CH INSTITUTE OF MANAGEMENT & COMMUNICATION

PRESENTATION ON 7 P¶s OF MC Donald

PRESENTED TO Prof. Anand Saapre

PRESENTED BY

Rakesh kumar Vipul pujari Anup Agarwal Jitendra Gupta

McDonald¶s history««..
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McDonald's was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California, US in the year 1937. Entered in India 1996 McDonald a chain of family restaurant Currently operates in 121 countries & having more than 30000 restaurant and serving 53 Million customers everyday. Low price, Speed, service and cleanliness became the critical success factors of the business and now "McDonald's Mission is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that they make every customer in every restaurant smile."

Hi, friends I am Raj Product We are here to tell you about 7p¶s of our restaurant«..MCDONALD Price Place Promotion People Physical evidence Process

7p¶s «««

1P- Product
Veg Menus Non- Veg Menus ‡ Cares for customer µs Sentiments towards religion and culture. ‡ It has separate cooking area and equipments. ‡ Takes dietary concern-Burger king Healthier kids club. Beverages Frozen Dessertss

2P-Price
‡Policy which caters to Indian customers.

‡Quite affordable products.

‡Heavily marketed ³Happy Price Menu´.

‡Importance to Brand and its integrity.

3P-Place

McDonald's opened its doors in India in October 1996. Ever since then, our family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara, Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have proceeded to demonstrate. ‡ Located at prime locations. ‡ Almost in all big cities. ‡ At residential areas , malls.

4p-promotion
‡Target customer- Children and youth.

‡Awareness about products among people by using different Media like TVs, Hoarding, and Bus Shelters.

‡Description of product on paper nuts placed in the trays.

‡The placing of the pamphlets and banners in all around the outlets.

‡Lucky promotion strategies .

5P-People
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Gives employees larger role in decisions. Philosophy of quality, Service, Cleanliness and value is the guiding force behind its service. Fast friendly service. Provides clean, comfortable environment specially suited for families.

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Each outlet is headed by a Restaurant Manager . He is responsible for the daily operation and customer interaction. € In order to motivate there employees they give them stars as per their performance. ‡ Delivery Crew Member carries basic operation of a restaurant. Ensures customer satisfaction at the restaurants.

6P-Physical evidence
Cleanness
speed
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Quality

transparency

The physical evidence appearance affects not only the impression outsiders have of a business but all the way that business functions. Staff members. Location & appearance. Buildings Maintence.

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7P-Process
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Food manufacturing transparent to customers. Training to the licensees. Invented the most efficient cooking equipment. New methods of food packaging and distribution. McDonald¶s in India followed the same tradition. Spent Rs. 50 crores on market research.

BYE BYE SEE U AT McDonald¶S

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