What is High Definition?

 SD = Standard Definition
 HD = High Definition

SD HD
SD HD Ready HD
Aspect Ratio 4:3 16:9 16:9

Technology 576i 720p 1080i

Resolution 576X720 720X1280 1080X1920

 HD has 5X better picture quality (2.07million+ pixels)

 HD has wide aspect ratio of 16:9 for better viewing experience
 HD STBs have Surround Sound audio
Global HD Market
 Most of Europe and US have 50+ HD channels
 South Korea has 100+ HD channels
 HD becoming defacto standard in developed markets, SD phasing out rapidly
 3 Main types of content are generally available in HD worldwide
 Lifestyle and Infotainment (Discovery, NGC, Discovery Travel & Living, Animal Planet..)
 Movies
 Sports (biggest driver!)
Indian HD Market

Immediate HD market
Premium 8 million homes
Market Multi-connection potential
LCD + Plasma

6 % (value 15%)

Latent HD Market
Mass Market 38 million homes

CTV > 21” + slim TVs

29% (value 40%)

Future HD Market
Value Market 87 million homes
CTV<21” + Black & White TVs

65% (value 45%)

Indian HD Channels

Currently 2 true HD channels available in India - Nat Geo HD and Discovery HD

Some SD channels are upscaled to HD at the DTH platform end
 Like when you do a digital zoom in your camera as opposed to optical zoom
 Upscaling does not give the TRUE HD experience
 e.g. Colors HD
ESPN HD feed : ESPN is providing advertisement free feed in HD for FIFA
Sports (World Cup football, Commonwealth games) will be a major driver for HD
 Competitor Comparison
 Parameters Airtel HD Dish TV HD Sun TV HD Big TV HD DVR Tata Sky HD

Resolution 1080X1920 1080X1920 1080X1920 1080X1920 1080X1920

HD technology 1080i 1080i 1080i 1080i 1080i

Aspect Ratio 16:9 and 4:3 16:9 and 4:3 16:9 and 4:3 16:9 and 4:3 16:9 and 4:3
Dolby digital
Audio Surround sound Dolby digital Surround sound Surround sound
plus
Audio out SPDIF SPDIF SPDIF SPDIF SPDIF
HDMI, HDMI, HDMI,
HDMI, Component,
Video out Component, AV, Component, AV, HDMI only Component, AV,
AV, RF
RF RF RF
FIFA World
YES YES NO NO YES
Cup live in HD
STB Price TBA 2990 9990 7490 2599

Free months TBA 2 months 12 months 0 months 2 months

Hardware FAQs
 Can regular channels be viewed with Airtel HD?
 Yes, regular channels can be viewed with Airtel HD. You can watch other regular
channels in SD (Stand Definition) format.
 Will HD set top box be supported by regular Standard Definition Television
(SDTV)?
 The set top box is compatible with your Standard Definition Television (SDTV). You
can continue enjoying the HD broadcast in Standard format.
 Can I watch HD using A/V output?
 Yes, you can watch using A/V output but HD content will be seen in SD format.
 Your DVR has a HDMI output. How is HD set top box going to be different from
that feature?
 The DVR is a Standard Definition (SD) box. It displays SD content with more clarity
using an HDMI output that can connect to an HD TV, but it does not have the
capability to display HD content
 How do I experience the Dolby Digital plus sound?
 To experience this, you need to connect the STB to a home theatre or equivalent
device with 5.1 or more channels. If you have regular mono or stereo speakers, the
set top box will send audio output accordingly.