of gf:eal~ val net0 P'la;intlffs:,

13, -S:t)tbeby ~ s .o~nmner()us U mt~d 'Stares ttadem'at'k roeglstra:dQlls:forthe.

SOTHEHY~;S. mark B:rf4 ·mm:ks CQmal_ning' Of ,~_mnPrisin:JJth.e SOTHEBf:vtS;~arl<: (~olIectiw])'~ the

services, Bamely~>t1:Le transpurmtlon:ot' fine furaituee, fine and deoorativeart:~Jewel[~ ~ stamps, coins. books .and otkervaluable, personi:d properly .olothers by means o-f tmck~ ab'pJane' or :,trn;in'.'~

These' registtddo'D$'~' v.:~lid~ sub.sistingarul in 'f:4U fotoo' aQ.deffuct~ imd: in, man}" mst:ancei ~av~ ~ollle incon~table, OOJ,ies, of.r-e'rord.s :from the United, Sta~s P:jI.tent &.' Trademark: Office

, ,

reflectiog Sotheby~s~ u~s. tmdCmaxk regi.s,trati()JlsJor~he SOTHEBY~S Marks are attached

hereto as. Exbibit A

Natioool Van Lines, Inc.. on nrareund, Ap'lil 24; 2008, and began eperatiens as-a meviag MId

. ...

'name !Jfits ctunpamy to S.p:theby~':s Mo-ving ~'d Slor.a,gG lac,

l6.UpOlllilf(l.nnatioll and belief~' .Decfelldant has just Iaunehed oris aooutto launeh

<S(j.theby,smov·e:l!'g\icom>~1 <isothebysmDv.~ng .. com>, <soth¢bysm()~J1gands:tQmge.oom>an(r .<OOtheby~vanlines.cQm> for' intended use in. connection with Oefendan't~ s business.

1:1. UpOn lnformado:n: and beliet net'CJldani 'Utr;ndstO' engage in 'the. moving· and

,paekaglug" QI nne arts ~and ·andqu.ecS under th~.8,QTHEBY.~S· MOVrnQ AND'STORltGE;mam.

aadname,

art deelees under the. SQTHEHY'S MPVr.M(i AND.STORAGE.maik.·and name.

. . - ~. '- - . .

.ofthe :SOTHEBY~S' 'llJ~rk at·the wne it 'sele~tbe mMk1lJ1dnm~·SOTH.EBY·.S MOVING ~. S:rOAAGE~ and. in faqt c,ilose.sCfn-IEBY~S MOVlNG AND STURA0;E pre~~~]y ~eause of its eoaaeetion to the famous SOTHEBYlS mark in 'order to lra;de on the .good.win \1nd.

~s likely-to· CIU$e, 99ufu.s,i:on ~8; to' the.~m:ce~nd JP:rigln 0,rDere~d~rs: moving ·and· sto:~ge services and to eause~mistak:e~ or to deceive the ,PublIc.by misleading .oons.umers into 'beUevm8, :tl:mt Defendant t:s:servicesemanate' from, ~re approved, autho:r~ze(t.,eridois,ed or sPQRsOlJed by. '01

~ ~'n .som,~ W:ay~:associared.or ronne.c,ted 'with 'PlaJr:itiffs,

':21. dn June 3, .20ro,PJaintiffs/ ;counsel, sent a le,nw to' Defendant a4~isiD:g;.it thru: its

use oftne SOTHI:!,S:Y~SMOV:ING AND :ST{:fRAOE mark and name violated: Flaintiffs'

of the n,~e SOTHEJ;3Y' ~ in .¢onn-ectlon,with It::d)~sine§~ ..

:;1:"~,;Def!anrumi has re:f~i:l 'to.comply wlmp'kintiiIs' ~m8nds an.!Jrhas i:ndicat~ that:

J " • .' •• •

it :irtttmds. to :tnove furwani -with· its, plans to use me. SOTHEBY' S .mmk. .. Upon informatioRWld

.SUfHEBY' S .mark; n~feRdant \!¥iU C(I!l.Ptwuc. to. use S\l-oh. mwk 'lD1i!.iclatio:n."of :Plailltifi's~ rights:.

23., Upo.n WUmlation,,and beHe~ by virtue 6f.h:s un1a;,wfu] cond:m:,t~ ~fendan,i' trag,

madle :Or win mike substantia] pmfit.$· and. g~lifiS tcr which. i;t :~snot In l~wClJ .equ~ty '~altltl.~d..

·ofme~ani Ac.t~.J'5 U$.G.: "§1125(c.) ...

VOU,NTIV "(llo:fair 'Compe:ij"t.ion)

3.3. . Plaintmffs~~e_at .and. :t~le.~e Jhe.allegati-oJ1S '~el fQ.r.;h·~u.p~gr:ap.im' I ~32 abo'v.e

w1th the SIDnl!- 'foree and effect as iiset forlb 1vUy herein.

COUNTY

(~tate Diillti.aD~ New 'Vo'rk General BusinesS:. '§361-1)

wlth.tbesame. force aild-efle.ct"as if :set(o<rU'lfuUy he:rem,

I. ".. • _ •

36: ,Def'endant~ S conduct as described above C3'"USes. a .~ik.elih.oQd of dii.lltioll of the

WHEREFOAA Plaintiffs respedfu,n~rrequest that this Ceurte:nt:er)udgmem: in. their faV.0f and a,gmnst- :tber'De!fendant 'as: 'follows:

sueceesersand ~;s~igus, .and· all those 'p7'SO'flS orentities i:p.a;ctive" c.oD~ or·parti'cipation. wjth any ·ofmem whorece&ve·~ct!;!al notice of the injunctiveDn!er~ 'be enjoine.4 •. prelimlnarUy. and

~an~ntly. from using mty marks con:fubling or oompri$ing,Uie SbrHEB:Y~S name and.·marJs; inc,Jooingwitbouf Inmt~tiQn ·tlte,name·spmEBY·:S MOViNG AND'8TORAGE,tand,'an:y OlheJ'

marks. c-mrlUsingly similar io the foregoing ·~rks:

. .

B. OrderiJ,l:gd:int tbe,-Tlan'Hf an4 m:a:rk SOTHEBY'S be,_oompletely and perm.oo.en,ly

rernQved frotn,ne:(endant~ ~ ,ttli;cksl vehicles, egulpme_n:t, unubrms and _'aU etheritems bearmg.

, _

or printed 'maU~r beari.ng, tile antHER y~ S:;maik~ ;;tf}d aU machinery .• plates,. molds.mtrtr,iooS"ot

ofhe-r" material for 'p:rodue:ing~ .pdntiJlJ~, .. or d:i:s,tributin.g: such items-in ,::befenciams'posse-ssion"., custody :"Or', control, ~ den vered' u.:p .rof d!e$lmctlon.' or 6the~ dispos.idb:a' ~t Plaintiffs? sOle:

B~ 'Ord¥!dngth.a,lUefendat1lb~ directe.d, tq. fll~ wttli :the, C6,Uft oo.d. Sel:Yte ,upon

Plainliffs, wi.thin30, days·aJler entry of Imru judgment. a report .in wrltingand under, oath getting

~. ' "....~ -c.. .,

-

COHNTI

'(Iu:fr:mgemcl.1t of Il.ist"red Mar;k, LJlnb.am Act·j320l

26. PbU;ndffs. repeat and reall.ege the aUe~ations set forth in paragraphs 145 above

. .

as a__mcnded :(15 U.:S.C, § 1114(1)).·

COUN[J' "II

(F~lse. :Oe\llli~D.atiob .0.1 Ot~gin.~ Lao.ham A~t,. §4\3(a»

.28. .Plaintiffs repeat and. reallege· ttJe .allegations sd .:fOrth in paragraphs 1.~27' above

Defendant's· ·conduct·as d.escJibed 3OO¥e, OOM"t[tutes;~he··use in.commeroe "9f f~]se

• . • '. • - - - - • -.- < :.'~ '.' ,. • •• -. • . '. _"'. " -~. •• -'.

:~esignaPQn8· of otl;gill~ and,faJ..ge er m~sieacl~.ng. descriptions of fact' erfalse and misle-.ading repr~senmUons.c~.f<racHn. viol;anQn ofSecfidn,4;3(a) oUhe Lanham Act~ IS u.:S.C~·~:l r25(~) ...

COUN'I'UI

(Fede.rni Uiiu'tion, ·L,ulb~:mAct-§4J(~»

~Yith fhe s~e. force' and effect a~ .if serfortn; ·fully he~lfi.

3;.1. The 'SOTfiEB ¥~S· mask Is fanlolls and dlsUllcnVe and enjoyed. such funle and

therein;

'infnnj¢,ment an~ ,dUutjon,

1· bmedugDetend.tw.~to pay 'punitive damages in an amount to be determined at

tdal as\ar~sldt. of irs wUlilll.c.Dnduf:L

J. OTd..m:ng·~ OefehUmit :lraDsf¢r to .Pl.am.t~ffs .ownwfShip o.f.anY·ruld all Qomaju

·names oo.Dtaining··th.e ·SOl"HEB¥·g.mark or any "QtJ1e'r~k cOIlfusingly sImilar: t.herdo~ .

. }C. Orderi.ng that p]~m,tiff$l,"\ecQV¢.r1he.~n:¢asan~ie::Mto:m~ys' fees :fw.m; De£eJ)dan"ti

!ngeth.er with_be· oClstB-oftb~s .actlon,

L. Ordenn~ 'tha~P.Jalndffs be .granted· SuCh o.therand furtherreUef as·the Court.

deesns JIil.m 'aftd: proper.:

.R~pectifu:ny submlf:t.ed~

COWAN LIEB!()Wrr~& LATMAN,_P.C. ..' ".

By:(Y?-~d

y Ri~hard s .. M~~el (lli~~cn.con,j)

En.cJ .. · Shimane.;ti (ei~tOO:Q!) .

J.13:3 Avenl,leo( th.e i\mre:rieas New York~ New York l0036'::6799 (212) 790~92QO.

~ttd:rn¢j!sf(Jr' PlaintiffS:

-'~-