THE ESTABLISHMENT OF DIFFERENT RESORTS AT LAIYA SAN JUAN AND IT¶S IMPACT TO THE TOURISM INDUSTRY OF BATANGAS AS PERCEIVED
BY THE CIHTM STUDENTS
A Thesis presented to the Faculty of the College of Education, Arts and Sciences De La Salle Lipa
In partial fulfillment of the requirements for the course requirement in Communication Skills 2
by: LESKA DARA C. GAMAB LEAH GELINE T. LARAYA EILEEN SHIENE BANOG ANGELI PERCE
DE LA SALLE LIPA College of International Hospitality and Tourism Management
ACCEPTANCE AND APPROVAL SHEET
This Thesis entitled ³The Establishment of different resorts at Laiya San Juan and It¶s impact to the tourism industry of Batangas as Perceived by CIHTM Students´, prepared and submitted by LESKA DARA C. GAMAB, LEAH GELINE T. LARAYA, EILEEN SHIENE BANOG, ANGELI PERCE in partial fulfillment of the course requirement in Communication Skills 2 (COMSKI2) here was examined and recommended for acceptance and approval.
___________________________________ Guest Evaluator
Accepted and approved in partial fulfillment of the requirements for the course requirement in Communication Skills 2.
___________________________________ Ms. Maria Isabel B. Naval COMSKI2 Instructor
THE PROBLEM AND IT¶S BACKGROUND
Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited". Tourism has become a popular global leisure activity. In 2008, there were over 922 million international tourist arrivals, with a growth of 1.9% as compared to 2007. International tourism receipts grew to US$944 billion (euro 642 billion) in 2008, corresponding to an increase in real terms of 1.8%. As a result of the Late-2000s recession, international travel demand suffered a strong slowdown beginning in June 2008, with growth in international tourism arrivals worldwide falling to 2% during the boreal summer months, and this negative trend intensified as international tourist arrivals fell by 8% during the
first four months of 2009.Thereafter this declining trend was exacerbated in some regions due to the outbreak of the influenza AH1N1 virus. Tourism is vital for many countries, such as Egypt, Greece and Thailand, and many island nations, such as The Bahamas, Fiji, Maldives and the Seychelles, due to the large intake of money for businesses with their goods and services and the opportunity for employment in the service industries associated with tourism. These service industries include transportation services, such as airlines, cruise ships and taxis, hospitality services, such as accommodations, including hotels and resorts, and entertainment venues, such as amusement parks, casinos, shopping malls, various music venues and the theatre. Tourism is travel for predominantly recreational or leisure purposes or the provision of services to support this leisure travel. The World Tourism Organization defines tourists as people who "travel to and stay in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited". Tourism has become a popular global leisure activity. In 2004, there were over 763 million international tourist arrivals.
Tourism is vital for many countries, due to the income generated by the consumption of goods and services by tourists, the taxes levied on businesses in
the tourism industry, and the opportunity for employment in the service industries associated with tourism. These service industries include transportation services such as cruise ships and taxis, accommodation such as hotels, restaurants, bars, and entertainment venues, and other hospitality industry services such as spas and resorts.
Statement Of the Problem The research focuses on the Establishment of Different Resorts at Laiya San Juan and It¶s impact to the Tourism Industry of Batangas as Perceived by the CIHTM students. Specifically, it aims to answer the following specific question: 1. 2. 3. 4. What is tourism? What is the impact of Laiya San Juan resort in Tourism Industry? What are the different resorts in Laiya San Juan? What is the effect of of Laiya San Juan in Tourism Industry?
Significance Of The Study This paper shall be beneficial to CIHTM students and researchers. For the CIHTM students As the beneficiary of my research it will help them to their studies and guide for them course problem. For the researcher This will be very helpful for them because they can use as their guide for their research problem and also they can think more ideas that will make their research best.
Research Objective: This problem aims to answer the following question: 1. Discuss the condition of Batangas in Tourism Industry. 2. Distinguish the different resorts in Laiya. 3. Identify the good effect of Laiya San Juan in Tourism Industry. 4. Develop my reading skills.
Scope And Delimitations This paper covers the establishment of different resorts at Laiya San Juan and It¶s impact to the tourism industry of Batangas as perceived by the CIHTM students. However, this shall not include the the history and origin of Batangas..
Definition of Terms Adventure- an unusual experience. Accommodation-room for lodging. Hospitality-friendly treatment of visitors and guest. Facility-readiness in doing. Leisure- freedom from occupation or business or vacant time.. Relaxation-the conditioned of being relaxed. Resorts- a popular holiday destination. Tourism-is travel for recreational or businesses purposes. Transportation-the act of being transporting or state of being transported. Travel-to go from one place to another.
Review of Related Literature This section presents a brief survey of research studies related to the approaches used to view our tourism industry. San Juan Background San Juan is a 1st class municipality in the province of Batangas, Philippines. It occupies the easternmost portion of the province, 43 kilometers east of Batangas City, also the same distance southwest of Lucena City, Quezon, and 115 kilometers away from Manila. According to the latest census, it has a population of 87,276 people in 16,519 households. (2010[online] Laiya Beach San Juan At the southeastern tip of Batangas lies a seven kilometer strip of white sand beach situated along the stretching coast of Sigayan Bay and Verde Island passage. The place is nestled behind the peaks of Mt. Daguldol and home to several hiking destinations, such as Naambon falls and Mainit Pulang Bato. Because of its proximity to cities of Manila, Batangas and Quezon, this beach called Laiya became a popular destination for weekend retreats and corporate excursions.
Numerous resorts from upscale to budget accomodation which are mainly known to local tourists are visibly located along the wide strip of Laiya beach. They all come to life during holidays and weekends when tourists from the wide metropolis come to reatreat from their frenzied daily life. It does not take away its appeal, but, for people who may want to witness this hidden beauty must visit Laiya during low season, when the beach is calmer and much more silent. And on peak season (December to June), it is highly advised to call for accomodation few weeks in advance to avoid losing chances on room reservations Aside from swimming, snorkeling, boating, and kayaking, not much water activities are available in Laiya. Diving and other hi-tech water activities are not yet facilitated unless interested tourists request to be chartered to Anilao, a diving sanctuary at the other side of the coast, or to the famous diving destinationVerde Island. Although Laiya¶s main attraction is its long strip of white beach, other sportif options can be found in its interiors, such as its hidden coves, falls and thick forested mountains where trails have been appreciated best for mountainbiking and trekking. If you come to stay for a few days, don¶t expect ³a la carte´ in your resort¶s restaurant. Dining is mostly buffet. A few foreign dishes is served but the majority of eating pleasure in most resorts is Filipino. Options such as bringing a picnic basket and renting an open shed is enough for day trippers. Those who don¶t
have time to prepare, however, may avail some of the resorts¶ lunch packages which are already inclusive of shed and entrance fee. Exploring Laiya To retreat from the hustle and bustle of the city and to enjoy the fresh breeze and warm blue water of the sea, coming to Laiya is a perfect idea for weekend retreats. The beach is wide, all covered with white sand, and the water is warm; wonderful enough even for a short refreshing trip. To get there, take South Luzon Tollway, and exit at Batangas Lucena exit. Drive along the national road until you see a board ³Star Tollway´ turn right at Star Tollway (Batangas Expressway) up to Lipa Exit. Few meters from the Star Tollway exit, you will see De La Salle University Lipa on the left side of the road. Several meters from De La Salle, watch out for ³Y´ junction (where McDonalds is at the center). Take the road at the right that heads to Lipa town proper. Then follow the road as it merges with another road at the right (where monument is) and watch out for Mercury Drug. Turn right at this street then straightly take this road towards Rosario and Padre Garcia. About 8.5km from Lipa, there will be a junction that leads to Padre Garcia. From Padre Garcia, Turn left towards Rosario. From the town center of Rosario, Turn left (where South Star Drug Store is) then follow this road until San Juan. Once in san Juan, turn right at the street where municipal hall is (just across
basketall court), and upon entering the road, you will see billboards indicating beach resorts of Laiya. Follow this road until you reach the unconcreted part. This means you are in the vicinity. From this point and the succeeding distance, you will see a lot of resort signboards along the road. All of them lead to resorts along the beaches of Aplaya, Laiya, and Hugom.(2004-2009[online]
RESEARCH METHODOLOGY This chapter presents the method of data gathering procedure employed in the study. The researcher¶s used descriptive research. Descriptive Research is concerned with the conditions of relationship that exist, practices that prevail, process that are going on and effect that are being felt and trend are developing. Data Gathering The research is gathered from books and internet articles which are related to the researches study. Furthermore, secondary data is gathered with the help of survey questionnaires. The selected respondents were the CIHTM students of De La Salle Lipa.
The respondents are selected because they are only few students who are undergoing in environmental activity. The community selected is Lipa City wherein the students can identify the condition of our tourism industry. The researchers personally administered the questionnaire to the respondents.
The researchers examine and read the gathered data to layout chapters of this research paper and interpret facts, informations and details.
The researcher¶s are compelled to conduct a survey to collect the need information from the respondents and articulate information gathered in the process. The questionnaire is drafted and modified after finalizing the draft. The questionnaire were then distributed among a selected CIHTM student. The questionnaire is used to collect the profile and feedbacks of the respondents to identify the rate of CIHTM students who are undergoing in tree planting activities. The gathered data were presented in tabulated form which is interpreted through the use of the following statistical form:
Frequency distribution The researcher¶s collected data is computer to describe the profile of the selected CIHTM student in terms of age and gender.
Percentage This percentage of CIHTM students is computed so as to know its portion to the total percentage.
The researchers connote which one has the highest frequency or highest resulting percentage of CIHTM student that are more interest in their course.
TABLE OF CONTENTS
BACKGROUND OF THE STUDY Introduction Statement of the Problem Research Objective Significance of the Study Scope and Delimitation Definition of Terms
REVIEW OF RELATED LITERATURE Related Literature
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
SUMMARY, CONCLUSION AND RECOMMENDATION
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
This chapter shows the presentation,analysis and interpretation of data that was gathered in the survey conducted to 22 CIHTM Students of De La Salle Lipa.
Profile of the respondents according to gender.
Graph 1 presented the profile gender of the respondents. This showed that most of the respondents are female of CIHTM students.This represented that majority of the
respondents are female which is 63.36%.The remaining is 45.45% of the female respondents. Graph 2 Profile of the respondents according to their program
Tourism HRM Culinary Arts
Graph 2 showed the program profile of the respondent . This showed that most of the respondents belonged to the BS Tourism program. The program BS Tourism percentage was 59.09%,BS HRM percentage was 40.90% and 9.09% on the Culinary Arts.
Graph 3 Do De La Salle Lipa CIHTM Students ever heard about Laiya Beach Resorts.
Graph 3 illustrated on do the De La Salle Lipa CIHTM students ever heard about Laiya Beach Resorts. It shows that 90.9% of the students answered Yes and the rest 9.09% answered No.
Graph 4 What do De La Salle Lipa CIHTM Students think of the difference between Laiya Beach Resorts and the other Beaches in Batangas.
Activities Facilities Accomodation Scenery Environment
Graph 4 presented the thoughts of the DLSL CIHTM Students about the difference of Laiya Beach Resorts among the other beaches in Batangas. It presents that most of the respondents think that it was the activities of Laiya Beach Resorts having 40.90%. The
remaining was scenery with 36.36%, environment with 31.18%, accommodation with 22.72% and the least was the facilities with 18.18%.
Graph 5 What Beach in Laiya do DLSL CIHTM students prefer to go.
Blue Coral Sabangan White Cove Kabayan Coco Grove
Graph 5 showed on what beach in Laiya do the respondents prefer to go. It shows that 45.45% of the respondents would prefer to go to Blue Coral Resort, 22.72%
to Laiya Coco Grove, 13.63% to Sabangan Beach Resort, 9.09% at White Cove and the remaining 9.09% at Kabayan.
Graph 6 Do DLSL CIHTM students think that the Beach Resorts in Laiya adheres to the safety precautions measure imposed by the government.
Graph 6 illustrated on do DLSL CITHM students think that the Beach Resorts in Laiya adhered to the safety precautions measure imposed by the government. It illustrates that most of the respondents think that Laiya Beach Resorts do adheres the safety precautions measure imposed by the government having 86.36%.
Graph 7 Do DLSL CIHTM Students think that the Tourism industry of the beaches of Laiya, San Juan contributed much on the economy of Batangas having 86.36%.
Graph 7 showed that most of the DLSL Students think that the tourism industry of the beaches of Laiya, San Juan contributed much on the economy of Batangas having 86.36%.
SUMMARY, CONCLUSION AND RECOMMENDATION
In this chapter, the researcher discussed the summary of the study, the formulated conclusions, which were derived from the presentation, analysis and interpretation of data presented in chapter 4 and the recommendations for further studies.
This research paper was established by gathering the data, concluding the survey through questionnaires and interpreting the data through statistic tools like pie graph. The data gathered by the researchers was thoroughly studied analyzed to produce a research paper accommodating only the scope and delimitations of the research paper.
The researchers concluded that having the Laiya Beach Resorts, located at San Juan Batangas contributed much on the economy of Batangas as of the tourism industry as shown in Graph 7. The researcher concluded that the different activities that can be done at each resorts contribute a lot on the impact of Laiya Beach Resorts to the tourism industry as perceived by the CIHTM students as illustrated on graph 4.
Recommendation The researchers would like to recommend Laiya Beach Resorts to the CIHTM students especially the tourism students to visit and try the different resorts at Laiya, San Juan Batangas became it would largely help our own economy and its highly recommended to the students under the different programs of De La Salle Lipa.