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Snack Doritos

Snack Doritos

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Published by Ted Murphy

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Published by: Ted Murphy on Jun 23, 2010
Copyright:Attribution Non-commercial

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09/20/2010

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Use Case Experiment : Snack Food

Doritos

overview

WeReward designed and funded an experimental campaign to demonstrate the power and versatility of the WeReward platform for snack food companies. We created a simple task in the platform which asked people to take a picture eating Doritos brand snack products. The following photos are the results from the first week of the campaign.

stats
• Reward cost set at $.78 • Average experience rating 4 stars • Sharing • 48% of shares went to Twitter • 28% of shares went to Facebook • 24% of shares went to Foursquare • Demographics • 60% Male, 40% Female • 11% 18-24, 48% 25-34, 41% 35-49

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